Despite the high popularity of joint ventures in the vastness of the Runet, not everyone knows how to make it beneficial for all participants in the transaction. We will try to help with this and briefly consider the main points of organizing a joint venture. A joint venture is a voluntary association of network users under the leadership of an organizer, created to access wholesale prices from manufacturers or large suppliers. JVs are organized to purchase a wide variety of goods, from food to large household appliances.

Organization of the joint venture

To organize joint purchases, you need to act according to a pre-compiled and practice-tested algorithm. You will need:

• Find a website or forum of a joint venture, join the community of organizers. To do this, you will need a resume, which will be reviewed by the resource administration and on the basis of which a decision will be made. You will have to provide your passport details and, in some cases, sign an agreement.
• Select the products you want to work with. When choosing, it is better to give preference to products that are familiar to you, about which you know a lot, and with which you will be interested in working.
• Establish contact with a manufacturer or seller offering adequate terms for wholesale deliveries, clarify the size of the minimum quantity of goods and calculate the benefits of cooperation. Additional income can come from an affiliate program from the supplier.
• Clarify the conditions for delivery of goods to the Russian Federation in the event that joint purchases will be made in foreign online stores. They often offer unreasonably high shipping prices, making joint purchases unprofitable.
• Post a product catalog on a thematic website and announce the start of recruitment to the group, indicate the conditions for participation in the joint venture and the end date (stop date).
• After recruiting a sufficient number of participants, collect money, place an order and pay for it.
• After receiving the package, set a date and time for distribution, meet with the participants and give them the orders. You can collect money for an order in cash, but it is better to use a bank card for this.

It must be taken into account that at all stages you will have to actively communicate with potential participants, explain unclear points to them, answer questions and respond to comments. It should be remembered that the organizer’s high activity makes him more attractive and in demand, while silence arouses suspicion.

Joint purchase(joint purchasing, collective purchasing) is the principle of organizing purchases directly from a manufacturer or supplier at wholesale prices by an organized group of people. The purchase can also take place via the Internet in a store in another country or at an online auction.

Organizer joint purchasing is an intermediary between supplier and buyers. He can be either an individual or a trading company specializing in joint purchases. It is the intermediary who looks for suppliers, selects the assortment and does organizational work - collecting pre-orders and payments from customers. Also organizes delivery and receipt of goods.

The organizer's profit, the so-called organizational percentage or fee, usually 10-20% of the purchase price of the purchase. The organizer includes the fee in the price for buyers. The supplier may also pay an additional percentage for selling a large batch of goods. Depending on the agreements, the organizer can pay for the consignment from his own funds and then he makes a profit from the sale of each unit of goods, or the organizer pays for the consignment of goods after collecting the required amount, in this case, if the required amount is not collected, the organizer will have to spend time returning the money or arrange another joint purchase. The final price for the buyer consists of the cost of the supplier, the organizational fee, as well as the cost of delivering the goods to the buyer.

Most joint purchases are organized using the Internet through special sites or groups on social networks.

Regular organization of joint purchases is a commercial activity and requires the organization of an individual entrepreneur or legal entity.

For those who wish to take up this work, it is necessary to find wholesale suppliers with whom it is convenient to work and create groups on one or more social networks. All that remains is to offer your services to everyone who wants to purchase quality goods at low prices and make money on the difference in cost.

Schematic diagram of how a joint purchase works

The main attractive point of group purchasing is the low cost of the product for the end buyer, even taking into account the cost of delivery. This occurs through the purchase of a batch of goods at a wholesale price and a fixed markup by the organizer. From the buyer’s side, a joint purchase looks like this:

1. Organizer using a forum, own website or group on a social network opens procurement. He indicates the terms of purchase, lays out the price list of those goods for which he has agreed with the supplier. Anyone can familiarize themselves with the offer and select the required product.
2. Procurement participants, future buyers make pre-orders or applications.
3. When applications are received for the total amount necessary to purchase a batch of goods from the supplier, the organizer announces stop purchasing. The organizer sends the generated list of orders to the supplier for the final formation of the invoice, approval of the batch and other organizational issues. Before the purchase stop, buyers can change their orders or refuse them; after the stop, changes or refusals are not accepted.
4. After receiving the invoice, the organizer announces the deadlines and collecting money. Usually money is received by bank transfer, less often in cash at a designated collection point.
5. After collecting the money, the organizer pays for the purchase, receives the goods through a transport company, sorts it for further transfer to buyers and performs other organizational actions.
6. The organizer announces the place of distribution of the paid goods.

The organizer covers all his actions and key stages using a forum or constant communication in the group.

Where to start your first organization of joint purchases

It's best to start with clothes, children's toys and various gadgets. They are the most popular. There is another way to decide on the product and suppliers. You need to study several similar resources in your city, look at a product that has been ordered more than ten to fifteen times, and then take it on sale, starting to work with specific suppliers. You can find “your person” who will deliver the goods via mail.

Be careful when choosing a supplier, read reviews, study statistics on sales and wholesale growth. There are a large number of different scammers on the Internet who take money but do not send the goods to the address. By the way, some suppliers can be involved in consulting clients. Practice shows that if the issue of consulting is thought out in a joint procurement system, then there are more clients and higher incomes.

Pros and cons of joint purchases

When organizing joint purchases, you need to remember the advantages and disadvantages of running this form of business. This will help you put together your marketing promotion strategy correctly.

• low cost of goods, due to the exclusion of many additional markup factors (rent of premises, VAT, etc.);
• a wider selection of goods is achieved by working with a larger number of suppliers; it is not uncommon in group purchases to buy something that is not sold in city stores.

Disadvantages usually stem from the form of cooperation:

• Long waiting times for goods. They can reach several weeks;
• The supplier may send goods that will differ in quality, color or size (the so-called re-grading).

Secrets of successful group purchasing

Another point worth paying attention to is reviews and gifts. It is human nature not to trust new things. Therefore, ask your friends and first clients to leave feedback on the work and the joint purchase mechanism. The more reviews (positive, of course), the more new customers. When it comes to gifts, don't skimp. Add a small gift from yourself to each package; pamper your regular customers with more meaningful gifts. This will ensure good reviews and an influx of regular customers.

Consider a system for additional orders - this is not very difficult, but it is profitable, since many customers decide to order at the time of closing a joint purchase. If the product is in demand, then the earnings will be very decent (up to $500 per month).

You just need to start working, and the skills and abilities will come with time.

Joint purchases (SP) are an opportunity to purchase goods at a wholesale price. For this purpose, buyers are united into one group. It is collected by the organizer, who receives a certain percentage for joint purchases. Many active women are trying to learn how to become an organizer, especially during maternity leave.

Joint purchases - scheme

Although it is also profitable for participants to purchase things through a joint venture, the organizers receive the greatest profit. They mark up the product by 5-25%. The cheaper the product, the higher the markup.

The general scheme of interaction between the organizer and participants looks like this:

• opening a purchase and providing complete information about it;
• the participant selects a product and informs the organizer about this, who adds the order to the general list;
• after collecting the required number of applications, the organizer announces “STOP” and sends those who ordered information about the product and the amount to pay;
• participants confirm the correctness of the order;
• the organizer checks the availability of goods with the supplier and, if necessary, offers the participant alternative options;
• the date and place of collecting money is announced;
• the collected amount is used to pay the invoice from the supplier;
• after sending the order, the organizer regularly reports information about the movement of goods on the forum;
• after receiving the goods from the transport company, the products are sorted;
• the organizer sets the time and place of the meeting, where the order is delivered to the joint venture participants.

How do joint purchases work?

Before reaching this stage of the joint purchasing group, the organizer will have to solve many problems. But this process is not at all difficult, and once you gain experience, everything will take a minimum of time. Enterprising organizers are able to manage more than 10 joint ventures at the same time.

Platform for joint purchase

The first thing you have to decide on is the platform for the relationship between the participant and the organizer. There are several options to choose from:

1. Special website for joint ventures.
2. Groups on social networks.
3. Creating your own website.

Today there are many sites for which joint purchases are the main activity. They are easy to find by entering the appropriate query into the search bar and indicating the city of residence of the organizer. This method is more suitable for residents of large populated areas.

How to organize joint purchases among contacts or classmates is to open your own group. It will have to be actively promoted and promoted. Communities with at least 5,000 members bring decent earnings.

Online platform for joint purchases

Competition in joint ventures is becoming more and more every year, so creating your own website will be a tool that can make the organizer stand out from others. This option gives you many options. These include complete automation of the process, payment for orders using electronic money, etc.

For successful work, it is necessary to properly design the site. To do this, the following conditions must be met:

• beautiful and convenient form for submitting a proposal for a joint venture;
• availability of detailed descriptions and photographs of the product;
• indication of information about the minimum order amount;
• Availability of purchase end date and delivery conditions;
• compiling a table with product sizes.

How to decide on the type of product?

Product selection is an important task. Not all product categories will be equally in demand. The most popular are:

• cloth;
• shoes;
• Products for children.

Here, as in any category of goods, defects can occur. You must contact your supplier in advance about the rules for replacing it. It is advisable to be able to navigate in the chosen direction, since participants will ask questions about the goods.

You can try searching for a suitable product by surfing. You need to add to the site as many products as possible that can be purchased in bulk from various suppliers. Another way to do joint shopping online and find a product is to look through joint venture groups on social networks and select products that have at least 15 orders, and then add them to yours.

Cooperation with the supplier

After choosing a specific product, you need to find out the size of the minimum lot and its cost. The organizer must contact the supplier using the contact information provided on the website. This could be an email with a proposal for cooperation or a phone call.

It happens that the product you need is on a retail website. Then you can call the company and try to find out the contacts of the wholesale supplier. If they do not agree to disclose information, they use the help of a search engine.

If you plan to purchase goods from foreign sites, then first you need to find out from them about delivery to Russia. Some companies work with our country through an intermediary. Then you will have to study all the information about it - reviews, duration of activity, amount of payment, etc.

When concluding an agreement with some companies, the presence of an individual entrepreneur or legal entity may be required. Then all documents are scanned and provided to the manager. If there is no individual entrepreneur, then some suppliers may slightly increase the cost of the batch or increase its minimum size.

How to find buyers

The main task of a new organizer is to earn the trust of customers. While there is no positive reputation, you will have to work hard to form a client base. The main thing is not to wait, but to act, since there are many options to search for:

• forums;
• topics in SP groups;
• electronic bulletin boards;
• printed publications;
• banner advertising on websites;
• pillars on the streets;
• email newsletters, etc.

Most often, relevant topics are created on popular forums. It is advisable to coordinate this with the administration. It’s good if the organizer has a high rating and already formed trust among visitors.

You should not try to lure buyers with spam, as it will only push them away. You need to do regular advertising. The topic text should briefly indicate all important information about the joint venture:

• city;
• name of product and company;
• commission size;
• redemption date.

It is recommended to look for buyers among residents of your city or nearby settlements. Usually the goods are picked up at the joint venture independently. But if the buyer is willing to pay for delivery to the address, then this option is also suitable, especially if it is a large order.

Joint purchasing: how to become an organizer - features

Usually, before making money on joint purchases, a novice joint venture organizer makes the first transactions using personal funds without prepayment. In this case, payment messages are sent after receiving the order. Money is received in cash upon transfer of the product or to the card before or after distribution. If anyone refuses the goods or payment after the “STOP” command, the organizer has the right to blacklist him.

The specific amount of the organizational fee is calculated by the organizer on an individual basis. In doing so, he takes into account the following points:

• the amount of time devoted to procurement;
• the number of orders;
• possible risks;
• financial expenses for telephone calls, fuel and lubricants, internet.

The fee increases if you have to use an intermediary for delivery. In the future, participants will be required to make an advance payment of 100 or 50%. In the latter case, a 50% organization fee is also taken into account, and the remaining half of the total amount is paid upon receipt of the goods.

What is needed for legal activities?

How to organize joint purchases for regular legal activities - register an individual entrepreneur and pay taxes according to the chosen taxation system. If the purchase was carried out once, then the income is declared and paid with personal income tax.

If in the case of rare small purchases, the chances of attracting the tax office are small, then large volumes may interest it. The joint venture can be easily traced on the Internet. The bank may also be suspicious if transactions are made on cards that are actively used to collect money.

The organizer is engaged in trade or provides intermediary services. OKVED codes are selected based on the characteristics of the type of activity. The taxation system is chosen by the simplified tax system or OSNO.

Possible risks

The organizer may have problems due to the fault of the supplier. If, for example, he sends a product of the wrong color or size, then you will need to negotiate a return with him or arrange an extension in the joint venture group. The organizer will place unsuitable goods for sale at the purchase price. After the purchase, the money is returned to the participant.

The product may be rejected even after receiving a parcel that fully corresponds to the order. On closer inspection, it is sometimes a little different than the participant imagined. According to the consumer protection law, this action is legal. Interest in purchasing may be reduced by long delivery times. The optimal time is 7 - 14 days. Otherwise, a disappointed participant may also refuse the product.

It is recommended to increase the minimum lot size. This will protect the organizer from a situation where at the very last moment one or more participants change their mind about the purchase. As a result, this will push back the date of receipt of the order, and those who have already paid for it will be outraged.

Helpful Tips:

But, as in any business, a lot depends on your skills, acumen, commercial acumen and ability to look for good deals and convince people. Well, luck will not be superfluous!

Anna Sudak

Bsadsensedinamick

# Online business

Step-by-step instructions to get started

More than one hundred thousand Russians regularly resort to this method of saving. Competition in the niche of joint purchases is not yet great; starting a business is profitable and relatively easy.

Article navigation

If you haven't heard about making money on joint purchases, it's time to get acquainted with it. First, let's figure out what it is and how it works, and then we'll talk about how to make money from it.

Joint purchasing is a form of organizing the purchase of goods, uniting a group of people who want to receive it directly from the supplier at wholesale prices.

The organizer is a person who is in contact with the supplier and resolves all organizational issues - from collecting money to checking the goods and sending them to customers. The main task falls on the shoulders of the organizer- the size of the discount, which can be from 20 to 60 percent and the higher it is, the more customers will buy the product.

But it's not just about the discount. After all, the organizer is obliged:

• Understand customers and select the best assortment.
• Choose reliable sellers and be able to achieve optimal conditions for interaction with them.
• Manage time correctly.
• Ideally, know a foreign language and be able to find people for cooperation in the country in which purchases are made.
• Be able to communicate with customers.

It turns out that being an organizer is not as simple a job as it seems at first glance. Therefore, they earn a lot of money, 5–30 percent of trade turnover. If you want more money, there is no point in working with one supplier, so you should immediately determine whether you just want to earn extra money or create your own business.

How to organize joint purchases

As soon as it comes to money, there are thousands who want to start making joint purchases. But when it comes down to it, only some of them are trying to create their own business. Why is that? Because, as stated above, being an organizer is not so easy.

What qualities should a person have to become successful in this field?

1. Responsibility and honesty. They keep customers coming back again and again. This is the psychology of people to buy from trusted sellers or intermediaries.
2. Friendliness and sociability. They are simply necessary for the organizer, because he will have to communicate a lot: with partners, suppliers, clients. If these qualities are absent in him, they are unlikely to want to do any business with him.
3. Understanding how social networks work. Surely, to promote your services, you will have to create your own group, and without knowledge of social networks this is impossible.
4. Initiative. Where would we be without her? Money does not flow under a lying stone. To earn as much as you want, you need to be active.
5. Business sense. Even if you know how joint purchases work, you won’t be able to build a profitable business without intuition and luck. So develop your instincts. To do this, you need to be one step ahead of the buyer, know what will be in fashion, understand the needs of the client.
6. Reputation. Of course, to earn it honestly you need to try and invest a lot of effort and energy. And you will have to wait long and painfully for the results. But there is another way - to wind it up. It costs money, but not that much. In the future, you will get much more than you invest at the start.
7. Flexibility and mobility. The faster the organizer’s response to any market changes, the higher his income.
8. Accounting minimum. Organizing your earnings requires the ability to do bookkeeping. Especially if you have a registered individual entrepreneur.
9. Patience and understanding. Be prepared for the fact that you will have to communicate a lot with people on various issues. Including the most, at first glance, stupid ones.

Of course, you won’t know whether you have organizational skills until you try, but be prepared for the fact that you will have to put a lot of effort and devote a lot of time to organizational issues. If you're not ready for this, look for something else. After all, the main criterion for choosing an occupation is love for your work.

How to make money on joint purchases

So we have come to where to start joint purchasing. Read the step-by-step guide and implement new knowledge here and now.

Step #1. Decide. This is the first thing you need to do. Don't be lazy and spend time looking for something that will really interest the client. And remember, it is important that this something is truly useful. So first, decide who you will sell to. Keep your focus on your target customer and look for something that can satisfy their need. Remember that selling everything to everyone is a waste of time.

Step #2. Find a supplier. While you are in the process of collecting orders, look on well-known sites for sellers of goods in your category. Talk to them. Ask what maximum discount they will give if you bring 50, 100, 200, 500 clients. Bargain. Try to get better conditions.

Step #3. Gather the money. Once you have decided what and to whom you will sell, open your group on the Internet and start working. Tell all your friends, friends of friends and visitors to thematic forums that you are shopping together. Promise a good discount on products in the category you have decided to work with. Start collecting money and move on to the next step.

Step #4. More options for calculations. Think about making each of your clients feel comfortable. Expand payment options for goods.

Step #5. Check the product. After receiving, be sure to check the quality of the product, its integrity and contents. Only then send it to the customer. You can do this yourself or hire a person responsible for receiving the goods from the supplier and sending it to the client.

Step #6. Increase your income. To attract more customers and get even more money, shop online through cashback services.

Working as an organizer - pros, cons and risks

Now let’s figure out why this form of shopping is popular today, who benefits from it and what risks exist.

pros	Price. The cost of goods for participants is much lower than the market price. For example, a mixer costs 450 rubles at retail outlets. At the same time, the wholesale price is only 180 rubles. Everyone wins. The seller who sold out the goods, the buyer who received a huge discount and, of course, the organizer who also received good money for his work.
Minuses	The product does not match the picture and description. Often the product does not match the photo. Either the color is not the same, or the style is different. You have to make the most of your gift of persuasion or look for a way out of the situation. Goods from abroad, for example from China, take a long time. You will have to wait at least 2 weeks. And here you have to constantly be in touch so that buyers do not worry or doubt the organizer’s honesty. No guarantees. It is a rare seller who can provide warranty service for equipment and electronics. And there is no question at all about certificates for cosmetics and clothing. Not the right size. It may also happen that the product was sent in the wrong size. We have to spend time searching for buyers for items that were returned by customers for various reasons.
Risks	The main risk for the organizer is loss of money. It often happens that some participants, under various pretexts, ask the organizer to pay for them (with a refund, of course) and the organizer cannot refuse, otherwise his actions will undermine the trust of other buyers. This decision leads to the loss of personal funds. Doing such work can undermine your health, since a person is constantly stressed and often does not sleep. Of course, money is important, but it is worth remembering that without this very health you will not be able to earn money.

How to create a group of joint purchases on VKontakte

This process will not be difficult. Just do the following:

If you don’t have a page on VK, create one. To do this, register and fill out all the required fields. This is not difficult to do, so we won’t dwell on it.

Create a community, select “Group” as the page type.

Come up with a description (what you are selling and for whom, what problem the purchase solves), and make the group open to everyone. Upload the cover (picture), determine the topic. Save.

Your group is ready. Add pictures and text content to the page. Check out your community dashboard. Next, all efforts must be directed to its design and design. You can't do without imagination here.

But you can become an organizer of joint purchases in VK not only in your own group. Often, owners of well-promoted public sites recruit partners to expand their business in the regions. If it's too difficult for you to do this on your own, try to find an interesting community and offer your services to the admins.

How to create a group on Odnoklassniki

To create a group in Odnoklassniki, you need:

1. In the top menu, click “Groups”.
2. Click the “Create group” button.
3. Select the type “For business”.
   

   Create two groups at once: “For business” and “For interests”. Promoting a group for business on Odnoklassniki is expensive and the process takes much longer. It is easier and less expensive to promote an interest group. Therefore, in the main group for business, post all the information about the products, their benefits, etc. And the interest group will serve as a “transitioner” for you, generating leads. The main thing is not to forget to link to the main public page. Then, by promoting an interest group, you simultaneously and for free promote the main one, in which you actually do business.

4. Fill in all the data in the pop-up window: name, description, type, select “Open”, set a picture and click “Create”.
5. Click “Change settings” in the left menu of the page.
6. If necessary, fill in the “City” field. This is done if you purchase exclusively in your region.
7. Be sure to fill out the “Keywords” field - words by which users will find your group. Use 5-6 pieces at least.
8. In “Publicity Settings” (the menu item is located on the right side), look at what rights you want to give to your subscribers. The main thing to note is that if you allow the uploading of videos, albums and the creation of topics in your group, be prepared to have to delete a “sea” of spam.
9. In the “Guests Allowed” section, next to the “Leave Comments” right, select no, then those who are not members of the group will not be able to comment on your posts. This way you will get more subscribers to your group.
10. Further as desired. After all the settings have been made, click “Save”.
11. If desired, change the background (this function is available on the right side above the page). You can choose from topics that are freely available.
12. Now populate the group with content. Don’t forget to sometimes post something interesting that is not related to sales - so-called viral posts that will attract audiences to your community.

Use paid and free tools to attract subscribers. Tell us about your group in other thematic public pages on all social networks. Register on thematic forms. Let's advertise on websites. In general, do everything to attract attention. As for paid tools, use advertising.

Business blog