Today this smartphone is the world's best-selling mobile device. As soon as its new model goes on sale, queues form at the doors of stores of those wishing to purchase a gadget from a well-known company.

Today, the iPhone is a symbol of success and security. Many people believe that anyone who could afford such an expensive phone has achieved a lot in life.

The popularity of the device and its considerable price allow Apple to annually earn high profits amounting to billions of dollars. And thanks to regular improvements in the functionality and appearance of the iPhone, developers receive additional income.

Today, the company's new managers are reaping the benefits of the success achieved by the legendary creator of the iPhone, Steve Jobs.

Often active users of this gadget do not even think about who invented the iPhone. But this is completely wrong, because... The biography of this man is interesting and instructive. What is especially striking is his tenacity in achieving his goals and desire to make the world a better place.

The outstanding founder of the Apple empire, his name and invention are today known to almost everyone who is even slightly interested in the world of mobile gadgets. He belongs to the most remarkable figures in the mobile and computer technology market, along with Bill Gates. Therefore, every day tens of thousands of users on the Internet search for information about who the creator of the iPhone is, first and last name.

In essence, the achievements of Jobs and Gates are largely similar: both created innovative electronic devices on the market - smartphones and tablets. More than one film has been made about both developers. And the creator of the iPhone gained even greater fame after his death. During this period, a photo of the head of Apple was placed on the main page of the resource on the Internet, indicating the years of his life.

The idea of ​​the iPhone and its development

Of course, everything did not happen overnight. A long time passed from the conception of an idea to its implementation and implementation.

Apple began assembling the very first computers back in the 1980s. And as in the situation with Microsoft, at first the matter was of a makeshift nature. Electronics were assembled in a regular garage, because... In fact, there was still neither a company nor an office.

Now probably no one will know how everything really happened. There are many rumors and speculations about this, which cannot be verified. So, there is information on the Internet that Jobs borrowed Gates’ ideas, introducing them into his devices. But, no matter what actually happened, sooner or later the innovative smartphone in question had to come to the world.

At first, Jobs had an idea in his head about what the perfect phone should be. The year was 1999, and during this period the developer had nothing but theory - no conditions to implement his idea, no investors, etc.

Only after six years, Jobs, having led the work of 200 specialists, began to work on the real implementation of his idea, together with the Motorola company. At that time, the phone created by this team was called Purple-1, but it was primitive and had only 2 functions - a player and, in fact, a device for making and receiving calls. For this reason, having decided that there was nothing to advertise yet, the developers did not present the product to the world. Moreover, they expected something new and unexpected from Jobs, who returned to work at the company.

A new round of developments began in 2007.

AT&T's role in the sales of the first iPhones

To commercialize his idea, Jobs entered into a contract with the largest communications provider in the American market, AT&T. This was also something new for the company itself. Because previously, relations between mobile equipment manufacturers and mobile operators were built on completely different principles. Often communication companies imposed their conditions on developers, but in the case of the iPhone, everything turned out the other way around.

The fact is that the head of AT&T believed in Jobs's idea. Being confident that it will definitely lead to success, thanks to its unusualness and novelty. As a result, the telecom provider began offering iPhones in addition to its services, thus introducing consumers to this product.

The first presentation of the iPhone: a breakthrough in the mobile market

There are no less rumors about the presentation event itself than about the creator of the iPhone. According to one version, Jobs began his speech by saying that the company he works for had finally developed a real smartphone, which was a manifestation of courage and even immodesty.

In addition, there are rumors that something was immediately wrong with the first version of the iPhone, as a result of which the information on the display was displayed incorrectly. Because of this, the presentation of the innovative product was in jeopardy. However, the brilliant developer still managed to impress the public, and soon more than 250 iPhones were sold.

Here the unique personality of the Apple founder emerges, who not only created something new with his talent, i.e. abilities as a computer developer, was able to reach the heights of success, but also through perseverance, many years of work, and the talent to convince other people and make them believe in themselves and their idea.

Modern iPhone models

Today, Apple smartphones are known all over the world. The company, under the leadership of the new manager, continues to develop, and iPhones and other devices continue to improve. Numerous fans remain loyal to the company, expecting the release of a new gadget model every year.

Surprisingly, many other high-quality phones that have a more affordable price do not distract consumers’ attention from Apple devices. The level of sales of these unique devices, despite the crisis, is only growing.

The new head of Apple, Tim Cook, copes well with his responsibilities, because he worked in this company for many years before becoming its leader. In recent years, sales of iPhones, players and computers from Apple have been constantly growing.

One of the most important tasks of the corporation today is not to let down those who have high hopes for the development of the brand once created by Steve Jobs. The company's plans include sales growth and the development of new market horizons. And achieving these goals is very difficult; it requires long and hard work, since competitors are not asleep and are constantly creating something new. In particular, we are talking about the Samsung company. Both giants of the mobile market - the Korean company and the American one - constantly compete with each other, borrowing different features and technologies. For example, as was the case with the Siri assistant.

Is it really difficult to look at open and completely official data from the register of shareholders? There is nothing simpler, and we can easily do it ourselves:
Vanguard Group, Inc. (The) 5.68%
State Street Corporation 4.11%
FMR, LLC 3.07%
BlackRock Institutional Trust Company, N.A. 2.72%
Bank of New York Mellon Corporation 1.42%
Northern Trust Corporation 1.39%
BlackRock Fund Advisors 1.21%

Amazing. discovery, but Carl Icahn is not even among the ten largest shareholders of Apple! Who are these mysterious real owners?

In first place is Vanguard Group - for the uninitiated reader, and for many economists, the name is unfamiliar, although in any reference book you can find information that the company controls assets of as much as 2 trillion dollars ($2000 billion). Which is three times the cost of the same Apple! These are such modest people. In fact, the amount of assets under their control is several times larger, but we will look at this later.

Before moving on to further analysis of the shareholder structure and ownership, we should make a short digression.

The ideals of democracy(C) and the media image that serves as a screen for the true owners do not sit well with the fact that all of the world's largest companies are owned by the same few people. How to hide this obvious contradiction? Everything is very simple - you need to create the appearance that there are supposedly many owners (shareholders) and they are all “different”.

Indeed, how can the “masters of the world” have a measly 5-6% of shares? Any liberal will laugh in your face if you tell him this. The fact that these “measly six percent” are worth forty to fifty billion dollars does not bother anyone - with such a modest package it is guaranteed to appoint its own CEO. For complete control of a company with a turnover of hundreds of billions of dollars, twenty percent is required - no more is needed, since it is impossible for competitors to collect a packet of more than 20% (it will cost under a hundred yards).

And suddenly, some Chinese will buy as much as seven percent of the shares and they will be able to run everything in the largest American company?

“This shouldn’t happen!” - the real masters of the world decided a long time ago and hedged their bets.

To understand how they exercised total control and maintained the appearance of the absence of one owner, we return to our list of shareholders. In second place is the company:

State Street Corporation - owns 4.11%

And who are they, the ordinary reader will ask? And again Google (yahoo) helps us:

http://finance.yahoo.com/q/mh?s=STT+Major+Holders

And who are its largest shareholders?

1.Massachusetts Financial Services Co (Canadian insurance company - who owns it confusingly)
2.Price (T.Rowe) Associates Inc - 7%
3.Vanguard Group (where would we be without him!) - 6%
4. BlackRock (coming soon!) - 5%

Let's take an even deeper look at who is the shareholder of Price (T. Rowe) Associates Inc

and we see the same acquaintances: Vanguard and BlackRock (remember this name, it often appears, going hand in hand with our main character)

http://finance.yahoo.com/q/mh?s=TRow+Major+Holders

That is, in exactly the same manner, the monster Vanguard controls the second main shareholder of Apple! A simple trick and ten percent of the apple's shares are already in your pocket. But that's not all!

In the top ten there are two companies with a similar name BlackRock &BlaBla and the third time the name BlackRock is mentioned in State Street shareholders. (by the way, Vanguard has dozens of such subsidiaries - so it’s not a fact that we can count all of their holdings even approximately - even the largest ones)

Naturally, among the owners of BlackRock we find all the same people: http://finance.yahoo.com/q/mh?s=BLK

Add another four percent and we already get 14% of all Apple shares held by one company - Vanguard! And again, that's not all.

What else is left among the dummy owners of Yablouk?

FMR LLC (Fidelity Management and Research), Fidelity Investments, similarly, we will find exactly identical names among the shareholders: Blackrock, Vanguard, State Street, and so on.

That is, Fidelity is again controlled by Vanguard Group!

Total: a “modest” 17% in the piggy bank.

A remarkable scheme of mutual ownership and cross-shareholding. And if any of the shareholders seems not to be directly connected with Vanguard, then its shareholders are definitely under their control, and even in the third iteration (level) the same will happen.

That is, Vanguard:

1. Officially - the main shareholder of Apple. For comparison, the clown who publicly portrays Apple's largest shareholder, Carl Icahn, has only 1% of the shares, which is five times less than this one package.

2. Vanguard also has the largest stakes in almost all other companies that own large shares of Apple. But even that is not enough!

3. Vanguard not only owns the largest blocks of shares, but also controls the shareholders of the companies from point 2.!!!

And in conclusion, a quote from Tatyana Volkova’s blog on the topic:

About the octopus, the pyramid - and in general a continuation about Vanguard

This is the picture that has emerged so far in the investigation. The largest companies in the world are Bank of America, JP Morgan, Citigroup, Wells Fargo, Goldman Sachs and Morgan Stanley.

Let's see who their largest shareholders are. Bank of America: State Street Corporation, Vanguard Group, BlackRock, FMR (Fidelity), Paulson, JP Morgan, T. Rowe, Capital World Investors, AXA, Bank of NY, Mellon.

JP Morgan: State Street Corp., Vanguard Group, FMR, BlackRock, T. Rowe, AXA, Capital World Investor, Capital Research Global Investor, Northern Trust Corp. and Bank of Mellon.

Citigroup: State Street Corporation, Vanguard Group, BlackRock, Paulson, FMR, Capital World Investor, JP Morgan, Northern Trust Corporation, and Fairhome Capital Mgmt and Bank of NY Mellon.

Wells Fargo: Berkshire Hathaway, FMR, State Street, Vanguard Group, Capital World Investors, BlackRock, Wellington Mgmt, AXA, T. Rowe and Davis Selected Advisers.

Then check for yourself. The largest financial companies are fully controlled by ten institutional and/or stock shareholders, from which a core of four companies can be identified that are present in all cases and in all decisions: Vanguard, Fidelity, BlackRock and State Street. They all 'own each other', but if you carefully balance the shareholdings, you will find that in reality Vanguard controls all of these partners or 'competitors', that is, Fidelity, BlackRock and State Street.

Now let's look at the 'tip of the iceberg'. That is, a few, selected as the largest, companies in various industries controlled by these 'Big Four', and upon closer examination, simply Vanguard Corporation: Alcoa Inc.

Altria Group Inc., American International Group Inc., AT&T Inc., Boeing Co., Caterpillar Inc., Coca-Cola Co., DuPont & Co., Exxon Mobil Corp., General Electric Co., General Motors Corporation, Hewlett- Packard Co., Home Depot Inc., Honeywell International Inc., Intel Corp., International Business Machines Corp., Johnson & Johnson, JP Morgan Chase & Co., McDonald's Corp., Merck & Co. Inc., Microsoft Corp., 3M Co., Pfizer Inc., Procter & Gamble Co., United Technologies Corp., Verizon Communications Inc., Wal-Mart Stores Inc. Time Warner, Walt Disney, Viacom, Rupert Murdoch's News Corporation, CBS Corporation, NBC Universal...

Today, the iPhone is the best-selling mobile phone in the world. They probably know about it in most countries, and what is most important, they don’t just talk about the phone, but they actually want to buy it. People even equate iPhone owners with people who have achieved success in life. It is believed that anyone who can afford such an expensive device has some kind of special status. Of course, such popularity and high price allow Apple, the company that developed the iPhone, to make billions in profits. And by constantly updating versions of this mobile device and releasing new generations, developers also manage to receive a constant income. This result was achieved by the creator of the iPhone, Steve Jobs.

Legendary Jobs

The figure is quite famous in the world and is on a par with such an IT market guru as Bill Gates. In essence, Jobs did the same as Gates - he founded the world's largest company focused on the production of electronic devices, including portable ones: smartphones and tablets. It’s not for nothing that films were made about them and gained popularity. The creator of the iPhone became even more famous after his death in 2011. Then a photo of Jobs was placed on the main page of the Apple website, with the years of his life signed (Steve was born in 1955).

Where did the iPhone start?

Of course, the path from the idea of ​​​​creating a new mobile device to billions in sales turned out to be quite long and difficult. Apple collected it back in the 80s of the last century. It all started, as in the case of Microsoft, with the assembly of electronics in the garage. Much has been written about how everything really happened: there is a version that Bill Gates stole Jobs’ ideas, applying them in his own developments. Be that as it may, now we are not talking about this, but about another direction - the smartphone.

The creator of the iPhone only had an idea of ​​what the phone should ultimately turn out to be. It was back in 1999, and Jobs failed to do anything other than theoretical developments. Only 6 years later, in 2005, he, leading 200 engineers, worked on the device together with the Motorola division. At that time the phone was called Purple-1, but it could not please the public with anything special (the gadget contained 2 functions - a player and a communication device), and they decided to postpone its presentation, as well as its release. The project, to put it simply, was abandoned. True, a year later the creator of the iPhone was working on Purple-2, but they did not dare to present it. They expected something really worthwhile from Jobs, because back in 1997 he returned to the company after being fired and could not help but please his employees. Real inspiration came to him only in 2007.

Help AT&T sell iPhone

To realize his idea, the creator of the iPhone enlisted the support of AT&T, the largest mobile operator in the United States at that time. This was a new practice in relations between phone manufacturers and operators, since previously the latter dictated their terms, in fact, placing orders for mobile devices. In this situation, it was the other way around: AT&T CEO Stan Sigman believed in Jobs's idea and that it could work due to its originality, and the operator ultimately agreed to offer the phones under a contract that the buyer had to enter into. iPhones were offered in addition to communication services.

iPhone presentation - a sensation on the mobile market

There are also many stories about how the first device was presented and how the creator of the iPhone, whose name is known to millions, held the event. There is a version according to which Jobs came out to the presentation, announcing that his company had finally come up with a real smartphone, which was very immodest. In addition, there are rumors that the first device with which the creator of the iPhone was supposed to make a call and take a photo began, for unknown reasons, to display information incorrectly on the display, which is why the entire presentation was in jeopardy. Nevertheless, somehow Jobs managed to hold the event in such a way that in total more than 270 thousand copies of the iPhone were sold. The creator of this phone, therefore, with the help of an original idea, perseverance, 10 years of work and his own qualities as a negotiator, was able to build an entire empire within just one division of Apple.

to date

Today, of course, there seems to be nothing surprising about the success of Apple, and no one doubts its further development. By releasing new devices, the corporation constantly improves them, due to which it still keeps its millions of fans hooked. It is amazing that even cheaper mobile devices on other operating systems cannot compare in terms of sales with Apple ones. This is a mystery of its own, because the laws of the market state that cheaper goods are more in demand. As the experience of the creator of the iPhone shows, this is not so.

The new head of Apple

Jobs headed Apple for a long time, after which a new manager, Tim Cook, took his place. This is a very experienced manager who has also spent many years in the company. Experts, after he took up his post, debated for a long time over how the newcomer would show himself in the place of Jobs’ real guru. Someone predicted the collapse of the company, linking its success solely with the figure of Steve. However, as time has shown and the presentations of several new models of iPhones, iPads, iPods and even iWatch watches, Cook is able to strengthen Apple’s position in the market.

Further development of the company

You know the name of the creator of the iPhone - the legendary man who realized his brilliant idea and spread it around the world. It is difficult to say in which direction Apple will move next. There is an expression: “The higher you fly, the more painful it is to fall.” It can be confidently applied to a company that produces Apple products.

On the one hand, now sales of tablet computers and players are indeed breaking records, and this has been happening for several years now. However, in fact, now the management of the concern is faced with the task of not letting down those people who have placed their hopes on the brand and, most importantly, to justify the fame that has developed around the name of Steve Jobs. Now all the company needs to work on is a significant increase in market influence and growth in device sales.

And this is very difficult to do, given the competition. If earlier the same Samsung could offer much lower quality phones, now its products are not so far behind Apple. In addition, another threat has emerged for the American concern from the east - Chinese manufacturers. Companies such as Huawei and Xiaomi are also trying to keep up in terms of quality, significantly lowering the price of products. It is not surprising that their market share is growing, pushing Apple forward.

What electronics developers will come up with with the “Apple” logo, time will tell. Now there are all kinds of rumors about this, even as unlikely as the idea of ​​​​releasing iPhones with. Whether it’s true or not, we’ll see.

Domestic users of Apple devices believe that their mobile phones come from the USA, Japan, Taiwan - anywhere, but not from China. Russians have long had an extremely negative image of Chinese production - as if they do everything “on the knees”, in conditions of terrible unsanitary conditions and prefer quantity to quality.

This is actually a misconception. In China, the situation is the same as in other countries (for example, in Russia): there are underground production facilities that assemble penny devices from low-grade components, and there are also official factories whose assembly lines produce first-class products.

Apple produces the iPhone and iPad in cooperation with China, but this is by no means a reason to hang offensive labels on Apple devices.

iPhones and iPads are developed at Apple's head office, which is located in the American state of California, in the city of Cupertino. This is confirmed by the inscription that is present on the rear edges of all Apple devices: “ Designed by Apple in California».

The following activities are performed at Apple headquarters:

Mobile market experts claim that 99% of the total contribution to the creation of Apple gadgets is made by the employees of the Cupertino office - despite the fact that many of these employees have never seen how the devices are assembled.

Where are iPhones assembled?

The plant of the Taiwanese company Foxconn is where iPhones are made for Russia and other countries. The Foxconn plant is located in the Chinese city of Shenzhen, near Hong Kong. He has been collaborating with Apple since 2007. Apple is not the only company that partners with Foxconn; a giant Chinese factory produces almost 40% (!) of the world's electronics.

The Foxconn factory area is 5.6 million square meters. km, number of employees – 1 million 250 thousand people. Every day, 400 thousand new iPhones roll off the Foxconn assembly line, each of which fully meets the high standards set by Apple.

Foxconn has been repeatedly accused of forcing its employees to work in truly slave-like conditions. Chinese workers allegedly spend 12-14 hours at work, 6 days a week, eat rations of food sold on the streets, and are also discriminated against by their Taiwanese colleagues. Apple conducted many audits, which resulted in the discovery that most of the accusations of violation of labor laws are unfounded.

Buyers often wonder: why doesn’t the Apple company produce gadgets in its own country? There are many reasons for this:

• Americans are too highly educated. In the United States, there is a shortage of citizens with secondary technical education who are able and willing to perform routine, monotonous operations every day.
• Chinese labor is quite cheap. The salary of a Foxconn employee is 300 – 400 dollars per month. An American would have to pay four or five times more.
• The USA has high taxes. If iPhones were assembled in America, then due to additional insurance and taxes, the final cost of the Apple product would be doubled.
• China produces the lion's share of rare earth metals, which are necessary when creating mobile gadgets. If Apple were to move its smartphone production to another country, it would have to negotiate exports with China—not an easy task.

Foxconn has factories not only in China, but also in other countries - in the Czech Republic, Hungary, and India. In 2010, the factory was opened in Russia - in the village of Shushary, Leningrad Region. Now there is information that Foxconn is going to build a plant in the USA. Who knows - perhaps this is the first step towards starting the production of native American iPhones?

Who supplies components for iPhones?

Workers at the Foxconn plant assemble iPhones from components that are sourced from many countries. There are no Chinese components in Apple devices, but there are American ones. Among them:

• Audio chips are manufactured in the USA by Cirrus Logic.
• Radio modules are produced by the famous company Qualcomm.
• Controller chips are created by American organizations PMC Sierra and Broadcom Corp.
• Touch Screen Controllers – Also manufactured by Broadcom Corp.

Other components are supplied by European and Asian manufacturers - for example:

• Induction coils - Japanese company TDK.
• RAM - Taiwanese organization TSMC.
• Gyroscopes - Italian-French company STMicroelectronics.

The situation with iPhone displays is interesting. Now 3 companies produce this component for the Apple company - Japanese Japan Display and Sharp, as well as Korean Display. However, for the iPhone 8th and 9th modifications, Apple plans to purchase panels only from Samsung - and in huge quantities.

Among the suppliers of components for the iPhone there is a “full” international. Apple prefers to work with trusted and reputable component manufacturers, regardless of the countries in which their factories are located.

What is the cost of an iPhone?

Experts from IHS Markit, immediately after the release of the iPhone 7 in 2016, tried to calculate the cost of an Apple device by adding up the costs of all its components, including:

• A10 Fusion processor – $26.9.
• Intel module – $33.9.
• Cameras – $19.9.
• Electromechanical components – $16.7.

According to expert calculations, the cost of the iPhone 7 turned out to be equal to 220 dollars (approximately 13 thousand rubles). The market value of the Apple gadget at the time of inspection was $649 - 37 thousand rubles at the current exchange rate. It is worth saying that this price was relevant for the USA. In Russia, the seventh iPhone even now costs 50 thousand rubles. It’s easy to calculate that in our country, the rate of promotion on Apple devices is almost fourfold.

It is curious that the difference in cost between iPhones of different generations is very small. Let's look at the diagram:

The cost of the iPhone 7 is only $8 higher than that of the iPhone 6S – in fact, 500 rubles. Gadgets of the same generation, but of different modifications (for example, 5 and 5S), as a rule, require equal costs for components. But what was most surprising was that the iPhone SE turned out to be the most economical smartphone in the Apple line (cost price: $160). Even the iPhone 3GS was more expensive to produce.

Conclusion

In 2016, Donald Trump, entering the presidential race, announced that he would force Apple to produce iPhones in the United States. If this day comes, then for Russian fans of Apple products it will definitely become “black” - the final cost of an iPhone created by American workers on American soil will be “unaffordable” for Russians.

Now Russian users can afford to buy Apple products only because they are assembled in China. By collaborating with the Chinese, Apple saves on labor resources. A worker from a developed country in America or Europe would not agree to work for an amount three times greater than what a native from the Middle Kingdom receives.

Yes, you guessed it right - we are talking about British scientists. Psychologists from the Universities of Lincoln and Lancaster recently published the full results of their study in the journal Cyberpsychology, Behavior and Social Networking.

Over the course of two years (2015-2016), they talked to 530 people and asked each study participant a lot of questions. The questions concerned personal characteristics, behavioral patterns, and preferences in choosing a mobile phone. And, as it turns out, the choice of Android/iOS can really say something about a person.

“I was concluded that iPhone owners are most likely young people. And there are more women among them. In addition, most of them are confident that the telephone is not just a means of communication, but a sign of status,” the scientists write.

It turns out that the owners of “Google Phones” are right in their claims, and for many Apple is not so much a reasonable choice as a “play for the public”?

But that is not all! According to British scientists, iPhone owners are less honest and conscientious compared to those who chose Android. They are also much more selfish, emotional, uninhibited and prone to violating moral standards.

Scientists write about the owners of Google phones - they are older, more conscientious, and easier to negotiate with in a conflict situation. They are less interested in the cost of the phone.

“Our phones are essentially electronic copies of ourselves,” said one of the researchers, Heather Shaw. - It’s not surprising that many people don’t like it when someone else picks up their phone. This device can say a lot about us.”

According to Ellis, the next interesting step will be to study people who switched from iPhone to Android and vice versa. What has changed so seriously about them? In addition, the scientist asks not to transfer the results of the study to every owner of an iPhone or Google Phone. Obviously, everyone is different. But based on some characteristics, the majority have common features.

What do you think about this opus of British psychologists? In my personal opinion, 530 people is not such a large sample. In addition, it is obvious that the iPhone is an expensive and high-status device. There are basically no cheap iPhones. Well, there are many different “androids”. It would be interesting to compare the statements of owners of Apple phones and top-end Samsung phones, for example. Well, perhaps scientists will do this too, what else can they do?

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