Letter of thanks. Typical turnover

One form of business correspondence is a thank you letter. Moreover, this type of correspondence has some peculiarities. For example, there is no communication component. The text only expresses the gratitude for the cooperation expressed by one partner to the other. The opposite answer is not implied in principle, although it is desirable.

It is customary to deliver by courier service. You can also submit the completed form through company employees. Rules of business etiquette do not recommend handing a letter directly to the director of a partner company, but in certain situations exceptions can be made.

When is a thank you letter for cooperation written?

You can thank your counterparty in different situations. You should express your gratitude and say “thank you” for the speed of work performed, the reliability of the partner, and the long-term cooperation. In some cases, gratitude to the company is also expressed through one-time joint actions. For example, a legal organization conducted and established his unflattering reputation (lawsuits, debt on loans, taxes). Naturally, you should not conduct common business with such a legal entity. It is for finding out the ins and outs that it is worth saying “thank you” to the management and employees of the company.

Features of writing a thank you letter

When writing a document, you should adhere to certain basic principles and principles. At the same time, the text of the message itself should be expressed in a business style, without familiarity and the use of slang. All documentation of this type follows a strict structure, for example:

  1. Addressing the addressee.
  2. Initiator of the message.
  3. Aspects of interaction.
  4. Wishes for the future.
  5. Signature.

Important: at the end of the letter, it is advisable, in addition to the signature of the management, to put the seal of the organization. This will make the thank you message more formal.

There are also some nuances that need to be given close attention. They should be discussed separately.

Method of treatment

It is customary to use only the addressee's first and middle names. Addressing a correspondent by last name is considered bad manners in Russian business etiquette. If gratitude for cooperation is expressed to representatives of a foreign company, then it is better to use the last name.

What about “you”?

Linguists have broken many copies regarding pronouns in correspondence (personal and business). In Russian, in a letter, especially in a letter of thanks, it is customary to address the correspondent with “Vy” with a capital letter. However, a number of scholars argue that it is possible to use a form written in regular font, without emphasis. The essence of the appeal is identical. Using the classic writing method will emphasize respect for your partner, so this is the best way to express gratitude for cooperation.

Thank you and thank you

The words “thank you” and “thank you” are synonymous. However, the first address is more typical for colloquial speech. In a letter between counterparties, it is customary to “thank”, although the first way of expressing gratitude for complete fulfillment is also quite suitable. The text of the message itself will not change in any way.

Mistakes at work

Collaboration between two companies rarely goes perfectly. Everyone makes mistakes at work. It’s still not worth mentioning shortcomings in joint activities in a thank-you letter. The text of the message is compiled for a completely different purpose. It’s better to say thank you to your partner once again than to focus on the shortcomings.

Stationery

The effect of expressing gratitude should not be “killed” with dry clerical phrases. Such a message will not attract the attention it deserves. From the counterparty's perspective, the letter will more closely resemble an ordinary circular. Stationery is more suitable for everyday business correspondence. It is in it that they will help express the main idea. It is best to avoid them in thank you messages.

Parts of speech

There are different ways to express gratitude for cooperation in a text. When composing a message, it is advisable to emphasize the importance of interaction with the counterparty and write about the fruitfulness of teamwork. In this case, adjectives and verbs will help you express your thoughts. There should be a minimum of nouns in letters of this type. The abundance of these parts of speech will make the text dry and unemotional. There is no point in hoping to achieve further correspondence expressing gratitude through this.

Decor

Composing a message of this type is not enough. It also needs to be formatted correctly. It is better to use different ways to format the text in a thank you letter. For example, an address to a partner should be typed in italics; key aspects of cooperation can be additionally highlighted.

Important: Body text should be written in normal font.

Paper

Many specialists know how to identify the reliability of a counterparty, but when composing a letter of gratitude they make a serious mistake in choosing paper. In messages of this type, you can use two methods:

  1. Print the text on company letterhead.
  2. Buy a ready-made letter.

Plain white sheets of standard format cannot be used for thank-you correspondence. Such a message lacks “officiality.”

Letter of thanks for cooperation - text

The previously mentioned principles of a thank you letter for cooperation are basic. To simplify the compilation, you can use a ready-made form or compose it by analogy with the samples presented below.

Example No. 1

Dear Stepan Nikolaevich!

The management of Zarya LLC, represented by Director A.V. Tikhonov, expresses its gratitude to you for the fruitful mutually beneficial cooperation. Over the years of joint activity, you have repeatedly proven your reliability as a partner. We will be happy to continue working with you in the future.

Vast experience will only help improve the performance of our companies and increase revenue.

Sincerely, Director of Zarya LLC Tikhonov A.V.

Example No. 2

Dear Ksenia Alexandrovna!

Our company thanks you for the quality audit of our branch in Novosibirsk. The results of the work of your employees allowed management to determine the future development concept and improve the final annual financial performance. We hope that in the future your company will continue to serve our stores as an independent auditor.

Financial Director of Tekhnodetal OJSC Novikov S.P.

Example No. 3

Example No. 4

Dear Arkady Ivanovich!

The management of SMU “Trust No. 4”, represented by director P. N. Ivanov, expresses sincere gratitude for such a prompt fulfillment of contractual obligations. It was thanks to your efficiency that our workers were able to hand over the facility ahead of time and connect it to communications.

We hope that you will not refuse to cooperate with us in the future. For our part, we can promise that first of all we will consider your company as a supplier.

Director of SMU "Trust No. 4" Ivanov P.N.

Example No. 5

Dear Sergei Stepanovich!

The management of Istok OJSC thanks your company for the studies carried out on the quality of our drinking water. Your work has helped us improve the chemical composition of our products and make them safer.

Our company plans to increase the range of products, so in the future we will again be happy to turn to your expert laboratory for help.

Quality Director of Istok OJSC Ipatov M.N.

Example No. 6

Dear Galina Anatolyevna!

I, the director of StroyProekt LLC, express my gratitude to you and say thank you for all the years of joint activity. During this time, our organizations were able to go a long way, in which anything happened. But we knew and know for sure that we can rely on you as the most reliable supplier of building materials in the region.

We hope that mutually beneficial cooperation will continue in the future. Together, our enterprises will be able to become industry leaders in the region.

Director of StroyProekt LLC Yakimenko S. T.

Example No. 7

Dear Alexander Viktorovich!

The management of Vostok LLC expresses gratitude for the prompt response to our appeal. After your company’s analysis of our counterparties, we were able to get rid of a number of unreliable partners. Your objectivity in assessing the solvency of our partners helped save us from further legal disputes.

We will be glad to cooperate with you in the future. We can also recommend you to our own clients with honor.

Sincerely, Director of Vostok LLC O. V. Nikitina

As you can see, words of gratitude can be expressed in different situations. You need to say “thank you” to the counterparty individually. There is no point in drawing up general circulars and sending them to all partners at once.

Let's sum it up

A well-written letter of gratitude can motivate the management of another company to continue cooperation. When writing it, it is advisable to take into account all the tips presented earlier.

A well-written message and attentiveness to the counterparty will allow you to expand the boundaries of your business. Compiling such correspondence does not take much time, but sometimes it even allows you to establish friendly communication with partners.

If there is a need to express gratitude to any organization, then it is convenient to do this with the help of a letter of gratitude. This is a business thank you letter that can be sent to your partner in person, by mail, or online. You can download a sample letter from the link at the end of the article.

How to write a thank you letter?

If it is written by one organization with the purpose of expressing gratitude for something to another organization, then it is logical to draw up this document on company letterhead. This will make the letter look formal and businesslike.

The structure of a thank you letter is discussed in detail in this article. You can read it.

When addressing a letter to an organization, you must indicate the last name, first name, patronymic and position of the head of this organization, as well as the name of the enterprise itself.

The text should also indicate what the organization is grateful for. As a rule, one organization can thank another for long-term relationships, mutually beneficial partnerships, successful negotiations, hospitality during a personal visit, timely services and work, timely delivered goods, etc.

A letter of gratitude drawn up in this way must be signed by the head of the organization that compiled the document.

A sample thank you letter might look like this:

Dear Pyotr Nikolaevich!

Letter of gratitude from the organization

Letters of thanks between legal entities are also common and accepted as written thanks addressed to people. Their content is distinguished by a business style, restraint and fairly strict formality.

In this case, the formatting of the text of the letter must obey certain rules. What rules you need to follow when writing a text can be read in the article: How to write a thank you letter.

Letters of gratitude to the organization can be responsive or proactive.

If you need to write a thank you letter to an organization, we offer several text writing samples.

1. Text of the letter of gratitude from the organization for conducting employee training.

Dear Valery Nikolaevich!

JSC "Gamma" expresses gratitude to the consulting company "Garant-consulting" for the training of employees in the field of "industrial processing of non-ferrous metals".

As a result of the training, the level of professionalism of employees has significantly increased, which has a positive effect on labor productivity, as well as production safety. As a result of training, our employees:

  • Increased your competence in production issues
  • Developed skills to work with the latest equipment
  • Mastered effective techniques for performing technological operations.
  • OJSC Gamma expresses hope for further cooperation with your company and recommends that all enterprises in the industry conduct employee training with the involvement of the Garant-Consulting company.

    CEO

    OJSC Gamma O.A. Sysuev

    2. Sample text of a letter of gratitude addressed to the organization for participation in the event

    The administration of the city of Avachinsk expresses its sincere gratitude to the management and team of Sochielectrostoy CJSC for their participation and full support of the “Do good in your native land” campaign held at the beginning of summer. Thanks to the professionalism and spiritual impulse of the team of JSC Sochielectrostoy, the action attracted a record number of participants and achieved its goal, namely, uniting people from different social strata in helping those in need.

    Head of Administration Z.K. Zaitsev

    3. Sample letter of gratitude to the organization for cooperation

    The management of the Trans-Stroy-Export company notes with a feeling of deep satisfaction that for 20 years, on mutually beneficial terms, it has been closely cooperating with Vagondetal OJSC. Over the course of all these years, not only business relations have developed between our companies, but also relations of mutual understanding and mutual assistance in the difficult conditions of a market economy. Joint participation in various charity events and events brought our teams together.

    The Trans-Stroy-Export company thanks Vagondetal OJSC for its long-term cooperation and expresses confidence in the continuation of this cooperation in the future.

    Chairman of the Board

    "Trans-Stroy-Export" N.S. Deryagin

    A thank you letter is a business document that can be addressed to an organization or a specific person. In this article we offer several options for writing a letter of gratitude for a legal entity - an organization.

    As a rule, a letter is written from another organization with the purpose of thanking for the reception provided, a sincere meeting, active participation in a joint event, successful negotiations, long-term cooperation, timely delivered goods, well-done work or services provided. It can also be a response to a letter of invitation or a letter of congratulations.

    There are many reasons for writing such a document; usually partners write letters of gratitude to each other, this allows you to be more loyal towards each other and improves the image of the companies.

    A letter of gratitude to the organization is drawn up on the organization’s letterhead.

    On a note! We also offer options for formatting a thank you letter for cooperation - download. for an employee - download.

    Texts of a letter of gratitude to the organization

    1. Text of the letter of gratitude for the hospitable welcome

    Dear Pyotr Nikolaevich!

    Thank you for the warm welcome and hospitality provided during our visit to you.

    We hope that the negotiations held during the reception will contribute to the further strengthening and development of partnerships.

    Sincerely,

    Director of Alpha LLC Nikolaev A.A. Nikolaev

    2. Text of the organization’s letter of gratitude for timely delivery of goods

    Alliance LLC expresses its sincere gratitude to Mebelshchik LLC for the fast and timely delivery of upholstered furniture in 2014.

    We express confidence in maintaining and strengthening existing business relations, and hope for long-term and successful cooperation.

    Director of Alliance LLC Popov A.A. Popov

    3. Text of the letter of gratitude to the organization for cooperation

    Interplus LLC expresses sincere gratitude to Forestry LLC for long-term and mutually beneficial cooperation in 2014.

    Thank you for your individual approach and uninterrupted work in 2014.

    We hope to continue our cooperation and strengthen our relationship.

    Director of Interplus LLC Ivanov V.A.Ivanov

    You can read how to write a thank you letter in this article. where you will find useful recommendations and tips for preparing this document.

    Letter of gratitude from the organization

    A thank you letter is a type of formal letter expressing gratitude for some assignment, help or service. When compiling it, you do not need to follow strict rules; if possible, it is better to print it on your organization’s letterhead.

    Sample letter of gratitude to an organization

    2. Sample text of a letter of gratitude to the organization for cooperation.

    To the Director of Neftetruboprovodtekhnika LLC Dolzhansky D.A. Dear Denis Alekseevich!

    I, as the head of the company KonsaltResurs CJSC, would like to express my gratitude to you for the mutually beneficial cooperation and timely payment of your orders. I hope next year we will continue to cooperate fruitfully and our partnership will strengthen. I would like to wish your company new large-scale projects that will make your company even more successful and bring you greater profits!

    Application, Act, International passport, Resume, Characteristics, Receipt, Autobiography, Order ↓

    Letter #1:

    Dear Ivan Ivanovich,

    [name of organization] expresses gratitude to [name of organization] for their professionalism and dedication in their work.

    Our firm has repeatedly turned to specialists from [name of organization] for legal advice and support, and has always received qualified assistance from lawyers.

    A flexible approach and responsibility in work helped our company minimize financial and legal risks and improve the legal support of the company’s activities.

    We wish you further success and look forward to fruitful cooperation.

    Petr Petrov

    Letter #2:

    Dear Ivan Ivanovich,

    [name of organization] has been cooperating with [name of organization] for several years now. All this time, [name of organization] has successfully provided qualified services to represent interests in the courts.

    The specialists of the company [name of organization] demonstrated excellent knowledge of the law and the ability to apply new progressive legal and economic technologies.

    We express our deep gratitude for the effective work and hope for further successful cooperation.

    Petr Petrov

    Letter #3:

    Dear Ivan Ivanovich,

    We thank the staff of the law firm [name of organization] for the high quality and efficiency of the services provided. The main advantage of employees is the ability to quickly, skillfully and conscientiously perform assigned tasks, as well as the commitment and accuracy shown in the process of work.

    Petr Petrov

    Letter #4:

    Dear Ivan Ivanovich,

    We thank the employees of the law firm [name of organization] for their professional and prompt assistance in resolving corporate issues in the field of entrepreneurial activity.

    With hope for further fruitful cooperation.

    Petr Petrov

    Letter #5:

    Dear Ivan Ivanovich,

    We express our gratitude to all the specialists and employees of [name of organization] for the timely services provided in bringing the constituent documents into compliance.

    We thank you for your cooperation and wish further growth and prosperity to your company!

    Petr Petrov

    Letter #6:

    Dear Ivan Ivanovich,

    We express our gratitude to the law firm [name of organization] for resolving issues in the field of legal support for the activities of companies, providing clients with qualified assistance in the process of opening accounts for legal entities, as well as quality and high professionalism in their work.

    We hope for further fruitful cooperation and wish further prosperity to the company.

    Petr Petrov

    Letter #7:

    Dear Ivan Ivanovich,

    [name of organization] expresses sincere gratitude to company [name of organization] for the professionalism and quality of services provided.

    In the process of working together, we became convinced of the high qualifications of the employees of [organization name], which allows them to successfully solve problems of any complexity.

    We hope that you will not change your chosen policy of communication with clients and will remain a reliable and trustworthy partner for a long time.

    Petr Petrov

    Letter #8:

    Dear Ivan Ivanovich,

    We thank the employees of [organization name] for their services. It is pleasant to note the qualifications and professional competence of the lawyers, attentiveness and accuracy when preparing documents.

    I would like to continue our mutually beneficial partnership with your company and wish you success in your professional career.

    Petr Petrov

    Letter #9:

    Dear Ivan Ivanovich,

    We thank [name of organization] for their professionalism and competence. It is pleasant to emphasize that the company’s employees have such qualities as commitment, punctuality, and the ability to quickly navigate in the most difficult situations.

    We wish your company continued success and look forward to continuing to work together.

    Petr Petrov

    Letter #10:

    Dear Ivan Ivanovich,

    [name of organization] thanks the employees of [name of organization] for their professionalism, competence, attentiveness and accuracy when working with clients. [name of organization] has established itself as a serious company that clearly fulfills its tasks and is results-oriented.

    We hope to continue cooperation in the future!

    Petr Petrov

    Letter #11:

    Dear Ivan Ivanovich,

    The management and team of [organization name] sincerely thanks you for the competent, professional assistance provided in resolving the company’s legal issues.

    I would like to note the prompt response to all the nuances that arise during the work process. We especially note lively human participation and interest in achieving results.

    Thank you for your fruitful work and your individual approach to our company. We hope to continue the existing business relationship.

    Petr Petrov

    Letter #12:

    Dear Ivan Ivanovich,

    [organization name] would like to thank the staff of [organization name]. The high qualifications, professionalism and commitment of our lawyers allowed us to quickly and efficiently resolve any issues in the field of legal support for our company.

    We hope for further fruitful cooperation and sincerely wish prosperity to your company!

    Petr Petrov

    Letter #13:

    Dear Ivan Ivanovich,

    We express our gratitude to all the specialists, employees of [name of organization] and personally to the lawyer [last name, first name, patronymic] for business cooperation and prompt solution of the assigned tasks.

    Letter #14:

    Dear Ivan Ivanovich,

    Let me express my sincere gratitude to the team of [name of organization] for the qualified legal assistance provided.

    We highly appreciate the quality of services and professionalism of your organization’s lawyers.

    We hope that further cooperation will be just as effective and fruitful.

    Petr Petrov

    Letter #15:

    Dear Ivan Ivanovich,

    With this letter we express our sincere gratitude and appreciation for the professional and legal support provided to our company.

    In the market for the provision of legal services, your company has established itself as one of the best and reliable organizations capable of efficiently and competently organizing the work of an enterprise in the field of legal and economic activities.

    Good luck, success and growth in your professional activities!

    A thank you letter is considered a type of business document. It is drawn up at the favorable end of an enterprise, event, interaction, and so on. Also, a letter of gratitude can be sent before any special event. In the first case, it will be of an initiative nature, and in the second, it will serve as a response to an invitation or congratulations. Let's look further at how to compose the text of a thank you letter.

    In what cases is such paper needed?

    The reasons for drawing up this document may vary. So, for example, they often write a letter of gratitude to a kindergarten. This could be on the occasion of the team’s participation in some cultural event, competition, competition. It is not uncommon to write a thank you letter to the teacher. The time a child spends at school is of particular importance to him. Of course, many parents strive to express their gratitude to teachers.

    As a rule, the paper is prepared for graduation, in the last year of school. At the same time, the teaching staff can write a letter of gratitude to the parent for his active participation in the life of the class or school. In business circles it is also customary to send such documents. This is considered a sign of good manners, a sign of respect for partners. The head of one enterprise can send a letter of gratitude for cooperation to the director of another organization. In addition, it is common for companies to notice the achievements and good work of specialists. In such cases, the manager can write a letter of gratitude to the employee, noting and encouraging his work.

    Content Features

    How to write a thank you letter correctly? First of all, pathos should be avoided. When writing a letter, there is no need to be hypocritical or exaggerate the actions of the addressee. It is also advisable not to use empty and loud phrases. The greatest value in this case will be sincerity and simplicity of presentation. For example, if a letter is being written to a teacher, then it should be noted that his activities left a good memory of him as a person; we can also say that he contributed to the formation of the students’ personality.

    The teacher will also be pleased to read about specific instructions that helped him make an important decision at the right time. The letter should be thanked for the knowledge that the teacher gave, for his reverent attitude towards the students. At the same time, when expressing your thoughts, you should avoid arrogance - it will give a negative reaction. In the letter, it is important to make it clear to the teacher that only warm feelings and respect remain for him.

    Important point

    It should be remembered that a thank you letter is always welcome. Not many people find the time to note the activities of this or that person or enterprise in this form. For example, an employee of an organization will be very pleased to receive a letter of gratitude for his contribution to the development of the company. This will indicate that the specialist’s activities did not go unnoticed and actually contributed to the achievement of some important results. In general, a thank you letter is not that long and voluminous in content. But even a few lines will give the recipient strength and make him happy.

    Thank you letter: sample

    Usually the presentation is carried out in any form. But at the same time, it is worth remembering that this is a business document. In this regard, certain standards should be observed when drawing up. The company may have its own form for such documents. For example, if the management of a preschool educational institution or school decided to send a letter of gratitude to the family of the pupil. In such cases, the form contains the details of the organization. The structure of the document should be:

    • A cap. It should indicate the addressee. This can be an enterprise or a specific person to whom, in fact, gratitude is expressed. However, this item is considered optional.
    • Appeal.
    • Content. The essence of the letter should be reflected here.
    • Information about the compiler.

    Let's consider these points in more detail.

    Appeal

    Enterprises traditionally use the wording “Dear...”. Such treatment indicates a respectful attitude towards the addressee. When composing a letter, it is not recommended to use the phrases “Dear” or “Madam (Mr.)”. If, for example, an employee is being encouraged, then such an appeal will look somewhat awkward and even insincere.

    In the end, such wording does not correspond to the norms of official business style accepted today. First name and patronymic after the address “Dear” will be appropriate for personal gratitude. If the document is addressed to the team of the enterprise, then the phrase “Dear colleagues” is more suitable here. Further in the content it will be possible to clarify which team the appeal is addressed to. If the letter is sent to another company, it is addressed to the manager. The content expresses gratitude to the entire company or a specific team.

    Information about the compiler

    It is more advisable to indicate who exactly expresses gratitude after the appeal. The initiator can be both the management of the enterprise and a structural unit. For example:

    • "LLC (name) thanks...".
    • "Management of the company (name)...".
    • “Accounting of the company (name...”, etc.

    In this case, it should be taken into account that on behalf of the enterprise they usually thank another organization as a whole for providing any opportunity, supplying a product or providing a service. If the document is sent to the team or an employee of your own company, then you need to state the essence on behalf of the management:

    • "We sincerely thank..."
    • "We are grateful..."
    • “On behalf of the entire enterprise I would like to express my gratitude...”

    The following phrase will look very solemn and unconventional:

    “As the director of the company, I would like to express my gratitude with all my heart...”

    This option is used in exceptional cases. For example, if you should note a contribution that was of great importance to the enterprise.

    Destination

    You can thank one person, a team, a department, or an enterprise. Individual appreciation sets an employee apart from the entire staff. This is how management notes his professionalism, skills, abilities, and achievements for the benefit of the organization:

    • "Thank you…".
    • “On behalf of the entire company I would like to express my gratitude to you...”

    If the letter is addressed to the manager with gratitude to the entire enterprise for services provided, goods supplied, and so on, then the content needs to clarify to whom exactly it is expressed:

    • “Company (name) expresses gratitude to your organization...”
    • “We sincerely want to thank the team of your company...”

    If a manager addresses the team of his company, it would not be superfluous to list the employees:

    “Dear colleagues! I, as a director, am sincerely grateful to the team of the accounting department of our enterprise, namely...”

    If there are many employees in a structural unit, then it is not worth listing their names. Here it is better to contact the head of the department:

    "Dear colleagues! I, as a director, express my deep gratitude to the accounting department under the leadership of...".

    What are they expressing gratitude for?

    Always thank you for something. The message should not express gratitude “for everything.” In this case there is nothing specific; it will be somewhat unclear to the addressee. A person should know what exactly he is grateful for. You can be grateful for various things. For example, if an appeal is sent to an employee, then one can note his professionalism, vigilance, and perseverance shown in some situations:

    “We express our gratitude for your creative work, dedication to the company for 20 years, loyalty in your work, and we also want to note your high professionalism, dedication, and leadership qualities, which contributed to the achievement of significant successes and allowed the company to take a leading position in the market among its competitors.”

    Business partners can be expressed gratitude for timely support, provision of equipment, services, and so on:

    "OJSC (name) sincerely thanks LLC (name) for the opportunity to participate in the exhibition dedicated to...”.

    Finally

    It would not be superfluous to detail in the letter what specifically turned out well. It is this moment that gives individuality to the entire appeal. You should also remember that a thank you letter conveys positivity. Therefore, it is advisable to look into the future when addressing:

    "We wish your enterprise prosperity."

    Before the traditional conclusion, one should also express hope for continued cooperation. At the end of the address they usually write: “With respect (position, full name).”

    This guide will be a logical continuation of our popular article.

    Judging by Yandex Metrica data, the topic is in demand today. The search phrase “how to write a thank you letter” is in fourth place among all queries leading to the Studio website. Why is this happening?

    Most likely, this is due to the economic crisis that the business is facing. Direct frontal advertising is not affordable for many people these days. Instead, guerrilla marketing techniques are used, combined with deep work to retain customers and stimulate repeat sales.

    A thank you letter is an excellent tool that, in skillful hands, builds strong and loyal relationships with the target audience.

    What we will talk about: we will analyze typical and atypical examples of thank you letters, analyze common mistakes and learn how to use Thank You Letters not only to increase loyalty, but also for repeat sales.

    Boring thanks

    After scrolling through sample thank you letters on Google, we were frankly bored at first. But after boredom came interest, we felt like Columbus, who unexpectedly discovered America.

    The point is, while 99% of companies in Ukraine and Russia compete in creating boring thank you letters, you can outdo them all at once and stand out with the help of a noticeable, warm and selling Thank You Letter.

    Let's go in order.

    Among the samples of letters of gratitude that are freely available, we found two types of documents: a letter in the form of a formal letter with graphic frames and dry text on A4 paper with a seal and details. Both of these types suffer from the same mistakes. Although, the word “error” is probably inappropriate here. Let's call them roughnesses:

    • The title is “Letter of Thanks.” We have talked more than once about the need to move away from this pattern. The reason was argued using an example. What should I use instead of this phrase? For example, a warm “Thank you” or a friendly “Dear Pyotr Sergeevich.”
    • Dear _______ . The gap, which is then filled in by hand, indicates the widespread nature of this gratitude. And this is not the same coat. And the word “respected” is quite boring. That's right, it's acceptable and commonly used. But we want to reach our addressee, and not become one of...
    • “We hope for further cooperation” - this phrase was found in half of all Thank You Letters that we had the opportunity to analyze. The purpose of a thank you letter is to thank, not to hint at your desire to continue working. An invitation to “further cooperation” can be much more effective. We'll show you exactly how.
    • “Provide”, “for rendered”, “allow”, “personal contribution”, “fruitful”, “express” - the impression is that all the letters of gratitude in the CIS are written by the same person. Run away from this bureaucracy. Be real.

    The result is: most Thank You Letters look the same as examples of proposals for cooperation, that is, official, formulaic, boring. They have no emotion or humanity. Although real gratitude should contain all these qualities. We invite you to get away from the dullness and Soviet solemnity.

    Letters of gratitude: analysis of six samples

    In this part of the article, we will analyze several versions of the Thank You Letter and pay attention to what can be improved. At the end, we will provide you with the most optimal, in our opinion, sample that can serve as a standard.

    Sample No. 1

    Let's start with this letter. What strains the eye here:

    • title,
    • clericalism,
    • “We + Our” style,
    • hope for cooperation,
    • lack of details, names.

    On the one hand, they thank you, and on the other, they sincerely rejoice at their achievements. This document can safely be called: “Self-praising letter.”

    Sample No. 2

    Here is an example of a typical thank you letter, in which the line “development of an interactive multi-media presentation” can be replaced, say, with “design of a residential building” or “design of office furniture.”

    What we're getting at: the letter lacks specifics. Those special facts that can be emphasized in the work of the studio. This isn't a huge mistake, but not doing so will help your Thank You Letter feel more personal and valuable. As in the following example.

    Sample No. 3

    It is clear that the letter was written from heart to heart, without boring templates. This text is pleasant to read. He is personal, humane, but at the same time confident. There is no ingratiation in him.

    I’m also pleased with the branded design and the absence of frames a la a school letter in geometry.

    Sample No. 4

    We are getting closer and closer to our favorite. We admit that searching for the samples below took some time. It was difficult to find pearls in the dump of frame-ceremonial blanks.

    The design of this letter may not be perfect. But it clearly shows the desire to emphasize the importance of the addressee and add humanity to the document. Pay attention to the non-standard heading, to the handwritten (even computer) font, to the sincere wishes of success and prosperity.

    It is clear that Alla Nikolaevna is truly grateful to Pavel Vladimirovich, does not require him to continue cooperation, but simply wishes him happiness.

    Sample No. 5

    For original and humane letters of gratitude I had to go to the “burzhunet”. Look at Western Thank You Letters, you will immediately feel the difference: our dull, formulaic sovietness is not there. Business owners are trying to stand out and sincerely express gratitude to their partners (clients, contractors, performers).

    Take a look at this sample. He is human and alive. And in addition to sincere gratitude, it contains a proposal for further cooperation. Without any “we hope... let me express...”.

    « Dear Monty! Thank you so much for everything! I really appreciate everything you did to help me at the last minute. Please forward the files when you have the opportunity. I will try to complete this project by October. And will definitely need your services again! Good luck! Mia."

    Sample No. 6

    This is our favorite at the moment. The original format is in the form of a card on thick cardboard, human text, handwritten and a call for further cooperation.

    Pay attention to the design of the card - apparently, it was specially created for such letters. It shows the sender's email address and the name of his company. Why don't you prepare a series of such postcards? On one side there is a nice drawing or photograph related to the business, on the other there is space for handwritten text.

    The card does not evoke a feeling of artificial officialdom. She is real, alive, like a postcard from her best friend.

    Translation: " Dear Mr. Kinkard. I am writing to thank you for your excellent work. It was great working with you! I look forward to seeing you soon. Thanks for the great job. Best wishes, Mr Daveberts».

    Finally...

    To sum up the analysis, let's identify the qualities that will help your thank you letter become truly thank you.

    • Living language;
    • Caring for the person, not the interests of the business;
    • Personality;
    • Exclusivity (no templates);
    • Unique design (no frames);
    • Description of project details;
    • Invitation to further cooperation.

    Don’t forget that a thank you letter can be accompanied by:

    • business proposal;
    • a gift (personal discount, bonus);
    • an invitation (to a meeting, on a social network, to an event).

    Stand out, be real and alive! And your Thank You Letters will definitely bring additional profit.

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