In Great Britain and Ireland, pubs were originally places where various alcoholic drinks were sold. Over time, this word became increasingly associated with a beer establishment. Needless to say that in the CIS countries the volumes of beer consumption are more than high? Beer is the favorite drink of many. And of course, live, keg beer is much more valued than bottled beer. This is exactly what is offered in high-quality, good beer establishments.

Many entrepreneurs have already appreciated own experience, how profitable and effective opening a beer bar can be, and plunged headlong into this business. Try it too.

Beer bar business plan

How to open a beer bar from scratch

Demand

Why are beer bars so popular? This is a question many entrepreneurs ask when they think about... And it’s not just the drink itself, which, of course, plays a big role. A bar that serves low-quality, stale or tasteless beer will not be in demand and popular among customers. But this is only one side of the business.

For many, beer bars are not only a place where you can enjoy your favorite alcoholic drink, but also a place for pleasant meetings with friends. A beer bar that is organized in an awkward and uncomfortable way to spend time will not be popular. And every entrepreneur must take this into account when building their business.

Competition

In every major city, pubs or beer bars can be found, if not at every step, but certainly every ten steps :). These establishments have become especially popular over the past five years. One of the main laws of business says: do not open your establishment where establishments in the same narrow field are already open and successfully operating. This is absolutely true.

But have you ever wondered why many of the new pubs that open close to the old ones are still very busy every night? It's all about the concept, its "zest". Bars (by the way, not just pubs) are those establishments that win the love of guests, first of all, with their atmosphere. And if you can create a unique, comfortable atmosphere in your establishment, but no competitors will stand in your way.

Choosing a location

In our articles, we have repeatedly advised you to open public establishments in the city center or very close to it. In terms of location, the beer bar is an almost universal establishment. You can open it both in the city center and in residential areas, on the outskirts.

In residential areas there is often a lack of establishments where you can sit and chat with friends over a glass of drink. If you find just such an area, then quickly open your pub there before someone else does it. The only condition is that the area must be densely populated, populated mainly by people under 40 years of age.

A location near train stations could also be an excellent option. How often before going on a trip or business trip We are looking for a place where you can quickly have a snack on the road and say goodbye to your loved ones! A bar with a cozy, calm atmosphere will come in handy. Moreover, among your potential clients transit passengers are also added.

And of course, the city center. The most advantageous, but also the most competitive place. Choose a location closer to shopping and entertainment complexes, business and office centers. People walking around the city or coming home from work may want to relax in your bar.

So, we’ve sorted out the location, now you need to choose the premises where the beer bar will be located. The optimal room size is about 180 square meters. The premises may be located on the ground floor of a residential building or another non-residential building. In the first case, you will need to transfer the area from residential to non-residential, otherwise you will not be allowed to legally start an activity there. It will be necessary to spend a significant amount of money on repairs, all necessary communications, and possibly redevelopment of the area. The fire department and the sanitary-epidemiological station will have to check the premises for compliance with all requirements and issue you permission to operate it as an establishment Catering.

If you found suitable premises, but it is a basement, we advise you to think a thousand times before opening a beer bar in it. It is legally permissible to open such an establishment in a basement, but how can this affect the loyalty of your customers? Yes, there are quite a lot of good and even fashionable establishments in basements, but remember that many people may have a stereotype that the basement is dirty, ugly, and in general rats live there. Nowadays, more and more people are losing respect for cafes and bars located in basements. If you want to create a presentable, good pub, then place it “above” the ground, not “below”.

Concept

You need your own "trick". Otherwise, you will be hopelessly lost among other pubs, of which there are most likely a large number in your city. First you need to choose a name. It should be short, succinct and memorable. Often the names of such establishments use the theme of men's hobbies, the names of cities (mostly German or British), and the beer theme itself.

The interior and uniform of employees should also not be out of line general concept. You definitely won’t go wrong if you perfectly implement interior design in the style of a famous movie or some historical period. In the CIS countries, many beer bars are designed in the style of traditional English and Irish pubs. Such a concept can be both a winner (if there are no establishments of this style in your city and you implement it at the highest level) or an absolute loser (if your establishment becomes the tenth English pub in your city). And winning the love of customers only with delicious beer, without supporting the concept, will be much more difficult.

Create your own too unique logo, which will decorate all the dishes in the establishment, employee uniforms, menus, etc. Yes, everyone does it. But they do it right. This will reinforce the integrity of your brand in the minds of your customers.

Range

You can purchase beer or brew it yourself. Of course, the second option is preferable and will make your bar more solid. But even with beer own production no one will forbid you to buy bottled beer. People will buy it too, because everyone has their own tastes. In addition to beer, you can also include other alcoholic drinks. For example, signature cocktails from the bartender and several popular cocktails such as Pina Colada, White Russian, Daiquiri, and Margarita. If your pub has a British theme, then it cannot do without Irish whiskey and Irish coffee. But the main emphasis should, of course, be on beer: there should be much more types of it than other drinks on the menu. Beer is the main character of your bar, and other drinks are just extras.

In addition to the beer itself, you need to include various snacks in the menu. Typical snacks for beer: fish, chicken wings and legs, snacks, chips, salted nuts, cheese sticks in batter, smoked meat, hunting sausages. If you have the desire and opportunity to organize a full-fledged kitchen in the establishment, then you can also add soups, salads, and side dishes to the menu. However, you shouldn’t make a large list of such dishes; after all, you don’t have a restaurant, but a bar.

Equipment

To operate a beer bar you will need:

• mini brewery;
• coolers;
• beer counters;
• columns;
• cylinders;
• kegs;
• dishes;
• kitchen utensils and devices (depending on the dishes on the menu);
• refrigerators;
• bar counter and bar equipment (shakers, coffee makers);
• furniture for the hall and interior items;
• cash register equipment;
• if desired, equipment in the room (karaoke, plasma TVs).

The mini-brewery itself can be purchased either as a ready-made kit or as individual devices included in it. Among them: malt grinder, electric steam generator, filter, hydrocyclone device, wort brewer, water heating device, pump, yeast vats, fermentation tanks, etc. If you are well versed in such equipment, you can purchase them separately, based on your financial capabilities and the desired capacity of the brewery. If not, then buy the entire “set” that the manufacturer offers you at once.

Staff

As in any catering establishment, in a beer bar the staff will play a huge role. Namely, his professionalism and competence. The client’s overall impression of visiting the establishment will be based, among other things, on how he was received and served by the staff. Restaurants usually have a large staff that needs to be constantly monitored. Not everyone can handle this, especially beginners. A bar does not require a large staff, which makes personnel management much easier for the manager.

For a beer bar you will need the following people:

• administrator;
• bartender(s);
• waiter(s);
• cook(s);
• cleaners/dishwashers;
• brewer (if you have your own mini-brewery).

You can do your accounting yourself, or outsource it if you doubt your accounting abilities. If the bar is small, then you may need two waiters (one for each shift), two bartenders (also one for each shift), two cooks (you figured it out). One administrator may be enough. Firstly, if you yourself sometimes appear in the establishment, then the staff will always have a “chief”. Secondly, in the absence of the administrator (for example, if he works only until 20.00), you can appoint a shift supervisor among the rest of the employees.

You can reduce your staff by hiring cleaners. Often the responsibilities for cleaning the kitchen are transferred to the cooks, and for cleaning the hall - to the waiters. And the point here is not about saving money - you will pay for cleaning either to the cleaners or to the cooks - but to the fact that employees themselves are often not averse to earning extra money.

Brew delicious beer and good luck in the beer business!

Not all of us are aware of how to organize such a business. Therefore, in this article you can familiarize yourself with step by step guide for opening a beer bar - from initial steps to increasing the competitiveness of the establishment.

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Where to begin?

Registration nuances

This business must be registered with the relevant government agencies, and registered with the fire and sanitary services.

It is worth noting that beer is a low-alcohol drink, so it is not currently subject to licensing. It follows from this that the process of registering a beer bar is simpler than, for example, another drinking establishment selling alcohol.

Your work point of sale can only be started if the following list of documents is available:

• certificates, which would confirm that your beer bar has passed state registration in the form of an individual entrepreneur or LLC;
• lease (purchase) agreement for premises where your business will be implemented;
• permits obtained from the authorities of Rospotrebnadzor and the Sanitary and Epidemiological Service. Food will be prepared in your establishment, so this process must be carried out in accordance with current standards, and each employee must have a medical record;
• permits issued by the fire department. You can receive it only if your premises fully complies with fire safety standards;
• menu, which received approval from Rospotrebnadzor;
• programs production control;
• agreement with dry cleaning, waste removal, etc.;
• internal documentation.

Selecting a location

You don’t have to be a brilliant manager to understand a simple truth - a beer bar will make a profit in a crowded place.

Therefore, the list of places where opening a beer bar will be most successful is as follows:

1. Sleeping areas and outskirts of the city. Do not think that a beer establishment must be located in the city center. This is not true. Firstly, everything in the center is already packed. And secondly, people don’t always want to go somewhere to drink good beer; after a long working day, they will give preference to your establishment, which will be located near their home, than to any beer bar in the center (provided that you will have the same delicious beer).
2. Industrial areas. Again, everything is based on people's psychology. The working class, after a hard day at work, is not averse to drinking a glass of beer immediately after leaving work. This craving for a foamy drink is especially observed on hot summer days. Therefore, we can say with 100% confidence that a beer bar near any large industrial facility will be popular.
3. Bus and train stations, marinas, etc. People come to such places to meet someone, or to go somewhere. What else can brighten up a painful wait for a bus (train, ferry) if not a glass of cold, delicious beer? It is also here that people can celebrate their meetings or, conversely, say goodbye before a long separation.

Room selection and interior design

Having decided on a good place to open a beer bar, you need to choose the most suitable room for this. This should be a fairly spacious, bright room. Visitors should feel free and not squeezed in a beer bar, so it is also recommended to use a room with high ceilings.

In addition, the premises must be equipped with a sewerage system. After all, there won’t be a lot of beer, and visitors will need to put it somewhere, so the future establishment cannot manage without a toilet. If the selected premises are not connected to a sewerage system, this results in additional costs.

As for the interior of the future establishment, there are two options: either do everything in a classic style (minimalism and simplicity of furniture, standard design) or turn to fantasy. In the first case, you will not be able to surprise anyone, and your establishment will be no different from many others.

With a competent approach to choosing an extraordinary interior, your establishment will receive its own “zest” and will be remembered by visitors. This means that they will come to you more than once.

But here, too, problems arise, because making the interior truly different from other similar establishments is quite a difficult task. In this case, you can only resort to your own imagination (however, you must try not to overdo it) or use the services professional designer(again, additional financial investments).

It is also worth taking care of additional accessories, which can be used:

• TV for broadcasting matches (during serious games the establishment will be sold out and, accordingly, excess profits);
• billiard table (a significant increase in the area of ​​the establishment will be required);
• karaoke.

The introduction of any of these accessories will result in additional costs, but they will be more than paid for by new visitors.

The correct name is the key to the success of the establishment

No less importance should be given to choosing the name of your future establishment. It must be original and easy to remember so that people can talk about it.

Much in choosing a name also depends on what kind of interior you decide to use for your beer bar. For example, if it is stylized as some American bar from the Wild West, then the name should be appropriate, but always original.

Personnel selection

Politeness, friendliness, good service, as well as a neat appearance of the staff are the guarantee that the visitor will not come to your bar for the last time. When hiring waiters, you should definitely test them for stress resistance, because quite often they will have to deal with not entirely sober, possibly dissatisfied customers.

In order to protect the establishment and its employees from too rowdy visitors, you can hire several security guards who would maintain order in the beer bar.

The choice of the future administrator of the institution should be taken most seriously and carefully. The coherence of the work of the entire team of your establishment depends on him, so he must be responsible, sociable and capable of making instant decisions.

A complete list of personnel for your future establishment includes:

• administrator;
• accountant;
• two bartenders;
• cooks;
• waiters (at least four people);
• cleaners;
• security guards (two for shift work).

Assortment of beer and snacks

In order to attract the maximum number of visitors, it is necessary to present the widest possible range of beer products. No one is saying that you should stock every beer in the world, but visitors should have the freedom to choose.

You should take into account the preferences of your future clientele. Draft beer Nowadays you won’t surprise anyone, so in addition to it there should also be bottled (canned) beer. It is also necessary to take care of those who do not drink alcohol by supplementing the menu with non-alcoholic beer, as well as coffee, tea, juices, etc.

Be sure to have several varieties of light, semi-dark, dark and unfiltered beer on hand. Such diversity will allow you to attract a wide variety of audiences to the beer bar, with equally varied tastes.

A well-designed snack menu will not only increase the flow of visitors, but also significantly increase the establishment’s profit, since the snacks themselves are often more expensive than beer.

The menu should include:

• chips, nuts, crackers;
• various types of fish (dried, dried, smoked);
• beer sets, including various meat and cheese products;
• cold and hot snacks.

Remember, a wide selection has always attracted people, so you need to take advantage of it by providing it to the customers of your establishment.

Purchasing equipment and concluding contracts with suppliers

The smooth operation of the kitchen requires the use of only modern equipment, which will need to be purchased during the process of opening a beer bar.

The list of necessary equipment for selling beer includes:

• coolers (depending on the number of types of beer);
• gas cylinders;
• dispensing columns;
• beer flow meters;
• kegs;
• electric stove;
• cash register equipment;
• refrigerators;
• electric stove

It is also necessary to agree in advance with the suppliers who will deliver the products to you.

Initial costs

Before opening a beer bar, you should calculate all the costs required to open this establishment.

They include (numbers are approximate and may vary depending on the specific situation):

• rent of premises (at least 50–80 thousand rubles per month);
• its repair and bringing it into compliance with all requirements - about 100 thousand rubles (room about 100 sq. m.);
• high-quality equipment listed above (about 400 thousand rubles);
• furniture, lighting (at least 300 thousand rubles);
• dishes, appropriate accessories, and cleaning products (50 thousand rubles).

You will also have to pay about 2 thousand rubles for registration legal documents, and about 40 thousand more for a license to sell beer, which is valid for 5 years.

You will have to spend another about 350 thousand rubles to purchase the first batch of products, and about 100 thousand rubles for carrying out advertising campaign, which will speed up the process of getting new customers for the establishment.

Therefore, to open a beer bar you will need an amount of 1.4 million rubles.

• taxes – 1.4 thousand rubles;
• rent – ​​80 thousand rubles;
• utilities – 10 thousand rubles;
• products - about 150 thousand rubles;
• advertising – 10 thousand rubles;
• salary - from 150 to 250 thousand rubles (it all depends on the city and your generosity);
• other expenses - about 10 thousand rubles.

In total, every month you will have to spend about 400–500 thousand rubles more on current costs.

Profit calculation

Calculating profits is even more complex than calculating estimated costs. After all, it is difficult to calculate how many people will go to your establishment (much depends on the city’s population and other factors).

If we take average figures, then the average daily revenue of such an establishment should be about 20 thousand rubles (with a 100% markup). This means that the average monthly net profit will be about 150 thousand rubles (600 thousand minus 450 thousand expenses).

This means that the establishment will pay for itself in 9.3 months (the initial costs were about 1.4 million rubles). And after that it will work exclusively to the advantage of its owner.

Advantages and disadvantages

Advantages:

• small business;
• high net profit;
• relatively low initial costs.

There is only one drawback - competition. Any city is full of such establishments, and this is a minus for you. However, a well-chosen interior and other solutions that will make your establishment memorable and interesting can help you overcome this competition.

conclusions

Opening a beer bar from scratch is quite a difficult task, but the high return on investment of this business along with the growing popularity of beer will be a huge plus.

Finally, some tips:

1. Try to keep all products on the menu in stock at all times. The lack of availability of certain beers or snacks may cause the loss of some visitors, so you should constantly maintain contact with suppliers;
2. Hold any competitions with prizes (even consolation ones). This will not only increase the competitiveness of your establishment, but will also leave a positive impression on your regular customers;
3. Don't skimp on additional accessories this will also increase the profit of your establishment;
4. Constantly research the activities of competitors, look at what you don't like about them and try to avoid it in your establishment.

People always want entertainment; relaxing in a cafe or bar is the most common leisure option. That is why the question is relevant: how to open a beer bar. Remember that the number of such places is increasing every day, which means the bar must stand out from its competitors.

Documentation

The beer business in general is problematic, since it is necessary to collect a lot of permits and sanitary and epidemiological documentation.

Beer business: what documents are needed:

• Conclusion of the SEZ from Rospotrebnadzor;
• Permission to place;
• Production control program for beer sales point;
• Agreements for deratization, disinfestation and disinfection;
• The menu, which must be agreed upon with the Rospotrebnadzor authorities;
• Regulations;
• Garbage removal agreement;
• Agreement for dry cleaning and laundry services for washing work clothes for employees;
• Contract for maintenance of ventilation and air conditioning systems;
• Internal documents for opening an establishment.

Range

To have an explicit competitive advantage, it is recommended to sell only tasty, fresh and high-quality beer. Gone are the days when a good selection could only be provided by bottled and canned beer. Nowadays, unfiltered, unpasteurized freshly brewed beer is considered high quality. It follows from this that the answer to the question: where to start a beer business will sound like this: organizing a mini-brewery. To do this, you need to purchase the appropriate equipment and hire a person who understands brewing. If it is not possible to organize a brewery, you should enter into agreements with factories that produce live beer.

Location

In terms of location, it is most advantageous to locate bars in the city center, where there are offices and vacationers, and in the evenings workers disperse who want to sit with friends over a glass of beer.

Since the cost of rent in the center is significant, you can also consider residential areas. Here clients are less solvent, but also less picky.

Financial questions

How much does it cost to open a beer bar? To open a bar in large cities you will need at least 400 thousand dollars, while in small cities you can invest up to 150 thousand dollars.

In the capital, the monthly rent of a premises with an area of ​​300 m2 will cost 15 thousand dollars.

You can save money on interior design. Most pubs have a country style, with vintage photos and pictures hanging on bare walls. The costs here will mainly be for the purchase of wooden furniture: one table and 4 chairs will cost about 1 thousand dollars. In this case, you need at least 20 such tables. A bar counter is required. It costs at least 3 thousand dollars.

Since many customers like to watch sporting events in the bar, it is good to buy a large plasma TV. Even with such investments, beer pubs pay for themselves in 2-3 years.

How much income does the beer business have? Even in the worst scenario, you can count on a profit of 40 thousand rubles per month, although this figure is often several times higher.

Kitchen

Since people come to a beer bar to drink beer, you should take care of the beer list. It is advisable to have up to 10 varieties: unfiltered, light, dark, etc.

To satisfy your hunger, it is necessary to provide first and second courses, a variety of beer snacks: crackers, chips, nuts, cheese, crabs, shrimp, dried squid, crayfish, etc.

• Description of products and services
• Production plan
• Suppliers and staff
• Marketing plan
• Financial plan
• Activity code
  • • • Similar business ideas:

Sample business plan for a beer bar with 36 seats.

Target of this business plan - to prove the feasibility of opening a beer bar in our city. It is worth noting that we do not have enough establishments of this type. There are many restaurants and cafes, but there are only a few real beer bars created in a special style and spirit. We want to create an establishment where you can not just “get drunk”, but where you can have a pleasant time in the company of friends and acquaintances over a glass of delicious beer.

How much money do you need to open a beer bar?

According to preliminary calculations, to open a business you will need to invest about 1,980,000 rubles:

• Repair and design of the premises - 400,000 rubles.
• Kitchen equipment - RUB 300,000.
• Furniture and interior elements - RUB 350,000.
• Video and sound equipment - RUB 200,000.
• Purchase of food and drinks - 80,000 rubles.
• Alcohol license - 100,000 rubles.
• Advertising budget - 100,000 rubles.
• Registration of LLC and other org. expenses - 150,000 rub.
• Reserve fund - 300,000 rubles.

Description of products and services

The concept of our establishment will combine something between a beer bar and a restaurant. On the one hand, the establishment will be small, with 36 seats. On the other hand, unlike classic bars, the menu of the establishment will be quite wide. The main product of our bar is beer. It will be presented in dozens of varieties, both in bottles and on tap (barrel). The assortment will include light and dark beer, unfiltered, dark filtered and strong varieties (more than 7.5 alc.). The drink will be served to guests in 0.5 and 1 liter mugs. The price range will be from 180 to 600 rubles. per liter of foamy drink. The markup is planned to be set at 150%. In addition to beer, the restaurant’s menu will offer:

• Soft drinks
• Snacks
• Burgers
• Salads
• Grill
• Noodles
• Side dishes
• Dessert
• Sauces
• Sausages

A plasma screen will allow you to watch video broadcasts of high-profile sporting events, which will attract an additional audience of customers. According to preliminary calculations, average bill establishments will be about 500 rubles. After promoting the bar (3-6 months), the approximate attendance on weekends will be 65 people, on weekdays 25 people. Thus, you can count on monthly revenue of 535,000 rubles.

Production plan

To accommodate the beer bar, it is planned to rent a room of 95 square meters. m. The premises are located in the central part of the city with convenient access roads. There is a city park nearby, so the place is considered quite walkable. The rent will be 50,000 rubles. per month. High price rental is conditional on the good condition of the property. No repairs are actually required; all necessary communications are available (water, gas, electricity, ventilation and sewerage).

What equipment to choose for a bar

The lion's share of financial investments will be associated with the purchase of furniture and kitchen equipment. The following will be purchased: a bar counter, tables and chairs, multimedia equipment, sound equipment, decorative elements, kitchen equipment (mixers, blenders, coffee machine, dishes, etc.), CCTV camera. The interior design of the bar will be made in light brown tones, in a single direction, so that every detail fits together. It is planned to order the interior design from a specialized organization.

Suppliers and staff

Special attention will be paid to finding suppliers of beer and products. Fortunately, in our city and in the surrounding regions there are more than a dozen mini-breweries, ready to supply us with fresh beer almost daily. The beer bar staff will include the following workers:

• Cook (2 people), wage- 18,000 rub.
• Assistant cook (2 people), salary - 15,000 rubles.
• Bartender (2 people), salary - 18,000 rubles.
• Cleaner/handyman (2 people), salary - 12,000 rubles.

The total number of bar staff according to the plan will be 8 people. The wage fund will be equal to 126,000 rubles. per month.

Which tax system to choose for a beer bar

The organizational form of our institution will be a society with limited liability. Registration legal entity necessary to obtain a license to sell strong alcoholic beverages in our bar ( individual entrepreneurs no license provided). Total costs to obtain a license from the Ministry of Economy will amount to about 100 thousand rubles. It is planned to use UTII as a taxation system - a single tax on imputed income.

Marketing plan

The main audience of our clients are accomplished people aged 25 to 40 years. These are people with average and upper-average incomes. It is planned to develop an audience of regular visitors in the following ways:

• Carrying out promotions in the first days after the opening of the bar. For example, make prices 50% lower, give a second glass of beer for free, etc.
• Distribute leaflets and post announcements about the opening of an establishment within a 500m radius.
• Place a bright sign above the entrance to the establishment, attracting the attention of passers-by.
• Order outdoor advertising at an advertising agency.
• Print magnets with the image of our bar and place them on the bar tables. Each visitor will take the magnet with him and, most likely, hang it on the refrigerator.

Financial plan

• Rent of premises - 50,000 rubles.
• Salary - 126,000 rubles.
• Contributions to the Pension Fund and Social Insurance Fund - 37,800 rubles.
• Utility costs - 20,000 rubles.
• Accounting (outsourcing) - 7,000 rubles.
• Tax (UTII) - 11,000 rubles.
• Other expenses - 15,000 rubles.

Total - 266,800 rubles.

How much can you earn selling beer?

The establishment's revenue will be 535,000 rubles. per month, and the cost is 436,800 rubles. Net monthly profit will thus be equal to 98,200 rubles. The profitability of a beer bar is 22%. The return on investment in a business can occur within 20 months of the establishment’s operation.

This is a full-fledged finished project, which you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Main stages of business organization

After a detailed study of the market situation and determining the real prospects for the development of the beer business, you can begin to address the following issues:

• Preparation of a preliminary business plan.
• LLC registration and paperwork for the legal operation of a beer bar (including a license and permission from local authorities).
• Formation of staff, search for premises.
• Purchasing furniture and equipment.
• Concluding agreements with suppliers, security companies, etc.

In addition to the listed stages of organizing this area commercial activities, great importance has a list of drinks and food products that will be sold in the beer bar. Not only the popularity of the establishment among potential clients depends on this, but also the profit margin of the bar owners.

What documents need to be completed to operate a beer bar?

Except standard papers LLC, confirming the fact of registration and payment of taxes, for the legal operation of a beer bar it is necessary:

• Buy cash machine, register it with the tax office and sign a service agreement.
• Obtain permission from local authorities to retail trade.
• Sign a lease agreement with the owner of the premises.
• Conclude employment contracts with bar staff.
• Obtain permits from the SES and the fire inspectorate (they are proof of compliance with sanitary and hygienic standards and fire safety rules).
• Check the availability of health certificates for employees of the establishment.
• Sign contracts with a security company and a company that removes garbage and household waste.

But the most difficult and time-consuming issue that needs to be resolved even before opening a beer bar is obtaining a license for the retail sale of alcohol. According to all financial calculations, running this business, selling only low-alcohol products, is an absolutely irrational activity. The license should pay for itself in the first month of the bar’s operation, despite its rather high cost (from 65 thousand rubles/year).

Activity code

A beer bar, according to the all-Russian classifier, belongs to an activity with OKVED 55.30 (operation of cafes and restaurants).

Not always for a long time and many times realized business ideas are definitely uninteresting and irrelevant. Some of them have been tested for centuries and have not lost their modernity, although their format and focus have remained virtually unchanged over the centuries. All of the above is true for democratic recreational establishments - beer bars. Owning your own business in this direction is profitable, pays off and interesting to the public.

Beer bar franchise

We can start own business yourself or buy a franchise. There are many formats of beer bars, and a novice entrepreneur can take advantage of the sign and reputation of a well-known network of recognized brewers, for example, the Czech Pilsner beer hall. Using her example, we can consider the starting conditions that networks offer to franchisees:

• access to the beer concept and technologies for organizing and running a business;
• supply of drinks on preferential terms;
• purchase of bar equipment and all the essentials for a bar
• providing assistance at all stages.

The sale of a franchise is carried out in several stages: the first payment is about 1.5 million rubles, the amount of the franchisee’s own investments in business development is approximately the same amount, plus a regular royalty in the amount of 5% of the beer bar’s revenue. According to entrepreneurs’ calculations, a franchise from well-known beer chains pays for itself in a period of 3 years, provided there is stable demand for the product.

If you operate outside of a franchise, you can bypass the formalities of the organizational stage by purchasing ready business those who create turnkey companies. In this case, the savings will be at least half of the amount of franchising business costs, but you will have to gain a reputation and name yourself. On the other hand, this will allow you to make your own business unique, in accordance with your ideas and ideas about a successful beer bar.

What kind of business can you open in rural areas?

First of all, it is necessary to take into account several important points at the opening stage:

1. Correct point location. Some entrepreneurs make the common mistake of opening a beer bar in the city center. This can lead to the problem of lack of customers, because in the central parts of megalopolises there are many other entertainment services, as well as catering establishments. It is much more interesting to cover those areas settlement, where club and entertainment recreation is minimally represented: working outskirts, residential and industrial areas, train stations, ports. Here a beer bar would be more appropriate, and potential consumers There is much more of a foamy drink in a non-binding setting.
2. The situation itself. It shouldn’t be pompous, but stylizing the interior wouldn’t hurt: like an old pub, a port tavern, a pub, etc.
3. Intriguing advertisement. It is advisable to start with a spectacular action. For example, hand out club cards to those who come on opening day. The card will entitle you to one free drink, for example, on Fridays, during the first six months of the beer bar’s operation.

When opening your own beer bar from scratch, it is important to provide for all safety requirements, the measures of which in such an establishment must be impeccable. You should find non-conflicting, but ideally assessing the situation, administrators and security guards who will politely and firmly extinguish all possible misunderstandings within the walls of the establishment. A pleasant, relaxed atmosphere, not overshadowed by “showdowns” is an important condition for the successful operation of a beer bar.

How much does it cost to open a bar?

If an entrepreneur decides to start his own business without a franchise, to organize a beer bar you need:

• rental of premises with appropriate repairs – from 200 thousand rubles;
• furniture and equipment - from 700 thousand rubles. Some equipment for beer halls - cooling systems, kitchen equipment, etc. can be rented with the right to buy (leasing). In this case, expenses can be reduced by 200-300 thousand rubles;
• purchase of drinks and food products that go with beer (chips, salted crackers, nuts, cheese balls, dried fish and seafood, etc.) - from 300 thousand rubles;
• advertising, signboard, communal apartment - from 50 thousand rubles;
• staff salaries – from 150 thousand rubles. In order to initially gain a good reputation and attract visitors, you should find an experienced, professional administrator who has worked in such establishments. An excellent bartender is the face of a pub. He is not just an employee, he is a friend and a psychologist, and also - main man, ensuring order and smooth running of business, calculating and warning the pub owner about all possible conflicts.

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