# Logo maker for you
We've brought together the most experienced designers, managers and engineers to create a logo generator so you can design your dream logo that will lead your brand to success.
# Help in building a brand
A brand is the face of your business. Explore all the branding tools offered to you. Check out the font generator that will let you try different fonts for your company name. The vector logo you receive will help you build your brand and gain popularity.
You no longer need to spend money on expensive designers. You can create a modern logo yourself!
# Inspiration and trust
Check out beautiful logos created for you and let your creativity take off! Check out our gallery of logo templates. It contains not only logo examples, but also a huge number of gorgeous modern settings that can be used in design to draw a unique logo.
Depending on your artistic talents, creating a logo might be something you can do even in your sleep, or it might even give you insomnia. If you are one of those who find it difficult to come up with and draw pictures, this article is for you. In this article, a specialist from Logaster will tell you how to create a logo step by step - from choosing an idea to choosing the format of the finished file. Your logo may not win any awards, but at least you will have a nice logo to display on your website or business card. So let's get started! Steps 1 through 4 are all about brainstorming your logo. Steps 5 to 7 will teach us how to create a logo design, including aspects such as choosing a shape, font, color. And in Step 8 we will learn how to create the final design as a finished file.
Logo creation statistics
Before we move on to tips on how to create a logo, we would like to provide statistics on the logos of the top brands. Here are a few key points that you might want to look into when developing.
Step 1. Finding ideas for your logo
Online logo galleries like Canva.com and LogoFury.com are great places to get inspiration from designers.
Look at the logos of other companies similar to yours. Ask yourself what you like and dislike about them. What works and what doesn't, but don't copy the design - just find what you like and follow that style in your own design. Your goal should be to come up with a logo design that tells you who you are, what you do, how you do it, and who you do it for.
Another way to come up with a logo idea is to make some sketches of the future logo. Write the name of your logo in different styles and fonts, draw different symbols, icons - in a word, everything related to your company and product / service. Perhaps one of these sketches will form the basis of your logo. 
Step 2. Think about your target audience
The logo is not created because it is necessary or fashionable. The logo should carry a specific function, the benefit of the company. Therefore, at the initial stage of creating a logo, you should clearly understand who your customers are, what they like, what qualities of your company they value. Finding out this is necessary to create a logo that will evoke the feelings and emotions that you need and thus create a positive brand for your company. To do this, you can ask yourself 11 questions that you need to answer before creating a logo.
Step 3. Adhere to the principles and rules of creating logos
To make a logo really effective, you need to follow certain rules. You can find out detailed information about the principles of creating a logo in the article, below we have selected the most important principles with a brief description.
The logo should be simple: Simple logo design makes it easy to recognize and allows the logo to be versatile and memorable.
The logo should be memorable: An effective logo design needs to be memorable and this is achieved through an original logo that will stand out from others.
The logo should be durable: A logo must stand the test of time - not lose its effectiveness under the influence of fashion or any other short-term phenomena, be “future proof” and effective in a few years. For example, well-known companies do not create a new logo, but only slightly improve it, making it more modern.
The logo should be universal: A quality logo always looks great in any environment and in any form.
Step 4. Draw some logo sketches
Sketching is a quick and easy way to transfer ideas from your head to paper. So after you've gathered all the ideas, take paper and pencil and draw some logo examples. If you don't know how to draw with a pencil, you can use graphics programs such as Illusrtator, Photoshop. If they are too difficult, use online logo designers. With their help, you can find the desired icon or font for the logo. 
Step 5. Choose a logo shape
The shape of the logo has psychological impact on people. With the help of certain forms, the desired feelings and emotions can be evoked. For example, a square symbolizes stability and constancy, a triangle of strength and knowledge. How to choose the right logo shape? Take a look at the picture from Logowiks below and choose the right one based on the characteristics of your business. 
Step 6. Decide on the logo color
When choosing a color for your logo, think about what color reflects your company's personality. For example, if your company is fun, creative, and vibrant, consider using yellow or orange hues in your logo. Use the infographic below to help you choose the logo color based on your business theme. Click on the picture to see it in a larger size.
Finally, think about what colors your competitors are using. This is important in order to stand out from their background. Sometimes, choosing a color that is the opposite of your main competitor can help customers differentiate you.
Also, don't forget to think about the functional impact of color on things like readability, eye strain, attention grabbing. To do this, follow the rules below:
1. Stick to 2 primary colors, and don't use more than 4. A small amount allows you to achieve the desired effect.
2. Select only 1 or 2 primary colors, and the rest should be subtle complementary colors.
3. Resist the temptation to add more colors - use more shades instead.
4. Provide enough white space to keep your eyes relaxed.
Useful services for color matching
Finding the right color is not easy. Fortunately, there are many online services that can help you choose the colors for your logo.
Kuler.adobe.com
The service from Adobe provides a large library of ready-made color schemes and also with the help of a special color wheel, you can choose colors that will match the desired color. A detailed video on how to work with Kuler.adobe.com
Сolorscheme.ru
This is a Russian-language service for color matching and generation of color schemes. The service works in the same way as Kuler.adobe.com, but the possibilities are slightly less. Detailed video how to work with Сolorscheme
Step 7. Choose a font for the logo
Font selection is an important aspect of logo design. The right typeface can highlight the value of your company, and the wrong typeface can make your logo unreadable and negate your efforts to create a positive company image. At the same time, among thousands of the most diverse and so attractive fonts, how do you find the one that is perfect for your logo? Click on the picture to see it in a larger size. 
Here are some simple tips to help you do this: Avoid popular fonts Yes, your Microsoft Office suite includes a selection of fonts. The problem is that everyone else has it too. Therefore, using a font from your OS library would be a bad idea. The rule is the same for popular public fonts. Be timeless If it seems like everyone is suddenly using certain style font (like the now ubiquitous Sketch Block), keep looking. Look for original fonts that will make your logo stand out. Remember, the typeface and logo in general must stand the test of time. Trends come and go, and what you really don't need is to invest a lot of your time and money in a design that will become outdated almost overnight.
Choose a readable font. The logo text should look great, and even more readable in small size. Check how the font will display in different sizes. Give Some Space The great jazz trumpet player Miles Davis once said that the notes you don't play are just as important as the ones you play. Therefore, when choosing a logo font, it is necessary to take into account the distance between characters (kerning). Too great a distance can make the logo "scattered" and incoherent, and too small can make it illegible.
Use the personality of the font. Your logo is the face of your brand. It sits at number 1 on your company's list of social touch points. So when choosing fonts, think about your brand personality and what you want your font to convey. Is it speed, strength, reliability, affordability or attention to detail? The style and personality of the typeface will go a long way towards creating a quality logo.
Useful sites for finding fonts
Among popular services to search for fonts, the following can be distinguished.
MyFonts.com
MyFonts is one of those places where you can find all free fonts at once. In addition, there are also paid unique fonts. 
Fonts-online.ru
Some fonts on the site are distributed free of charge, but you need to buy a license to use it for commercial purposes. 
Webfont.ru
Directory of free fonts (there are Cyrillic ones). There is a search and filter by font family. 
Also see our selection of 200 free fonts for logo design.
Step 8. Create the final design
After you've done a few sketches of the logo, you need to move on to creating it. You can do it in 3 ways: - create a logo yourself in a graphics program; - create a logo using an online logo generator; - use an online logo maker. 
Create a logo yourself
If you choose this method, you need to decide on a drawing program such as Adobe Illustrator and / or Adobe Photoshop. 
Adobe Illustrator is a vector drawing program. It is often used to draw illustrations, diagrams and logos. How to Create a Logo Using Adobe Illustrator:
Adobe Photoshop is the most popular photo and bitmap editing software. Its uses range from full-featured editing of large photographs to the creation of complex digital paintings and drawings. How to create a logo using Adobe Photoshop:
Create logos with an online logo generator
Online logo generators are a good option if you don't have the skills and knowledge to create logos on your own and don't have enough resources (time, money). We have collected several online services that will come in handy when creating logos. 
Logaster.ru
Russian-language online logo generator, with support for Cyrillic in logos. We have described the process of creating a logo using this service below. Let's just clarify that after creating a logo, you can download files in raster (PNG and JPEG) and vector formats (SVG and PDF). Also you can make business cards, envelopes, letterheads, favicon based on the created logo. 
Zillion Designs
It is a simple logo design tool. You can create your logo in just 3 steps, similar to Logaster. At Zillion Designs, you choose all the logo elements yourself - picture, color, font. After successfully creating your logo, you can download the file in EPS, JPEG and PNG formats. 
Hipster Logo Generator
An interesting service for creating a logo. This service is full of various tools and settings, so you can create a logo that looks exactly the way you want it. With Hipster Logo Generator, you can create simple but interesting logos. There are also disadvantages - you cannot edit the elements, besides the interface is in English. 
How to create a logo online
Let's create an example logo using the Logaster service. Go to the main page of the service and click “Create logo”. 
Enter your logo text and choose a theme. Click "Next". 
The service will offer dozens of logo options. Choose the one you like and click on it. 
If you need to make edits, for example, change the text, color, icon, font, etc., then click “Edit Logo”. 
Use the color matching infographic to choose the right font for your business. Use the tips for font selection in the same way. If you are happy with the logo, click “Save”. Download the logo for free (in small size) or for $ 9.99 in full size. 
Besides the logo, you can also create other products. For example, business card or form. 
Keep listening
After your logo is created, it is important to remain open to feedback. To do this, show the logo to a test group of people that match your client's profile. You can show them a few design options or just the one that you feel is the strongest option. Ask them if they like the logo, what emotions it evokes. If you are satisfied with the answers, congratulations! You've created a great logo. If not, you might need to refine your logo design. 
Choose the right file format for your logo
Your logo can be saved in two formats. One is known as vector and the other as raster. You need logo files in both one format and another. Vector format (PDF, CDR, EPS, SVG) is used for logo editing, as well as for scaling, printing. The bitmap format (PNG, JPEG) is used for browsing the Internet. For example, for placing your logo on a website, social networks, in an email signature. To work with a vector, they use such programs as Corel, Adobe Illustrator, Inkscape (free program), for a raster - Adobe Photoshop, Pint.Net and others. 
That's all! I hope our article was helpful. Do not forget to write what tips you have when creating a logo and share the link to the article on social networks.
Creating a unique logo is not an easy task. Often, as a result of a creative search and the realization of your ideas, you get in response to your work: "It reminds me of something."
Meaningful simplicity
Logo design, visual presentation of an object should always be simple. Look at some of the world's most famous brands - they use simple visual metaphors. Take a look at all the latest trends not only in graphic or visual design, but also in product design. Flat design. Simplicity. Minimalism.
The logo should be simple, metaphorical and meaningful.
He must tell the story of the object he represents to all interested parties.
But shouldn't a logo be unique?
In a sense, a logo must be unique. But the very possibility of creating an absolutely unique logo is questionable. At this time, you simply cannot be sure. Beyond the internal dynamics of capitalism, entrepreneurship is the new global norm. Everyone wants to make money on their own, to invent their own future. Start a business, create an online store, an application, a brand.
The number of websites around the world is approaching 2 billion. More than 100 million new businesses are created every year. And not to mention the number of apps hitting app stores every day. And almost everyone has a logo.
The sheer number of existing logos makes it impossible to find uniqueness. More often than not, your great idea has already been implemented.
So in the example, the Azuma logo from 1975 and Airbnb - from 2014.
Think of the huge number of designers and agencies working on similar projects for clients around the world. We all visit the same sites, read the same books, watch the same shows, have the same education. Naturally, the result of our work will be similar.
Imagine asking different bakers to make a bunch of cakes. You will get a huge variety of different flavors and colors. But in the end, it's just a bunch of similar sweets.
The easier the implementation, the more likely you will find a ton of similar solutions. Finding a balance between simplicity and uniqueness has become the most difficult decision in the brand identity design paradigm.
For example, logos from left to right: Beats, Bigfix, Oxford Dictionaries, Beweging, Stadt Bruhl.
Remember, similar logos aren't always a bad thing. You should consider aspects such as the degree of similarity, the industries in which both companies operate, whether they are competitors or not. Most importantly, can this confuse customers?
There are some easy ways to create a unique logo, even for your niche. Remember that the main purpose of a logo is to identify the brand, not be unique.
1. Stay true to the brand
Look at the essence of the brand. What is the purpose of the brand? The target audience? What is the set of values \u200b\u200bthat define it? Is it unique? All of these aspects define what a brand is, and this should help differentiate it from the competition. And a logo, since the simplest visual representation of a brand should reflect its strategy, its positioning and meaning.
If you are not provided with such information, before embarking on a brand identity project, you can identify it with your client, because it is also in his best interest.
Always ask yourself questions. Is this color appropriate for the target audience? Does typography emphasize brand identity? Does this logo tell a story that resonates with the brand's purpose?
2. Consider your competitors
It always helps to determine the vector of logo design. When you understand that most customers and brands operate locally and not globally, it becomes clear that you should focus on the specific market in which they are located, rather than the entire world. You need to consider your client's competitors, not every company in another part of the world. Study them carefully. Their logos, colors used, visual metaphors. Compare them. Keep this in mind throughout the design process to avoid falling into the typical elements. The brand must have a unique position in the market.
Having a logo that is somewhat similar to one of its direct competitors can hurt a new brand.
Below you will find two logos from two renowned international design agencies. Despite the fact that this is not plagiarism, they are aesthetically quite similar, this largely hinders the differentiation of brands among themselves.
Landor and Safron Consultants identity.
3. Use Google
Trademark screening is a time-consuming business and can easily cost thousands of euros / dollars. This is a specialized service provided by trademark lawyers and very often not even offered by designers.
Thus, it should not be the responsibility of the designer to research all the logos available in the world. However, it is always helpful to do at least a little screening by the designer. It is a tool to help you find similar images on the Internet. Go to Google Images, click on the camera icon, upload an image of the logo you designed, and cross your fingers. This will help reject the most obvious options.
How to create a unique logo - resume
Create logos that maximize the essence of the brand and convey its message to the audience. Research your competitors, it is against their background that your logo should stand out. And if a similar identity is used somewhere, just make sure it doesn't confuse your target audience.
Do you think it's easy to create a logo? Think hard. Creating a visual identity isn't just about putting a company name in a square or circle. Nice logo should represent your company in the best possible way. There is no place for random elements in a logo, because its purpose is to tell potential customers who you are and what you do. Competent logo designers are now in value, and this is no coincidence. The logo forms the first impression of your business, which influences the attitude of customers towards the brand and their decisions to purchase your products or services.
How to come up with a creative logo
If you feel that your creativity has dried up and interesting ideas bypass you, do not despair. Here are some tips to help you fix the situation:
- Walk the thematic sites
It doesn't have to be logo design sites, as there are tons of useful resources on the Internet with unique content. Look for inspiration anywhere. For example, on sites dedicated to photography. Beautiful, original images will help to awaken your imagination and direct the train of your thoughts in the right direction.
- Learn from others
Working on a logo for a restaurant? Then be sure to check out the templates of the best restaurants (especially those that specialize in the same cuisine). Designing a logo for a serious financial company? See how other designers have brought their ideas to life on this theme. This is not about copying the ideas of others. Your task is to check which ideas have not yet been implemented.
- Get to know the company better
Get to know the history of the company's development. What factors played a key role in it? Understand the company's mission, vision and values. What is it striving for and what principles is it guided by? Explore the company's approach to workflow and customer service. How do customers see the company? This information will help you highlight the characteristic symbols of the business. Placed on the logo, such symbols will tell the target audience about the company.
- Nothing complicated
Just take pen and paper and draw whatever comes to your mind. When you start to think too much and complicate things, there is simply no energy left for interesting ideas. And when you relax, your hand, not restrained by thoughts, simply draws lines. Your subconscious mind starts the creative process, and one of these "random" lines can become defining for your future logo and, accordingly, the entire brand.
- Rest
Pause ... If you work and think too much, your brain will quickly tire. And you don't have to wait for original ideas from a tired brain. Of course, here you can remember how once a brilliant thought came to you after several sleepless nights.But if you give your brain and body the opportunity to "reboot", then you will be more productive later.
Well, have you got more inspiration? Then let's get down to creating a logo.
Basic rules for creating logos
Here are some simple rules for creating an effective, memorable logo that will successfully cope with the tasks assigned to it.
Remember simplicity
By including too many details in your logo, you risk being misunderstood by the audience. Remember that the company will have to shrink the logo in order to place it, for example, on key chains or letterheads. In this case, the template overloaded with elements will turn into a spot on which nothing can be made out.
Compliance with the brand theme
What associations come to your mind when you think of an aquarium? Most likely, it will be blue, dolphin, whale and the like. If you place a monkey or a zebra on the logo of the aquarium, it will cause nothing but confusion. Remember that all elements of your logo should be consistent with your brand and reflect its business, goals and values.
Color is critical
When choosing a color palette, you must constantly keep in mind the image of the brand and the basic qualities that characterize it. For example, bright and bold colors are effective in grabbing attention, but can appear harsh; muted shades create a complex, interesting look, but can go unnoticed. Each color carries certain connotations. By painting the logo in "random" colors, you risk giving your audience the wrong impression of the brand. you can read more about the psychology of colors.
Font selection
Finding the right font at the optimal size is not as easy as it sounds.
If your logo has text on it, get ready to try out hundreds of fonts to find the best one.
Experiment with serif and sans serif fonts, as well as cursive, italic, and bold fonts. Don't forget about custom fonts.
There are three important things to keep in mind when choosing a font for your logo:
- Avoid popular fonts (like Comic Sans), otherwise your logo will look unprofessional and the audience won't take it seriously.
- Make sure your font (especially if it's handwritten) remains legible even when scaled down.
- Limit yourself to one font, maximum two.
Consider using a custom font. An original font will help your brand stand out from other companies. The logos of such giants as Yahoo !, Twitter and Coca Cola are good examples.
Don't be afraid to experiment
Just because all the banks in your area use gold on their logos doesn't mean you should do the same. No need to copy the best company logos in your industry. If you often see rolling pin on the logos of other pastry shops, you do not need to blindly follow this trend. Feel free to experiment and go your own way.
Use resources and tools online
Whether you are looking for inspiration, help or collaboration, you will find it all online.
You probably know from your own experience that if you first look for a little inspiration, it becomes much easier to start a complex business. We advise you to delve into the huge collection of logos on the famous Logopond website.
If you want to create your own logo, we recommend the best logo generator for you. This tool will help you generate an interesting logo in just a few minutes. You just need to provide your company name and industry. The service will offer you dozens of beautiful icons. Choose any option you like and download it to your computer. Or edit the color, text, icon, and layout until you see your dream logo on screen. Logaster offers several versions of the logo for social networks (Facebook, Twitter, Instagram, Google+). Moreover, on the site you can create a business card or an envelope with your new logo. Anyone can create a professional logo with Logaster. This does not require any special knowledge and skills!
45 logo ideas
If you decide to make a truly high-quality logo, get ready to devote a lot of time and energy to this activity. Moreover, you should be aware of the latest design trends. The emblem is the main corporate identity of your company, which influences the perception of your brand by the audience. A good logo should be pleasant and easy to remember so that your potential customers want to return to your site. We've put together 45 original logos that definitely deserve your attention. We hope they inspire you to create your own masterpieces.
