He came from the USA, where this idea has become a profitable investment of time and money, bringing entrepreneurs a decent income.

"Speed-dating", as such a dating organization sounds in English, implies a meeting of single men and women who are invited to some institution. The peculiarity of the organization of speed dating is in their fundamental difference from what marriage agencies offer, and a completely different clientele shows interest in them. Dating takes place in a fast mode, through short dialogues with each other, and this is much more fun and practical.

Solving the problem of loneliness using a similar concept is a good suggestion for a modern city dweller. Speed ​​dating evenings are steadily gaining popularity, and the target audience of such events is very wide both in terms of age, social status and other characteristics.

Undoubtedly niche has great potential- people who want to meet will never decrease. Nevertheless, dating business - is it profitable or not, what is the profitability, investment and payback? An introductory overview of the possibilities of starting a turnkey speed dating business will help those who want to start their own business from scratch.

How do speed dating work?

An equal number of participants must be invited. Each guest must talk at the table with a representative of the opposite sex in order to talk about themselves and learn about the interlocutor during a 5-minute conversation. Usually, girls sit at the tables, and men sit down at each of them alternately at the signal of the leader. “Transplantation” is done until all participants manage to talk in person.

To make it easier to remember each other, for each guest you need to make badges with numbers. People are invited to enter their impressions from the first acquaintance with each of the visitors in a special “list of sympathies”. It makes notes, the main of which are formulated as follows: liked or not / interesting as a friend / business partner and more, here the organizer can show imagination.

The finale of the event is the “moment of truth”, when, based on the results of studying the lists, the host finds matches of mutual interest, informing the participants about this after the party by e-mail or SMS. The host can announce the results of the evening and directly on the spot. Undoubtedly, those who wish can exchange contacts on their own, however, the problem of refusal is removed, because the rules of the event do not imply this.

Target audience of the event

Speed-dating was originally aimed at middle-class people, they do not meet on the street and do not go to places of entertainment so often. As a result, they are comfortable with the speed dating format, which is not devoid of a romantic component and even erotic overtones. For the most part, these are attractive people, however, they have little time to arrange their personal lives. This fact explains the high percentage of successful acquaintances - as a result of each meeting, according to statistics, at least one pair is formed.

The minimum age of those who are interested in such acquaintances is 20 years old. The bulk of men should be somewhat older than women, on average by 3-4 years, and the average age difference is about 5-7 years.

In general, speed-dating attracts a rather diverse audience, it is only important to find and develop the concept of your business, finding opportunities to give customers something that competitors do not yet have. There is a lot of scope for opportunities and extraordinary solutions in this enterprise. Speed ​​dating business is ideal for creative entrepreneurs who know what can interest contemporaries.

Where to begin?

The classifier of types of economic activity refers such a business to the OKVED code 90: "Creative activity, in the field of art and organization of entertainment." You can register an individual entrepreneur, and if necessary, register a legal entity, it is preferable to create an LLC. This is explained by the fact that an individual entrepreneur and a limited liability company can operate under a simplified taxation system, limited to deductions of no more than 6% of income or 15% of operating profit. But this business does not involve being liable with property, therefore registration as an individual is sufficient.

What do you need for events?

For rent, you need to take a spacious room in a cafe, restaurant or establishment located in a cozy but accessible place. It should not be too noisy here, the atmosphere of mini-dates should be calm and relaxing.

Rental time is 2 - 3 hours, if it is not supposed to continue after the end of dating. The advantage of the organization is that there is no need for significant costs, both for rent and for full meals for guests and the purchase of any expensive consumables.

An important success factor is the promotion of events. It is necessary to create a website with information about the organization, the schedule of evenings, conditions for participation and prices. It is possible to bypass competitors in the region by optimizing the site in order to bring it to the first page of search engines for the necessary queries. These are not mandatory, but desirable investments.

Promotion in social networks has long been in trend. In addition, some popular dating communities, such as VKontakte, offer advertising posts, and this will be an effective way to announce your undertaking.

The work requires a small staff, while at the initial stage, the entrepreneur can take on the main tasks by hiring only one or two assistants. Their task is to communicate with customers by phone or on the Internet, because they will probably have a lot of questions. Business does not entail complex accounting calculations, voluminous tax reporting, payment of utility bills and security. Employees are offered to work not for a salary, but for a percentage of income, thereby motivating them to attract more visitors.

The leader is also responsible. His duties are to show attention to the guests, create the appropriate mood, here no one should feel embarrassed, because many came for the first time. It is necessary to help guests, as their attitude increases the chances of pairing, and the higher the percentage of those, the more good reviews the organization will receive.

Budget and payback calculations

The entrance ticket costs 1,000 rubles - this is the average price in Moscow and St. Petersburg, in the regions it is a little cheaper. In pre-sale, you can attract a price of about 700 rubles. It is quite realistic to recruit at least 10 men and the same number of women, then 20 thousand rubles will remain at the box office of the event. By doubling the number of people who came, you can collect 40 thousand and so on.

Costs:

• Hall rental;
• meeting advertisement;
• leader's work;
• coffee, tea, soft drinks or champagne;
• badges, paper, pens.

After paying the entrance fee, guests should be comfortable without having to pay for anything else. Usually, everything is limited to providing each participant with a free drink.

The rental price is determined by the level of the institution and its area. A good minimum for speed dates is 20 people, so it's a good idea to look for roomy venues. If the participation of a small number of people is expected, it may take from 2 thousand rubles to pay rent in a medium-sized club or restaurant for each hour of rent. For a meeting on a large scale, you need to count on 5-10 thousand rubles / hour.

As a result, investments in the organization of one evening will cost an average of 5 to 50 thousand rubles depending on its scale. Excluding expenses, as a result of attracting 20 participants, 10 thousand or more rubles of net profit will remain on hand. For a daily income, this is quite worthy even for a big city. Income will grow due to the introduction of our own unique developments into the business, which will make events more diverse and attractive to a large audience.

Mini-date parties (Speed ​​dating) were invented in 1998 by Rabbi Jacob Devo. Jacob and his wife Sue, living in the US, were worried that Jewish girls had no place to meet Jewish boys to start a family. A big city separates people, leaving no time for simple acquaintances, conversations about nothing, during which mutual sympathy usually arises.

Initial investment: 70 tr.
Monthly profit: 30 tr.
Payback period: 2 months.
An old national tradition prescribes, if not pandering, then assistance in creating families. And so, in the millionaire district of Beverly Hills, in an institution under the sign of "Pete's Cafe", the first express date took place. The combination of theory and practice has led to an improvement in the Speed ​​Dating format: each blitz date lasts 7 minutes, after which the interlocutors change.
At the beginning of the new century, dating parties became fashionable in Europe, Australia, the United States, and indeed throughout the world. Such rapid popularity is clear evidence that so many people of different ages and social groups experience communication problems.

What is Speed ​​Dating?

By participating in Speed ​​dating, you can make acquaintances with 10-15 representatives of the opposite sex in a short time. In Russia, express dating appeared relatively recently, but many have already liked it. Marriage is not always the result of acquaintances at such parties, but pleasant acquaintances and interesting pastime are guaranteed to everyone.
For all the simplicity of express dates, someone has to take care of organizing them, so why not take on this noble cause - connecting lonely hearts? You provide people with the opportunity to meet at a cafe table and chat, and they pay you a small amount in gratitude for this. Starting capital to start such a business is not required, only organizational skills are required.

How to set up a speed dating business?

Two options for business development:
You have your own restaurant or cafe for Speed ​​Dating. You gather for express dates in rented premises. This option can be considered a business from scratch.
With the first option, everything is clear - organizational issues are reduced to holding and attracting visitors.
In the second case, you must first find a suitable room. Newly opened cafes that have not yet had time to acquire regular customers will be good places. Cooperation will be beneficial for you and for the owner of the establishment receiving the flow of visitors.
You should choose a cafe in the central part of the city or not far from the business center. In such places, cafes are filled only on weekdays during the lunch break, and there are almost no visitors in the evenings and on weekends. Express meetings are best organized on weekends, so the owner of the cafe will be happy to cooperate.
The atmosphere in the cafe should be cozy and inviting, so that the participants do not tense up and feel confident. The task of the organizer is to provide the meeting participants with a pleasant atmosphere, order light drinks, sandwiches, fruits, etc. The cost of organizing a party for 30-40 people will be approximately 10,000 rubles (including rent).
When the issue with the venue is resolved, you can start looking for clients. Do not limit your choice to young people, as experience shows, people of mature age and even the elderly are happy to participate in Speed ​​dating. Groups should be made up of people of approximately the same age, interests and social status. It has been noticed that in European countries, couples go to such meetings, seeking to diversify relationships. Do not try to form groups by eye, have clients fill out questionnaires, on the basis of which you can judge the interests and goals of each person who has contacted you.
Questioning can be carried out when registering for Speed ​​dating via the Internet. To organize this business, access to the Internet is vital: you need your own website where participants could register, there will also be information about the place and time of the meetings.
To attract participants, it will be useful to advertise in the local press, on the streets, in cafes where the event is supposed to be. On average, advertising costs are 10,000-30,000 rubles per month.

How to hold meetings?

At the appointed time, the participants gather in a cafe. There should be an equal number of women and men in the group. Women occupy tables, and men sit down at them. The conversation lasts seven minutes. On a signal, the men stand up and move to the next table. So, moving from table to table, all men will communicate with all women. Participants put marks in the questionnaire, marking their favorite interlocutors. In a matched pair, the participants exchange phone numbers.
If you invite 30 people to parties, selling them tickets for 500 rubles, then each event will bring about 5,000 rubles in net income. This is not bad at all, given the simplicity of organization and positive emotions from communication.

Modern services for finding a soul mate come to more and more interesting and exciting ideas. People are no longer interested in meeting under normal conditions and in the same environment. One way to "ignite" a relationship is speed dating (or speed dating).

Speed ​​dating - what is it and who is it for?

This type of dating came to us from the USA and Europe. It is suitable for those people who do not have enough time to look for a couple, as well as for those who want to try something new.

For this event, a group of 10-20 couples is recruited. It is important that all participants in the speed-dating party are from approximately the same age group. Therefore, they are also formed by age. A pleasant atmosphere is organized in a cafe or restaurant, real comfort is created. The room contains a number of small tables corresponding to the number of couples. A man and a woman sit at each table. They are given a certain time for communication (5-7 minutes). During this time, the couple is talking, they are looking at each other, and also determine for themselves whether this person is cute to them, and whether they want to see each other again.

Then the couples change, and communication begins with another participant. So, in an hour and a half you will get to know at least 10 new people.

After communication, you should make notes about each interlocutor. You will be given a list with all the participants, in front of which, after the conversation, you put either “+” (want to continue communication), or “-” (do not want further meetings). Then the organizers compare your answers, and if the positive ratings match with the partner, then you exchange contacts with him and continue further communication.

The main advantage of speed dating is that you save your time and quickly expand your social circle. This is very important for business and busy people.

Pros and cons of speed dating

Advantages

• You spend a minimum of time looking for your soulmate.
• The first meeting takes place live, so there will definitely not be any frustrations about appearance (unlike social networks).
• The ease of the atmosphere and communication make the pastime enjoyable.
• Do not feel guilty and uncomfortable because the interlocutor did not impress you. After all, he will like someone else!
• Good and pleasant leisure for a single person.
• It's unusual. New emotions, pleasant acquaintances and vivid impressions are guaranteed.

Flaws

• lack of romance. After all, only 5-7 minutes are allocated for each date. Not enough to sit and silently stare at each other, isn't it?
• This evening may seem tiring, because in a couple of hours you will have to chat with a dozen people.
• You may not be able to make a first impression in a 5-minute date.
• Such meetings are not always attended by educated people. Be prepared for the fact that you may receive unpleasant offers.
• Speed ​​dating does not guarantee that you will find your love here.

Throughout his life, a person is in search mode, sometimes not even intentionally, at the level of the thought process. What is he looking for? “A man needs a man” are prompted by poetic lines and a hero from the movie “Solaris”. This is true, everyone wants to find a “soul mate”, “support and hope”, “companion or life partner” in any way.

Of course, no one has yet canceled the love that flares up during a chance meeting. However, when personal life is not going well, people are ready to resort to systematic acquaintance.

After all, in this way you can meet a person who shares your views. In order to pick up a worthy soul mate in this way, you need to get acquainted with a lot of people, attend a lot of parties.

However, you can do much easier by resorting to dating services that are popular today. One of these ways to find love was invented in Europe, and it quickly became widespread in all major cities of the world.

What is Speed ​​Dating

Express dating (from English Speed-dating) is a method that allows you to get to know several people of the opposite sex in a couple of minutes. During this time, you can choose the so-called soul mate or continue your search if the partner did not seem too interesting.

As a rule, the first impression of a person becomes the basis for further relationships. Often people who are completely opposite in occupation and character begin to literally attract each other after the first meeting. And people who have known for many years experience inexpressible boredom, being nearby. It is on this effect "first sight" and founded the principle of speed dating.

Currently, this service sector has become very popular and in demand, and if you want to organize your business, flexible and communicative, then speed-dating is what you were looking for. Let's try to figure out how to organize a speed dating business.

Development of a speed dating business plan

To organize your business, and any, and not just instant dates, you need a plan that will spell out all the necessary components and nuances. And advertising comes first.

It is necessary to inform the population about the opening of an agency providing services of this kind. The wider the PR will cover the segments of the population, the more successfully your business will begin to develop.

So what do you need?

Not so much, is it?

Now, knowing how easy it is to open a speed dating club, let's deal with the details:

Now let's conclude: in an economical scenario, you only need means for communication and printing, plus rent, which you pay from participants' contributions. Usually, up to 30 people are recruited, and the event goes on for 1.5 hours.

How to make money on lonely people and, at the same time, help them find their soul mate? It's very simple - speed dating. This scheme of earning and helping single people was invented by the American Jacob Deveaux in 1998. Since then, speed dating has spread widely around the world and brought together more than one couple of people who could not find their soul mate for years.

Restaurant + 10 girls + 10 men + host = speed date. The essence of such events is as follows. The organizer invites 10 men and 10 women of approximately the same age to a cozy cafe or restaurant (for example, girls 20-30, men 25-35). Age groups can be formed completely different, the main thing is that the average age difference is approximately 5-7 years.

Previously, all participants are interviewed with the organizer to identify the type. This is necessary in order to protect all those present from people with an unbalanced psyche, maniacs, etc. The organizer asks a series of questions that determine the person's personality type. For example, the organizer can conduct a Leonhard test. A very good test in which the test subject will have to answer 88 questions and the test will accurately determine all the components of a person's type (hyperthymic type, excitable, emotive, pedantic, anxious, unbalanced, and some others.). Conducting the test is one of the most important stages in the selection of participants. The test can be carried out both in the office and online, so as not to waste a person's time.

After testing all participants, the organizer selects 20 people, who then sends an invitation to participate in speed dating with the specified date, time and place of the event. The dress code of participants must be either formal or weekend. You can not come in home or sports.

When all the invitees have gathered at the specified time in the restaurant, which the organizers rented for the evening, the host seats everyone at separate tables for the girl and gives them badges with numbers from 1 to 10. Men are also given similar badges. Pleasant music plays in the restaurant, the lights are subdued, and there is a bottle of champagne on each table. And then the cultural program begins.

The facilitator introduces himself and retells the rules. The rules are: Each man sits next to the woman and they have 5 minutes to get to know each other as much as possible. Scientists have proven that the first impression of a person occurs after 30 seconds of visual and verbal contact, and in 3 minutes a general impression is formed. So 5 minutes will be enough. After the participants have talked with their ladies for 5 minutes, each man moves to the next (clockwise) table. And the conversation starts again. And so on until every man talks to every woman. During transfers, waiters have 1 minute to change champagne glasses.

When all the participants have communicated with each other, the host gives each participant a questionnaire. There are only 4 columns in the questionnaires: the name of the contestant / ty, number, column "Only friendship", column "Interested", column "Not interested". At the top of the questionnaire is a field for filling in the number and name of the owner of the questionnaire. Men and women only have to tick 1 box in 1 of the 3 boxes. Only friendship means you are interested, but not in terms of relationships, only communication and friendship suits you. Interested - I want to get to know each other better, maybe start a relationship. Not interested - the graph speaks for itself.

After all participants have passed the completed questionnaires, they can be free. Then the organizers check all the questionnaires and if they find a match, they send the participants their sympathy numbers, that is, contacts are exchanged through the organizers. For example, girl number 3 showed sympathy for men numbered 1, 8, 10, and man number 8 showed sympathy for girls number 2, 3, 5. So, girl number 3 and man number 8 coincided with them in the mail or a message with the number of the chosen one will be sent to the phone. If there are incidents in the form of more than one coincidence, then it's okay. Contacts are still sent. But the participant cannot write that they liked all the girls, providing himself with 100% confidence that he will be sent the number of one of the participants.

It is also possible to announce the results of the evening right on the spot. For example, if you rented a nightclub, then the participants can stay and continue the evening. Couples will be able to get to know each other better, have a drink, dance.

This is the whole point of speed dating. According to statistics, 1 pair out of 10 possible 100% adds up.

Calculations, budget, payback.

We will assume that we rent a restaurant and produce advertising via the Internet. Renting a restaurant or cafe for an evening without snacks and food, but with only 10 bottles of champagne, will cost up to about 2,000 rubles. But if you search well, you can meet a smaller amount. Advertising. For advertising, you can create a Vkontakte community and promote it. Good, effective advertising on a social network will cost about 2,000 rubles (on several public pages at once, + asking for reposts). Also place advertising text on several free bulletin boards with a request to join the Vkontakte group and read more there. You will spend very little on printing the final questionnaires. You can print in any print service for mere pennies, so we will not count in the total price. Moreover, if you have a printer at home, then print at home.

As a result, you need about 4-5 thousand rubles to organize one evening.

Next, we set the pricing policy. For example, pre-ordering a ticket for a week will cost about 500 rubles. Ordering a ticket 2 days before the evening - 700 rubles. But if you have a catastrophic lack of participants and everything is on the verge of failure, then you can sell tickets for 300 rubles. Suppose that all tickets are purchased for 500 rubles. and the evening will definitely take place. In this scenario, the profit will be 500 * 20 = 10,000 rubles. Net profit 10000-5000 \u003d 5000 rubles. Agree, 5000 rubles for 1 evening is quite good. You can come up with all sorts of new chips that will significantly increase the ticket price and your profit.

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