A finished layout is a file that is completely prepared for printing and does not require changes to the content or any pre-press preparation.

Two types of layout files are accepted: raster ( TIFF, JPEG) and vector ( PDF).

1. CMYK color model (Profile CoatedFOGRA39.icc)
2. For JPEG files do not use compression
3. When saving a raster layout, use Uncompressed and merge all layers into one
4. All fonts must be embedded in PDF
5. The file resolution should be 300-600 dpi for business cards and strictly 300 dpi for all other printed products.
6. The layout should not contain crop marks or any other non-printable objects

Be sure to read the articles:

How to properly prepare a layout for high-quality printing

Basic mistakes when preparing layouts

Dimensions:

Business Cards

Layout size (before trimming) 94x53 mm, finished business card size after trimming 90x50 mm
The information part (addresses, telephone numbers, names, positions, logo, company name, etc.) should be located no closer than 5 mm to the edge of the layout. That is, all information must fit on an area of ​​84x43 mm.

Magnetic business cards

Layout size (before trimming) 94x54 mm, finished business card size after trimming 90x50 mm
The information part (addresses, telephone numbers, names, positions, logo, company name, etc.) should be located no closer than 7 mm to the edge of the layout. That is, all information must fit on an area of ​​80x39 mm.
All elements “right through”, and this is the background or background image, must extend beyond the border of significant elements to the entire area of ​​​​the layout.

Pocket calendars

Layout size (before trimming) 104x74 mm, size of the finished calendar after trimming 100x70 mm
The information part (addresses, telephone numbers, company name, etc.) should be located no closer than 6 mm to the edge of the layout. That is, all information must fit on an area of ​​94x64 mm.
All elements “right through”, and this is the background or background image, must extend beyond the border of significant elements to the entire area of ​​​​the layout.

Flyers

Layout size (before trimming) 216x106 mm, finished flyer size after trimming 210x100 mm
The information part (addresses, telephone numbers, company name, etc.) should be located no closer than 6 mm to the edge of the layout. That is, all information must fit on an area of ​​204x94 mm.
All elements “right through”, and this is the background or background image, must extend beyond the border of significant elements to the entire area of ​​​​the layout.

Leaflets

A6 - 111x154 mm (105x148 mm)

A5 - 154x216 mm (148x210 mm)

Booklets

The information block of the booklet (all significant elements: texts, logo, graphic elements) should be located no closer than 5 mm to the cutting line

Layout sizes for different formats in brackets, size after trim:

A4 - 303x216 mm (297x210 mm)

Posters

Layout sizes for different formats in brackets, size after trim:

A3 - 303x426 mm (297x420 mm)

A2 - 426x600 mm (420x594 mm)

A1 - 600x846 mm (594x840 mm)

Notepads

For notebooks with spring fastening, the information block (all significant elements: texts, logo, graphic elements) should be located no closer than 6 mm to the edge of the layout, and also no closer than 12 mm in the fastening area.

All elements “right through”, and this is the background or background image, must extend beyond the border of significant elements to the entire pre-cut area of ​​the layout.

Layout sizes (size after trimming in brackets):

A6 - 111x154 mm (105x148 mm)

A4 - 216x303 mm (210x297 mm)

A5 - 154x216 mm (148x210 mm)

Stickers

Layout sizes for different formats in brackets, size after trim:

A3 - 424x301 mm (420x297 mm)

A4 - 214x301 mm (210x297 mm)

210x100 mm - 214x104 mm (210x100 mm)

A5 - 152x214 mm (148x210 mm)

A6 - 109x152 mm (105x148 mm)

100x70 mm - 104x74 mm (100x70 mm)

90x50 mm - 94x54 mm (90x50 mm)

Round ø38 mm - 40x40 mm (ø38 mm)

Round ø70 mm - 72x72 mm (ø70 mm)

Tags, labels, paper labels

Standard tags 90x50 mm: pre-cut size - 94x54 mm, finished tag size - 90x50 mm.

Square tags 55x55 mm: pre-cut size - 59x59 mm, finished tag size - 55x55 mm

Euro tags 180x50 mm: pre-cut size - 184x54 mm, finished tag size - 180x50 mm

The information part (addresses, telephone numbers, names, positions, logo, company name, etc.) should be located no closer than 5 mm to the edge of the layout. All elements “right through”, and this is the background or background image, must extend beyond the border of significant elements to the entire area of ​​​​the layout. When laying out the tag layout, it is necessary to take into account the location of the 5 mm hole on rectangular tags in the middle of the short side, on square tags in the corner of the product. The use of frames and strokes is strictly not recommended, because When cutting, a displacement of +/- 2mm is possible.

If you want to make a themed business card, a vintage style business card would be a good choice. In this tutorial I will show you techniques that will help you achieve an interesting effect.

Let's start.

Step 1

We will start working on a business card by determining the parameters taking into account the requirements for printing. Create a new document by pressing CTRL + N. In the Image Properties settings menu, enter the following values:

• Width - 3.5 inches
• Height - 2 inches.
• Resolution 300 ppi
• Color mode: CMYK

Step 2

We received a blank for a standard business card. Create a copy of the background layer ( CTRL +J).

The next step is to determine the work area. The ruler will help us with this. To call the ruler, press the key combination CTRL + R.

Next, click the mouse at the base of the top ruler scale and drag a guide line to the top base of the business card. Afterwards, drag a guide line from the left ruler scale to the left edge of the business card. Repeat this step twice more and set construction lines on the right and bottom border of the business card.

Step 3

When working with business cards, do not forget about the “trimming” area.
Switch to Image > Canvas Size(Image > Canvas). Set new values ​​for height and width: width(width) - 3,75 inches; height(height) - 2, 25 inches.

Step 4

If the text (and sometimes the image) comes close to the border of the business card, it doesn’t look nice. Now we will set the boundaries of the working area in which the main information will be placed.

The working area can be limited in several ways. For example:

1. "Approximately". To do this, use a ruler (method from step No. 2). We reduce the dimensions at the edges by 0.125 inches.
2. Or you can enter clear parameters for auxiliary lines. This will allow you to achieve a more accurate result. To enter new values, go to View > New Construction Line(View > New Guide).

Then set the following values:

• Top Margin: Horizontal - 0.25 inches
• Bottom Margin: Horizontal - 2 inches
• Left Margin: Vertical - 0.25 inches
• Right Margin: Vertical - 3.5 inches

Step 5

We have prepared a business card template! Now let's start developing the layout.
Go to the copy of the background layer. Activate the tool Gradient(Gradient tool) and use it to set the overall color.

Note that you can always change the color scheme in the Gradient tool options bar by clicking on the Gradient box. You can also consider all the gradient styles and experiment with their settings (icons next to the gradient color window).

Translator's note: the author used:gradient type - "Mirror"; colors - #c28c44 -#c5bb88 -#c28c44.

Step 6

It's time to add texture. I will use the texture of old paper in this work. You can use own resources, or find suitable material in photo banks. Once the texture is selected, drag it into your document and place it above all previous layers.

Step 7

Standing on the paper texture layer, go to blending mode layer (blend mode) and set it to Overlap(Overlay). This simple technique will allow you to combine texture with the overall color.

Step 8

Great! Now we have prepared the business card for the next stage - filling it with content. Our first element will be the logo.
Well designed logo will add charm and more professional look any business card.

In this example, we will create a round logo with a sun shape.
Activate the tool Ellipse(Ellipse Tool). Create a new layer on top of the others. While holding down the key Shift draw a circle. Choose the color as you wish.

Translator's note: the author uses color #211a26

Step 9

For further work, we need to rasterize the circle shape that we just drew. To do this, right-click on the circle layer and select " Rasterize layer" (rasterize).

Step 10

You need to add some symbol to the round base for the logo. You will of course have your own branding, but as an example I'm using the sun shape from the standard set.

Activate the tool Free figure(Custom Shape Tool). From the gallery of form options (which is located above), select a suitable sample. Add a new layer above the circle layer and draw the selected shape on it.

Step 11

Hold down the key CTRL and click on the logo shape icon in the layer. This will create a selection.

Step 12

Go to the rasterized circle layer. Without deselecting it, press the key DELETE. Deselect it. Turn off the visibility of the logo shape layer.

Step 13

In my work, instead of standard lines, I will use a dotted line, which will give a little “Retro” style. Now I will show you how to do this.

Activate the tool Brush(Brush tool). From the brush set, select a standard 5 px hard round brush.

Step 14

Now, click on the brushes panel icon. Switch to " Intervals" (shape subsection) Change the distance to 200%. This will turn the round brush into a series of dots.

Step 15

Create a new layer by clicking CTRL + SHIFT + N. Then, using the brush we just set up, draw a straight dotted line (hold down shift to make the line straight).

Step 16

Duplicate the resulting line several times. Place the lines however you like.

Step 17

Let's add a few more additional lines for the design. Reduce the brush size to 3 pixels and draw lines at the top and bottom of the business card.

Step 18

Let's create an accent at the bottom informative part of the business card.
To do this, activate the tool Rectangle with rounded corners(Rounded Rectangle Tool) and draw a rectangle shape in the area of ​​the lower small lines.

Step 19

Great! Now let's just add our text. We use several different retro fonts that can be downloaded from dafont.com.

Step 20

Let's move on to the final details! Select all layers. Right-click on the Layers panel and select " Merge Layers"(Merge layers).

Translator's note: I recommend that you do not merge all layers at once. For further actions, it will be more convenient to do the flattening as follows: select the layers with the logo and lines - and merge them. Next, select the text layers and merge them. You should have three layers: text, with the logo and lines, and a layer with the background.

Step 21

Download any vintage or grunge brushes you like and decorate your business card. You can use this site to download the necessary brushes.

Translator's note: The author used the Eraser tool. The grunge brush was selected in the tool settings. A good effect can be achieved by adding a layer mask to the layer with the logo (text) and using grunge brushes (black color) on the layer mask.

Step 22

Change the blend mode of the vintage pattern layer and the information layer to Darkening the base(Color burn).

Translator's note: If you followed the advice from step No. 20, then you need to change the blending mode for three layers: with a vintage pattern, with text, with logo + stitches.

Step 23

Finishing touch. Duplicate the information layer, this will add expressiveness to the main part.

We have finished the lesson. The effects that you have learned to make can be safely applied to the design of posters, flyers or postcards.

24.10.2014

One of the effective types of advertising can be called business cards. These little helpers are always ready to talk about the products or services offered briefly, vividly and in every detail. Most often, despite the design, it is observed standard business card size in pixels.

Create a business card yourself

Many companies offer a creative approach to the production of business cards, producing not only standard paper business cards, but also exclusive options made of wood and metal plates. Of course, this will be quick and will not require any effort from the customer. However, such an offer is quite expensive.

Initiative individuals can organize the process on their own and achieve good results in a short time, especially since the process of creating business cards is not so complicated.

To do this you will need a Word editor. It is perfect for these purposes, as it has significant functionality and allows you to control business card size in pixels.

Stages of creation

First of all, you should decide on the logo that will be depicted on the business card. You can come up with it yourself, or you can use one of those suggested by the editor. Going into Word, create a new page. In the panel at the top, you need to click the “Inserts” tab, after which a drop-down menu will appear. It contains a section for pictures, where you can select any logo and insert it into an open document.

To change the size you need to pull the corner using the mouse cursor. In this way you can both increase and decrease business card sizes. Don't worry about this, even if you don't edit the dimensions now, this function will be available throughout the preparation. You also need to determine the position of the logo. This is done using the Wrap icon. The most popular and convenient option is the “behind the text” position. In this case, the emphasis is on textual information, and the drawing complements it, serving as a background.

To make your business card more visually pleasing, you can experiment with color. Here you can configure:

• contrast;
• brightness;
• shades;
• background transparency;
• and many other characteristics.

The final stage of creation is entering information. The text can be changed by location on the business card, size and color. In this way, you can achieve a completely precise goal. If the text contains a link to a website, the editor will automatically color it blue. If this is contrary to your desire, then right-click on it and select “delete link” from the list. Thus, in the Word program you can edit any drawing, text, colors and transparency, which provides truly ample opportunities for realizing the author's ideas. Word is in no way inferior to Photoshop.

Preparing for printing

After you have created a business card that meets all the requirements, a screenshot is taken. Cropping can be done in any editor. This procedure is often carried out in Paint. To print ready-made business cards, it is better to adhere to the standards that are accepted in our country.

So, standard business card size in pixels should be 141.73 × 255.12, and in centimeters 9 cm wide and 5 cm long. Such a business card will fit in any wallet and will not cause rejection.

That's all the manipulations that are required to create your own business card. As it becomes clear, this activity is not at all difficult, which means that absolutely anyone, even a complete novice user, can cope with it. The main thing is to show patience and perseverance.

Similar articles

Looking at the miniature size business cards, it’s quite easy to underestimate this tool. However, sometimes even the smallest business card with personal details...

The size of the business card, of course, is chosen by the owner himself. However, even the most creative person needs to take into account some traditions associated with size. So, in Russia, Belarus, and Ukraine there is a standard size for a rectangular business card: 50 × 90 mm (5 cm × 9 cm).

Business card size in centimeters 9 cm × 5 cm

Business card size in inches (in Illustrator) 1.97 × 3.54 inches

Business card size in pixels (in Illustrator) 141.73 × 255.12 pixels

Business card size in pixels (in Photoshop, 300 dpi) 591 × 1063 pixels

Moreover, in the case of business cards, size really matters. A business card that is not standard in size will not fit into the credit card compartment in your wallet (sometimes people keep important contacts there). A business card of greater height and width will not fit into a bookcase, because the transparent cells there are made with an eye to the standard. And if the card with your information is difficult to store, then the coordinates will definitely be lost or torn, in general, they will not be discovered at the right time.

Standard paper sizes A8 and C8 (52 × 74 mm and 57 x 81 mm) are increasingly used to determine the size of a business card. The point most likely lies in the inconvenient storage of such cards.

So it is advisable that the business card be 50 mm high and 90 mm wide. For women, the business card may be smaller, 40 × 80 mm. That is, the business card should be the same size as was customary back in the days of the Soviet Union.

You can make a smaller business card: look at the cards that are popular abroad. They are made there very often, based on international standard ISO 7810 ID -1, according to which plastic cards and identification cards, driving licenses are produced. In this case, the size of the business card will be 85.6 × 53.98 mm (3.370 × 2.125 inches).

Foreigners use business cards in other sizes. In the European Union, the size 85 × 55 mm is also popular.

In the US, you may see contact cards on 3½ x 2 inch (88.9 x 50.8 mm) paper. In Japan, business cards are slightly larger - 91 × 55 mm. You need to pay special attention to the last size of the business card, because if you are going to travel to the “Land of the Rising Sun”, stock up on business cards of the Japanese standard, otherwise you will constantly hear sighs about the size that is not suitable for their business card holder.

Among the EU countries, such “strict” requirements for the size of a business card are imposed only in Germany. God forbid the card will not fit well in the cell!.. Fortunately, in other countries this is easier. So, in Italy, creative business cards in the form of books are popular. In England you won’t surprise anyone with narrow and long business cards.

In the United States, business cards of non-standard sizes have recently begun to appear, with a magnetic strip attached to them. They are not stored in a bookcase, but... on the refrigerator door! Next to the magnets different countries and various useful recipes. Of course, such a business card is not suitable for a businessman, however, it will be an interesting find for an equipment repairman, a taxi driver or a computer help service employee (in the latter case, the card should be attached to the system unit).

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From this article you will learn

• What is the standard business card size
• What size to choose for printing business cards
• What are the requirements for layouts for printing business cards?
• Why take into account flares and flares when printing business cards?

An important attribute of modern business man is a business card. When ordering it, special attention should be paid to choosing its size. It will only be able to fully fulfill its purpose when it can be easily found at the right moment. Usually people store received business cards in special bookkeepers with transparent cells or in the credit card compartment of their wallet. In both those and others, the cells for cards have certain sizes that correspond to accepted templates. What are these standards and what should be the size of a business card for printing, you will learn from this article.

Standard business card size for printing

A business card is one of the components of its owner’s image, so his desire to make the card original is understandable. However, even the most creative person needs to follow some size traditions. So, in Russia, Belarus, and Ukraine there is a standard size for a rectangular business card: 50x90 mm (5x9 cm). Currently, layouts for printing them are usually performed on a computer in one of many graphic applications, for example, Illustrator or Photoshop.

The standard size of a business card in the mentioned applications is:

in inches – 1.97×3.54 inches (Illustrator);

in pixels, at a resolution of 72 ppi – 142×255 pixels (Illustrator);

in pixels, at a resolution of 300 ppi – 591×1063 pixels (Photoshop).

Maintaining these sizes of business cards for printing allows you to minimize paper waste during their production.

If we take printing paper standards as a basis, in particular, ISO or DIN standard formats, then the closest formats to the mentioned size of business cards will be A8 (52x74 mm) and C8 (57x81 mm). However, such sizes are now increasingly used for business cards. The reason for this is most likely the inconvenience of storing them.

Thus, it is desirable that the business card measures 50 mm in height and 90 mm in width. At the same time, women are allowed to have cards slightly smaller - 40x80 mm, which corresponds to the size of business cards that existed back in the days of the Soviet Union.

Abroad, business cards are made in smaller sizes. When producing them, they are often guided by the ISO 7810 ID-1 standard, which regulates the production of plastic cards, driver's licenses and identity cards.

In accordance with this standard, the card dimensions are 85.6x53.98 mm. Manufacturers of accessories in creating the most popular models of purses, purses and wallets, use this format when determining the size of pockets for storing credit and discount cards.

It is also rare to find business cards abroad in sizes that meet the printing standards of A8 (defined by ISO as 1/16 A4, which is 74x52 mm or 2.913x2.047 inches) or C8 (according to DIN is 1/16 C4 , which is equal to 81×57 mm).

In European countries, the most popular business card size for printing is 85x55 mm. And in the USA, cards measuring 3½x2 inches (88.9x50.8 mm) are often found.

In Japan, business cards are slightly larger - 91x55 mm. If you are going to visit this country, take business cards with these dimensions with you. For the Japanese, size is very important in this regard.

In Europe, only Germany pays attention to the size of a business card. The Germans react painfully if the card does not fit well in the cell.

In other EU countries this is easier.

For example, in Italy business cards in the form of booklets are now fashionable.

And in England, narrow and long business cards are often found.

Not long ago, original business cards of non-standard sizes appeared with a magnetic strip designed to attach them to metal surfaces. Such cards can be attached to the refrigerator or computer. They will hang in a prominent place and contain useful advertising information.

Such business cards are effective for representatives of the service industry, for example, for a repairman household appliances, taxi driver or computer assistance specialist.

For those who need a business card solely to advertise the services they provide, we can recommend making it a little longer than the standard. This will make it stand out from the pile on the table or in the box. It will be easier to find it among other similar ones. However, the main thing here is not to overdo it!

How to choose the size of a business card to print

When choosing the size of a business card, we will focus on its purpose. There are executive, business, personal and corporate business cards.

It is advisable for any person doing business to have their own business card. It should have the shape of a rectangle with dimensions suitable for the size of a standard bookcase (in Russia it is 50x90 mm). At the same time, the business card should be stylishly designed. It is desirable that it is somehow different from others. Thus, we can recommend not experimenting with the format and size of the card, but rather “playing” with colors, background and font, and pictures.

For example, one way to show originality in card design would be to replace the standard horizontal orientation with a vertical one. In this case, you should take into account the placement feature contact information on a short line.

Requirements for the size of a business card in the layout

As already noted, preparing a layout for printing business cards is currently done on a computer in one of the many graphics applications. The sample is a file completely prepared for printing.

Files are transferred from computer to computer using standard methods (USB Flash cards, CD-R, CD-RW, DVD-R, DVD-R W, email).

File formats can be of the following types:

*.cdr (Corel Draw);

*.ai, *.eps (Adobe Illustrator);

*.tiff (Adobe Photoshop);

*.pdf (Adobe Acrobat).

Depending on the application used to prepare the layout, requirements for ready-made samples, on which the beauty of your business card depends. Below are the basic rules for preparing layouts in the most popular graphics programs: Corel Draw, Adobe Photoshop, Adobe Illustrator.

Corel Draw

Business cards should be arranged in the file page by page: each card on its own sheet. If the business card is double-sided, the “face” should be placed on the first page, and the back side on the second.

The page size is set to the business card size.

Text should be placed no closer than 4 mm to the trimmed format. Thus, for a card measuring 90x50 mm, all information needs to be placed in a rectangle measuring 82x42 mm.

Fonts need to be converted to curves. To do this, first completely ungroup all elements (Ctrl + U), then redraw (using the keyboard shortcut Ctrl + Q).

Logo and others brand names you need to draw in vector mode.

All raster images included in the business card layout must have a resolution of 300 dpi, and all special effects should be converted to raster graphics (BitMaps → Convert to Bitmap – 300 dpi CMYK).

Adobe Illustrator

The file extension must be *.eps.

Each card (or its side) is made in a separate file with a transparent frame equal in size to the dimensions of the business card.

All text information should be placed no closer than 4 mm to the edge.

All “overhang” elements must protrude beyond the cut boundaries by 2 mm or more.

Fonts must be converted to curves (Type → Create Outlines).

The brand name and company logo are depicted using vector graphics.

Where transparency was used in the layout, all parts of it need to be converted to one layer of the CMYK color model.

Photoshop

Unlike the two programs already described, specializing in vector graphics, Photoshop is designed to work with raster graphics.

The image should be the size of a business card, including full-length margins. The “overhang” margins provide for at least 4 mm.

Information on the layout is placed no closer than 4 mm to the trimmed format.

The layout made in Photoshop should not have additional paths, layers, or crop marks.

When creating a sample, keep in mind that a raster of less than 5% will not be noticeable when printing, and accordingly, lines less than 0.03 mm thick will not be printed. In general, we recommend using lines with a thickness of 0.2 mm or more.

Black text should be printed in one black ink (100% K). And large headings and large black areas are used in composite black (50% C, 40% M, 40% Y, 100% K).

When creating a business card layout, it is recommended to use one of two color models – CMYK or Grayscale. Remember also about the greatest total colorfulness, a characteristic defined as the sum of: % Cyan + % Magenta + % Yellow + % Black. When printing on coated paper, its value should be 320%, and on uncoated paper - 280%.

If the layout provides Additional requirements for some (indexed) colors, the color should be indicated according to the Panton Process palette, and its content (in %) in the CMYK model.

To ensure consistent color quality when printing different complex images, it is advisable to attach a color profile to the layout.

Why do you need to take into account overhangs and inflows when choosing the size of a business card to print?

It’s not enough to print a business card well; you also need to cut it evenly. Both largely depend on how the layout is made. Any equipment has its own limit of accuracy. Even minor cutting errors can cause the card to look sloppy. Using “flights” and “flights” when creating layouts allows you to avoid these shortcomings.

In printing houses, “overshoots” and “overshoots” are called allowances for the trimming format, which must be created when the cutting line does not pass along the empty field of unprinted paper, but along the picture.

For standard business cards(90x50 mm), as a rule, the overhangs are 2 mm on each side, and the overhangs are 5 mm, respectively:

5 mm inlets – means that we must step back from the edge of the business card (inward) 5 mm on each side;

overhangs of 2 mm mean that we must add 2 mm to the file on each side (make allowances).

Create a file with a page size of 94x54 mm (taking into account overhangs) and set:

horizontal guides for 2 mm, 7 mm, 87 mm, 92 mm;

vertical guides for 2 mm, 7 mm, 47 mm, 52 mm.

In the image below, the dark frame is part of the program’s working field (in which we create the business card layout), which is not any element of the layout. The white rectangle is the document we created (94x54 mm), which will later become a business card layout.

We place the text, logo and other information in the inner rectangle formed by the guides. Anything that crosses these guides is considered background. He must go to the edge of the working field. The background may include photos, plates, etc.

If the overhangs are not left, then after inaccurate cutting, strips of unprinted paper may form along the edges of the sheet, with different widths in different parts of it. This creates the effect of an oblique cut. In addition, these areas will be of different sizes on each side, which will enhance the impression of sloppiness.

If we do not provide for the intrusions, then we risk that when trimming some of the important information will fall under the knife.

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