On the eve of exhibitions, many people need business cards and price tags with a worthy author's logo. And in the photo, the master's logo should look no worse than the work itself.
I am an artist by education, I have worked for many years in a printing house and various advertising agencies, so I know about logos, if not all, then almost everything.
I propose to develop a classic logo in this MK. The first thing we need is the idea of \u200b\u200bour logo.
Of course, the idea can be "screwed" to almost any graphic image. If desired, you can find deeper meaning in the usual abstract primitive. But we are not looking for easy ways. We will be drawing a real logo. For example, we will consider the creation of a logo for a hypothetical master Masha Mishkina, who creates designer bears.
A classic logo usually consists of a graphic symbol and a text name (in this case, the author's name). Although, this is not at all necessary. Ideal is a logo that can be published with or without a name, while looking concise and recognizable.
Let's assume that we want to see a bear on the logo. This is reasonable because it becomes clear what kind of creativity Masha Mishkina is doing. Let's select a suitable bear for the logo. The worst case scenario is to find the finished drawing in clipart. The best is to draw it yourself.
We find in Yandex a picture of a suitable bear, we will take it as the basis of the drawing. He will be our "model".
So I liked this classic teddy bear. We will draw from it. Let's save the drawing on our computer.

Let's put the pictures into the program Corel draw... I am using the Russified version. To do this, open a new blank document, then "File - Import - Bear.jpg" Find the file with the bear and open it.

Let's copy the picture so that there are two of them on the sheet. Then we select one picture and block it so that it will firmly adhere to the sheet and not interfere with us working with it "Arrange-Block object".
Then select the "Freehand" brush or press "F5"

Then we begin to draw our bear with this brush, i.e. artistically trace along the contour. By default, the line will be thin and black, but for clarity, you can choose a bright color and increase the line thickness by selecting the drawn lines and pressing "Outline-Outline Pen" or "F12".

We outline our bear along the contour. It is advisable to immediately give it the style characteristic of Teddy bears, so we draw patches, seams and small eyes.

Here is such a Michael we drew. The logo is still far away. Micah now has several red jagged lines. It is necessary to trim these lines. Select each line with the left mouse button. Then select the "Shape" brush or press "F10" and begin to align each line by points so that our Mishenka becomes even. This is perhaps the most painstaking part of the job. By double-clicking on the line, you can add or remove a point, if necessary.
Here, everything has been leveled. Added a few missing lines - here he is, handsome.

Then we will delete our base drawing, for this we press "Arrange - Unlock all objects". Delete the unlocked base drawing. Here is such a red, naked Mishenka.
Then we give the drawing a casual artistic touch. Well, we repaint it in a decent color. Select all Misha, select black color in the palette on the right with the RIGHT mouse button click on it. Misha turned black.
Then, ATTENTION, the crucial moment! Misha is still fully selected. Choose "Effects - Artistic". At the top, in a horizontal line, we select, like mine, the width of the artistic design - 1.5 mm, the stroke blank - like mine, narrow at the edges and wide in the middle. We apply.

The last moment - in the color palette on the right, click on the black color with the LEFT mouse button, and on the cross above the black color - with the RIGHT mouse button.
Now let's do the final touch and our bear will become furry. Remember the second drawing that we copied and left aside? It was his turn. Select the picture, then apply tracing to it. Bitmaps - Outline Trace - Line Art. In the window that opens, select the color black and white, play with the settings, you can put those that I have.

We apply, and we get a kind of shaggy. We delete the base drawing, and select all the shaggy and transfer it to our drawn bear. I will not tell you how to color the Bear. Otherwise, our MK will stretch over several pages. I think it will not be difficult for you to do it yourself, and if you have any questions, I will answer them.

We have the bear ready, but this is still a PART of the logo. In order for the logo to become complete, the author's name must be artistically entered into it. Choosing a font is a pretty personal process. Here - who likes what. One thing is recommended to take into account - the font should read well, without straining. Assuming that Maria Mishkina is a romantic-airy creature, I choose the elegant CAROLINA font for her.

Logo is a graphic representation of a trade mark. It is created for easy recognition of the company's brand among consumers.
The logo must be unique and of high quality and attract the attention of the buyer. Logos were created to distinguish products of manufacturers from the same industry.

The KOLORO company is engaged in the development of one-of-a-kind logos.

There are several types of logos:

1. Letter logo - one or more letters are used.
2. Logo "Symbol" - is depicted in the form of graphic or letter symbols.
3. Logo "Emblem" - a graphic element of the image and text.
4. Logoslovo logo - consists of letters only.
5. Abstract Sign logo - creates the visual form of a company concept using a symbol.

The first logo in the world

The first logo in the world was a picture of a dog listening to a gramophone. The dog's name was Nipper.
One of the brothers of the Barro family saw how the dog loves to listen to the Edison-Bell phonograph and decided to capture this moment by drawing a picture "Dog listening to the phonograph".

In 1900, Marc Barro's brother, Francis, took Nipper's drawing to a disc gramophone company. The owners of the company liked the drawing very much and decided to release their goods with this image. But the original version of the drawing, which depicted a drum gramophone, was replaced by a disk one. The drawing became the first trademark of the companies: “HMV music stores”, RCA, “Victor and HMV records”. The company also began releasing records with Nipper's designs.
The logo now uses the music channel of the HWV store.

Evolution of logos of global brands

The logos of global brands did not always look stylish and concise. Some companies, even though popular with consumers, have redrawn their logos. Main reasons:

• change of direction of activity;
• following new trends.

Let's take a look at some examples of the evolution of company logos.

• Global Apple Corporation

The first company logo was an engraving of Isaac Newton under an apple tree, which was wrapped around a large ribbon with the signature "Apple Computer Co" (1976-1977). This logo was designed by one of the founders of the company, Ronald Wayne. After Ronald left, the logo was changed.

The second Apple logo was designed by Rob Yanov. Nothing remained of the old company logo, except, perhaps, an idea with a fruit falling on Newton's head. Apple's new logo is the Rainbow Bitten Apple (1977-1998).

The logo that we see now on Apple products was changed in 2007. "Apple" has become metallic with reflections, but the shape remains the same.

• Samsung

Samsung means "three stars" in Korean. The company was established in South Korea. The first three logos used the stars and the Samsung name.

In 1993, the company decided to celebrate its 55th anniversary create a new logo ... It still exists today. This is a blue ellipse in the center of which is white stylized letters written "SAMSUNG".

• Twix bars

The first bars were produced in 1967 in Britain. They were called Raider. But a few years later, in 1979, the name was changed. Raider became Twix. After the name change, the products began to be exported to the USA.

Twix's name is made up of two words, double and biscuit. Twix bars are very popular all over the world. They are still marketed in Ireland under the first name Raider.

• Coca-Cola

Coca-Cola has the most recognizable corporate identity for a logo that's over 117 years old. The company was founded in 1886 and the logo in 1893. The company logo is written in Spencer calligraphy. It was created by Frank Robinson, an accountant and friend of the owner of the company.

In the early 1980s, due to competition from Pepsi products, it was decided to change the company's logo to New Coke. After making this marketing ploy, the company began to lose sales. Consumers did not like the new name of the drink. After some time, the drink was returned to its former name Coca-Cola, thus the company improved its sales.

• Pepsi

In 1903, the Pepsi-Cola trademark was created. Agree, the first logo of the company is not very pretty. We can say - a failure.
To prevent this from happening to your brand, you need to contact the team of professionals of the KOLORO company, which will help make a logo perfect.

After the Great Depression of the 1930s, Pepsi-Cola was able to prove to the Coca-Cola Company that it could compete with it on the same level.

In 1962, the company changed its logo to a tricolor ball and removed the Cola prefix. Now it is called only Pepsi. Nevertheless, the company logo changes very often. The reason for this is unknown.

• McDonald's

In 1940, the McDonald's company was created. The first company logo - the image of the Speedee chef . Later, the Speedee logo was redrawn. In the 60s, Jim Spindler changed the company logo to the one we know today. And that's the letter M.

Fashion industry logos (famous fashion brands)

Almost every one of us can recognize and name brand monograms. For fashion houses, the logo is very important because most of the fashion houses are named after the founding designers.

• Louis Vuitton

The fashion house was established in 1854. The corporate logo of the company is LV monograms. The color of the monograms and the canvas could change, but the logo of this brand has not changed to this day, except perhaps a little simplified in the 2000s.
Brand clothing are made of very high quality materials and therefore the products are expensive.

Louis Vuitton brand products are copied the most. But it is very easy to recognize a fake - in the original the brand logo is always located symmetrically.

• Chanel

For the first time, the Chanel logo appeared in 1921. He was depicted on a bottle of Chanel perfume No. 5. The company's logo is a double letter C. It resembles two wedding rings that are not closed together. The letter C is the initials of Coco Chanel.

• Fendi

The Fendi logo was created in 1972 by the company's new designer, Karl Lagerfeld. The brand logo is a large F that is mirrored.

• Versace

The Versace house logo is very extravagant and extraordinary. It was designed in 1978 by Gianni Versace. The logo represents the head of the representative of ancient Greek mythology - Medusa the Gorgon. The designer explained why he chose this character: "It is a synthesis of beauty and simplicity, which is capable of mesmerizing anyone, just like the clothes produced by the brand."

• Givenchy

In 1952 the Givenchy brand began to produce high quality clothing, as well as a line of jewelry and perfumes. The brand logo is very simple and concise. The four-fold letter G is placed in a square. It looks like Celtic jewelry.

Car brand logos

"Winged" cars:

Bentley - British luxury car. The characteristics of the car can be described in just two words - aristocratic luxury. The car logo is the letter "B" enclosed in the wings. The emblem indicates the power, speed, elegance of Bentley limousines.

Aston martin - the car logo was created in 1927. These are the eagle wings that frame the Aston Martin lettering. The owners of the company compared their car to an eagle. Because the eagle is a fast, agile and predatory bird.

Chrysler- The first American car logo was a pentagonal star created in 1923. After joining the company to the German concern Daimler AG in 1998, the logo was changed to “wings wide open”. They demonstrate the virtuosity and uniqueness of Chrysler vehicles.

Cars with animal logo

Jaguar - whose emblem was originally SS - Swallow Sidecar. From English "swallow" means "swallow". After the Second World War, most Europeans had negative associations with the SS emblem (association with fascists), so the owners of the company decided to change the name of the brand. Swallow Sidecar replaced with Jaguar. You must admit that strength, elegance and grace are very suitable for modern Jaguar cars.

Lamborghini - At first, the Italian company was engaged in the production of tractors. Therefore, the bull became the emblem of the company. This animal is very hardy and strong. Nowadays, Lamborghini cars are powerful, expensive supercars, and the golden bull emblem suits them very well.

Ferrari - the car logo of this brand is familiar to everyone. Its main attributes are a prancing black stallion on a yellow-gold background with a painted Italian flag at the top of the logo.

The original Ferrari emblem was on the plane of the pilot Francesco Baracca during the First World War. Enzo Ferrari asked Francesco to give him this logo. The pilot agreed and gave Enzo the right to use the logo.

The best logos of the music industry

Virgin Is a British record label. Created in 1972 by Richard Branson and Simon Draper. The name of the label is very interesting. Virgin translated from English means "virgin".

Created a logo Virgin Records (first company), English illustrator Roger Dean.

Over the years, the Virgin brand has become very popular with English performers. After Virgin signed with the punk rock band Sex Pistols, Branson decided that their company lacked insolence. Therefore, it was decided to change the company logo.

Legend has it that one of the artists painted the new logo we now know on a napkin. Branson loved it. Richard associated the new logo with his company. “Simplicity, attitude and energy are about us,” Branson said.

Sony Music Entertainment - established in 1988 and owned by Sony. Included in the "Big Four" record companies in the world. Sony Music covers almost all show business.

The first logo of the company is multi-colored, small triangles in the middle of which there were letters SMV. The company logo changed very often. In 2009, Sony Music decided to make the logo completely different. The new logo looks like this: a simple red brush effect on a white background and the text "SONY MUSIC" appears in the appropriate Sony font.

AC / DC Is a world famous rock band. Most people may not know the band's work, but everyone will recognize the AC / DC logo.

Creative director Bob Defrin helped create the logo for the rock band. The font was chosen from the Gutenberg Bible, the first ever printed book.

Huert's intention was to create an emblem in accordance with the biblical imagery of AC / DC's song "Let There Be Rock." Of course, the lightning bolt and blood red coloration suggests the presence of less angelic influences.

The Rolling Stones are a famous British rock band. Designer John Pasha helped create the logo for the group. For his work, he received 50 pounds. The designer was inspired by Mick Jagger's expressive lips and tongue. He was also inspired by the Hindu goddess Kali.

Queen Is a British rock band of the mid 1970s. She filled the hearts of many listeners. The logo was created by the lead singer of the group Freddie Mercury. He depicted the letter Q (the name of the group), which is surrounded by the zodiac signs of the musicians of the group.

Logo design trends 2017

Design Trends change almost every season. This applies not only to clothing, makeup and style, but also to trends in graphic logo design.
2017 logo trends

Minimalism

Many companies use this style, because minimalism is simplicity and conciseness. In minimalism, very few colors are used. Everything should be simple and performed in the same style, without unnecessary additions.

For example, the well-known application Instagram used this style.

The company's first logo was a black and white image of a Polaroid OneStep camera. In May 2016, the company decided to rebrand not only the logo, but also to change the design of the application. Now it's a camera and a rainbow with a gradient effect.

Color gradient

Creating a logo with a gradient of colors is a very good move for many companies, because this trend will be at its peak for a long time. A striking example is the international payment system MasterCard. The company's designers have simplified design and used a geometric fill for the logo.

Black and white trend

Black and white design will always be in trend. Conciseness and simplicity of two colors is always a win-win option.

The best example is the world famous Nike brand.

Carolyn Davidson helped create the logo for the brand. The logo features an abstract wing of the goddess Nike.

Geometric figures

To create a unique but at the same time simple logo, designers use geometric shapes that are very easy to perceive and remember.

Example - logo YouTube -a service that provides video hosting services. The brand logo is a “bubble” in the middle of which there is a “play” icon.

Lettering

Pretty simple style. The letters are selected specifically for a specific name or text and are used only once.

Lettering can include a company logo Google... The first company logo was created in a graphic editor by co-founder Sergey Brin. Ruth Kedar is the designer of the new Google logo style. It was she who came up with the logo design that we know now.

Hand drawn

The hand-drawn logos look understandable and popular. A lot of world famous companies use this style.

Johnson & Johnson Is a good example of the new 2017 trend. The company logo is very simple - handwritten in red text on a white background.

Animated web logos

Animated web logos are the trend of 2017. They look very bright, extraordinary. With the help of Gif logos, you can attract the attention of consumers.

Disney has been using this trend for a long time. Back in 1985, Tinker Bell began flying over the Sleeping Beauty Castle.

KOLORO company will develop for you a unique design of your logo, because our specialists are always in the subject of new trends in world design.

On design resources and forums, you can find many topics related to plagiarism, logo theft. Many logo makers suffer from the fact that their work is used by other people without permission.

It's one thing - scammers who list works in a portfolio on the stock exchange, posing as their own. Exchanges and other resources usually meet halfway by blocking the cheater's account if the real author provides all the necessary evidence.

But what if your work is used as a logo by a company that did not pay for it? You drew a logo for a competition, or just for a portfolio, and someone decided that they can freely take it and use it without specifying your authorship and without asking permission?

These questions are answered today director of companyTumanovaGroup , a lawyer with eight years of experienceDavydova Marina Alexandrovna.

Consider the following situation: a designer noticed a logo on the website of company X, which he developed 2 years ago. He posted this logo on network resources, with attribution. Nobody gave permission to the company to use this logo. What is the right thing to do in this situation? Should I write directly to the company with a request to remove the logo, or contact a lawyer? Should I write an official letter (by mail) or can I limit myself to correspondence on social networks or e-mail?

- First of all, Olga, let's figure out what specifically indicates copyright, whether the specified logo is a registered trademark in the manner prescribed by law. I had a precedent related to the recognition of logo rights. In this case, I recommend writing a letter, a request, call it whatever you like, which will help to establish the presence or absence of the above forms of copyright. Also, in order to exclude plagiarism, you yourself must have established copyright.

It is extremely rare, but it happens that the design ideas and the creation of logos may coincide.

In the case of sending a letter, it is necessary to issue it as a registered letter, with a read receipt and a list of attachments. In the event of litigation, this will allow you to prove the fact of sending a preliminary letter or claim. This will exhaust the pre-trial procedure for resolving the dispute, which, by the way, sometimes does not go directly into the judicial one, I recommend.

If the designer has not registered the trademark, then, in fact, he is not the legal copyright holder.
In this case, the way out for the designer is to apply to the patent office.
In addition, I recommend that our clients check the information about the logos in advance, since the service industry is currently oversaturated and there is a high probability of overlapping ideas and images.
If a designer uses a logo, then I recommend registering it in this form, because if you register a logo as a trademark, it can be interpreted by another company, in a different color scheme, for example.

Speaking of the logos of famous brands. They do not indicate copyright, but use is excluded as they are registered accordingly. So it is here. The decision on plagiarism and copyright infringement is made only by the competent authorities, that is, in court. Thus, in order for a designer to protect his rights to a logo, he needs to prove the AUTHORITY, that is, a registered right or the fact that this particular logo was created and placed by this particular designer. However, I repeat, the decision is made only by the judicial authority.
In the absence of registered rights to the logo, if the designer discovered its use by another company, in the first place, you need to register it... In addition, it is possible in a pre-trial or out-of-court procedure with a corresponding statement. If a designer uploads a logo to the network and does not want its third-party use, you must attach a URL link to it and indicate that it is prohibited to use it without a link to the source or attribution.

The use of the logo in the presence of a phrase about the conditions of its use should be used with an indication of the source (primary source).

What evidence and documents need to be collected if the company does not want to remove the logo and the designer decides to go to court?
How to write a lawsuit in court correctly, what points should be indicated?

- If the logo is registered, it is valid for 10 years, so if the designer acts within these terms, then there is no reason for refusal. Using someone else's logo is a violation of the exclusive rights of copyright holders (Part IV of the Civil Code Russian Federation). To protect violated rights in this area, it is necessary to file a statement of claim for the protection of exclusive rights to a trademark, on the prohibition of the use of the designation.

Any statement of claim must be motivated. The facts that are indicated in the claim must be confirmed in the annexes to the application, and expressed in documents that have legal force.

The statement of claim must indicate the data of the applicant (Claimant), the Respondent - the one who violated the rights, that is, used the logo, indicating the addresses. In addition, the application specifies the grounds for the right to the object of intellectual property, copyright. It is necessary to indicate how the violation of rights was expressed. Also, when using someone else's logo, compensation is provided to the party whose rights are violated. In the statement we refer to Articles 1252, 1301 of the Civil Code of the Russian Federation.

We build the evidence base on the documents of the copyright holder, a pre-trial written claim or demand, as well as documents confirming the use of someone else's trademark.

- Is it worth trying to create a scandal "in public", accusing the company of stealing on social networks and forums?

- I would recommend giving publicity if the issue can be resolved peacefully or even in court, but still there will be a decision. Publicity, in my opinion, is reasonable in order to attract more people for public opinion, external evaluation and influence. This is no longer a legal issue, but a designer's personal preference. But it is worth remembering that the dissemination of information containing libel is punished, and even criminal liability is provided.

- Many designers find themselves in such a situation - they upload their work to their portfolio, do not register it, and then do not know how to prove that it was they who developed the logo, and whether it is worth suing or not. Those. the result is this - we drew a logo before uploading it somewhere - register; saw what they are using - write a letter with a claim, if they refuse to remove or indicate the author - go to court, attaching all documents to the claim, which confirms the authorship + letter... Right?

- Yes. It is advisable to make screenshots, a copy of the cache and that the URL link is visible in the address bar.

- Do the screenshots need to be certified by a notary?

We thank Marina Aleksandrovna for the consultation!

We hope this material will help you if you see other people misusing your work.

• to identify the business in general
• for an advertising company
• for a one-time / cyclical event, event
• for presentation for a specific period (periodic sign)
• for specific tasks (for a collection of works, for a series of goods, for a promotion, etc.)
• for a specific person (public or popular person, public or political figure, private master, artist, etc.)
• for a team, group of people, club, team, etc.

A clear understanding of how you plan to use the logo will give an idea of \u200b\u200bits appearance, and, accordingly, will make it as easy as possible for the customer to form the technical task for the contractor, as a result you will get what you expect.

What exactly do you need to identify

• logo
• emblem
• company logo
• trademark (trade mark)
• personal sign

Logo - from the Greek "logos" - a word, "typos" - an imprint. It follows from this that a logo is a specially designed graphic original outline of the full or partial name of a firm, company, product, product or service.

Logos are subject to registration, are part of the trademark, the basis corporate identity... The logo is closely related to the naming, so they are often ordered at the same time. The difference is that naming is the generation of the name itself, and the logo is a graphic presentation.

In the modern sense, the logo has a broader representation, very often on the Internet you can find the following picture as a logo: name + graphic associative elements + slogan. Historically, this is not entirely true, but not in the terminology of happiness.

Emblem (from the Latin language "emblema" - insert, convex image) - a conditional associative (often symbolic) image, indicating a concept or idea. Is part of the brand name, can be used separately.

An interesting fact: if you can safely use the emblem without "writing the name" and you will be recognized, then branding is moving in the right direction! Here is an illustrative example of such a “symbolic logo” (ie emblem):

The brand name is, in fact, the most universal term that combines the concepts of a logo and an emblem.

Trademark - name, symbol, picture, monogram, drawing, etc., which is used to indicate the belonging of a certain product to a particular company. It differs from a trademark in that the latter is an officially registered trademark in the relevant authorities.

Personal sign - logo, emblem, monogram, which are a graphic identifier indicating a specific person.

Firstly, there are a lot of professions and hobbies that do not need to create a specific structure, but this does NOT mean: "no company - no corporate identity!" The personal sign plays the same role as a visual identifier. For example: freelance artist, private artist, creative person, singer, etc. In order to distinguish your product from peers and competitors, create and use your personal sign - a kind of "signature" that will accompany the fruits of your creativity and professional activity, helping to popularize the product and form a brand.

Secondly, a personal sign can become the basis of a “personal style”. Our project "Brand of personality" is based on this statement, which you can read about in the next article - "A unique project of the Russian Vek company" brand_personality "

This is not all the terminology in this area. We have revealed the basic concepts that can help before starting development. Get to the point!

To order

Types of logos

In fact, there are no specific encyclopedic logos. But many agencies that provide logo design services classify them into letter, symbol, and combination. As we figured out above, in fact we get a logo, emblem and a full-fledged brand name.

Styles of logos and signs

There are only conditional definitions of character styles without a clear classification. For your convenience, we present the following types of logos and signs:

Font style. Classic logo - the use of original solutions when writing names, lettering, calligraphy. It implies the selection of a special font, "playing" with it, transforming shapes and colors. Letters can be inscribed in some shapes or turn into some of them. There are hundreds of fonts today. Nevertheless, nowadays the "lettering" service is very popular - the development by the hand of an artist of a special skillful corporate font for various purposes. It differs from calligraphy in that the latter excludes the possibility of adding various shapes, symbols or elements. Calligraphy is a graceful, artistic, “correct” and clear-cut inscription, which does not require any additional decoration.

Geometric style. It is based on the use of geometric shapes and forms. Moreover, shapes can be combined with text, or individual letters can be presented in the form of geometric shapes. In general, it turns out to be a rather simple and laconic sign.

3D style. Conventionally, the same geometric style, only in three-dimensional space. Very often there is some confusion, when, for example, the emblem looks like a 3d model, and the fonts in 2d, or vice versa. Do not confuse geometric shapes, 3d shapes and volumetric rendering. It happens that we can come across a well-developed element from an artistic point of view, which seems to be "volumetric", but this is not necessarily 3d.

Bio-style. Signs that contain outlines, silhouettes or shapes that resemble representatives of flora and fauna - plants, animals, birds, fish, insects. Quite a popular style. These elements often serve as symbols, talismans, personifications, associations for a specific company (its name or field of activity, etc.) Moreover, the images can be quite stylized or veiled, and sometimes expressed clearly and clearly.

Techno or industrial style. Signs in the image of which details of mechanisms, circuits, parts of electronic devices, scientific elements, etc. are guessed. A very popular style of brand names for industries, transport companies, energy, chemical, innovative technologies, etc.

Subject style. Brand names that contain images of inanimate objects. If the company has its own distinctive feature and is associated with a specific subject, it may well become the logo of the company.

Heraldic style. The style of these signs stands out significantly from the rest. This style is expressed by the presence of flags, heraldic figures, symbols, images of heraldic creatures, animals and plants in a special style. This historically established style is considered traditional for companies with a rich history, legend, philosophy, as well as for private clubs, sports teams, schools, etc.

Character style. Quite conventional, it can sometimes be attributed to the heraldic, sometimes to the subject. A distinctive feature of this style is the use of symbols that are generally accepted emblems of specific concepts, cause an unambiguous associative array in the subconscious of the audience.

Vintage style. Vintage-style signs often resemble stamp impressions. They call it that because this style was especially popular at the beginning of the 20th century. An expressive feature is the symmetry and "centricity" of the composition.

Human image. It is expressed by the peculiarity of the spiritualization or "revitalization" of objects and phenomena, the transfer of human characteristics or the use of the image of a person.

P.S. The information was provided by the company "Russian Vek", based on its own observations, research and study of professional literature and analysis of the modern market for branding services.

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