Any successful business starts with a good idea. Therefore, if you decide to open an online store, first of all you need to think about the range of products for sale. This is the main question that every aspiring entrepreneur faces. If you can’t decide on a line of business, check out the most popular ideas for what to sell in an online store, collected in this article.

Where to begin?

So, you have decided to open your own online store, what to sell? This question arises for every novice entrepreneur who wants to start trading online. To find out which product is profitable to sell on the Internet, just test the niche you have chosen using special service. With its help, you can determine how often buyers show interest in a particular product by making queries in search engines. If the result is low, the product will not be in demand, and accordingly, you will not be able to make a good profit from its sale. If the product is searched daily by hundreds, or even thousands of network users, this means that you have done right choice.

Before you make a final decision on what to sell through an online store, decide how much you are willing to invest in starting your own business, draw up a competent business plan and get to work. It is also advisable to hire a specialist who can give advice and attract buyers to him.

Book trading

Do you want to know what is best to sell in an online store? Pay attention to the books. This is the most popular product on the Internet, with which many successful entrepreneurs started trading.

Its main advantages:

• Low purchase price;
• Inexpensive, convenient delivery;
• Absence of any warranty obligations;
• Simple storage conditions;
• High demand.

Collectible editions sell especially well online.

An online bookstore is a great option. Since books are a fairly in-demand product, all initial investments pay off in the shortest possible time. Such products are usually marked up by 50–70%. The disadvantages of business include the high level of competition in this area and a large number of pirated copies of popular publications. Despite this, many experienced experts believe that books are the best option for a beginner than selling in an online store.

Inexpensive electronics and gadgets

Nowadays, such products are in great demand. Its range is constantly updated, so this market segment has the highest level of competition. This is a great idea for 2019, what to sell in an online store, but in order to promote such a business, it will take a lot of time, as well as the help of professionals. In addition, you will need large financial investments, but they will pay off in the shortest possible time.

To attract customers, offer them affordable prices, free shipping, various discounts and promotions. The main disadvantages of the business are the possibility of damage to goods during delivery and returns of equipment with manufacturing defects. The markup on such goods ranges from 15–45%. Electronics rank high on the list of best-selling goods on the Internet, so trading in such goods will in any case bring good profits.

Childen's goods

If you are looking for something profitable to sell in an online store, pay attention to children's products and toys. You can make a good markup on this type of product (more than 100%) and, accordingly, receive a decent income. Loving parents pamper their babies, so sales of children's products are constantly growing. Before that, carefully study the offers of competitors and select a popular product.

The best option for aspiring entrepreneurs who are starting from scratch is offline, and some of the things that will be brought in for commission are put up for sale in an online store. Thanks to this, you can make a profit from sales without investing money in purchasing goods.

Goods for pets

People who have pets are willing to pay any money for the comfort of their pets. If you can’t decide what to sell in an online store, try offering customers:

• Food for cats and dogs;
• Clothes for animals;
• Furniture and accessories.

Such products are low cost and are always in good demand. In addition, pet products are difficult to find in small towns, so residents of small towns mostly buy them online.

If you are not attracted to pet products, you might want to ask. This idea is perfect for fishing lovers. Advertise your resource on thematic forums and websites for men. When the business begins to develop, you can add hunting and outdoor products to the range.

Intimate goods

Can't find interesting idea What can you sell in an online store? Recently, many sites have appeared on the Internet that offer erotic products. This is a specific product, but it has its consumers. Many people are embarrassed to buy such goods in specialized stores, so they order them online. If you have not yet decided what is the best way to trade in an online store, pay special attention to this profitable idea. There will be no problems with the delivery of such goods, and you can earn a substantial income from its sale.

Auto parts

This is a great idea that you can sell in an online store during a crisis. If you want to open a business with a small investment, you can initially sell spare parts for a specific brand of car. When choosing a specialization, keep in mind that during a crisis they often buy parts for domestically produced cars.

Most popular product:

• Filters;
• Racks;
• Headlights;
• Mirrors;
• All kinds of accessories.

Before you open an online spare parts store from scratch, you need to decide which customers your products will be designed for. You must clearly understand in which direction you want to move. According to experts, the profitability of such a business reaches 50-70%.

Handmade

Recently, many citizens of our country who want to improve their financial situation, the question is often asked, ? If you are creative, you can make some products at home and sell them online. Handmade crafts are very popular, so this activity can bring a good, stable profit. Let's figure it out, shall we?

It could be:

1. Exclusive clothing;
2. Various souvenirs;
3. Handmade soap;
4. Decorative candles;
5. Jewelry and accessories;
6. Products made from wicker;
7. Ceramics and more.

Chinese products

According to experts, it is guaranteed to bring decent profits. During the crisis, many consumers prefer inexpensive, high-quality products, so they often visit online stores that offer cheap goods from China.

If you decide to get into this business, first of all you need to choose what to trade.

The most popular Chinese-made products:

• Clothing and footwear;
• Car gadgets;
• Tablets, laptops and mobile phones;
• Accessories.

After you select the assortment, you need to start looking for a reliable intermediary who will supply you with goods on favorable terms. Some Chinese online stores offer free shipping, which means you can order goods directly from China from the manufacturer and resell them on their website. If you want to bring good profits, enter into cooperation agreements with enterprises retail and supply them with products in small quantities. The more partners you can attract to your business, the higher your earnings will be.

How much can you earn?

It is impossible to answer this question unequivocally, since the profit of online stores depends on many factors:

• Business scale. A small online store with an assortment of 20 items will not be able to generate much profit;
• Initial investment. If you invest a lot of money in your business, there is a big risk that you won't get it back. At the same time, if you start with a small capital, trading will bring a penny profit;
• Promotion costs. If you do not invest money in website promotion, it will begin to generate income in 2–3 years, and then in the best case;
• Attendance. According to statistics, in the West, out of 100 customers who visit an online store, only 1 person makes a purchase. In our country, people do not have much confidence in online trading, so 1 out of 500 people decide to make a purchase.

Some resources bring in only 5–6 thousand rubles per month, while others at the same time allow you to earn up to 5 million rubles. To develop your store to such a high level, you will need about 10 years of intensive work and substantial investment.

In addition, I would like to note that earnings and profits of online stores are two different things. Today, there are many enterprises operating online with a huge turnover, but they receive little profit. Almost all the money earned has to be spent on maintaining and developing the business. They have been working in the market for several years and have already passed the break-even point, but despite this, entrepreneurs have to literally “survive” in a difficult economic situation. But there are also resources that bring huge income. It all depends on the choice of product and your attitude to the matter.

Many novice entrepreneurs wonder what to sell in a small store. In fact, the question is much deeper than it seems - after all, in a store with an area of ​​a couple of tens of square meters, not every product can be sold profitably, especially if the outlet is located in a residential area, that is, within walking distance. In this article we will look at the best options for organizing trade in a small area.

The first thing that comes to mind when it comes to organizing a business related to trade is opening a grocery store. And this is a really good option. An area of ​​20-30 square meters will be more than enough. The initial investment in the purchase of goods and commercial equipment will not exceed seven to eight thousand euros. If you purchase used equipment, you can save about a thousand euros. Net profit can reach 1.5-2.5 thousand euros per month, depending on the location of the property.

Childen's goods

You can also make great money selling children's products. The investment will be greater than when opening a grocery store, but the profit may be significantly higher. So, in addition to the initial investment of 9-10 thousand dollars in goods and commercial equipment, you will need to invest another 200-300 dollars in arranging a ramp - many parents will come with strollers. The profitability of such an object is on average about 2.2-2.7 thousand dollars and higher.

Goods for pets

Every second city resident has pets, so a pet supply store is a very profitable business that does not require significant investments. The initial investment will not exceed six to seven thousand euros if you purchase feed from the middle and lower price segments.

However, it is worth keeping in mind that many pet owners want their pets to receive the product highest quality. And to make money on this, you will have to increase investments: you will have to invest about one and a half thousand euros in expanding the range of high-quality feed. The profit will be from 1.2 to 2.3 thousand euros. If you establish contact with local manufacturers of furniture for animals, you can earn an additional 200-500 euros per month.

Draft beer

The shops draft beer bring a stable, albeit small income and require minimum investment. In a room of 30 square meters you can open a retail outlet with approximately 16 taps, that is, you can offer your customers 16 types of beer. Preference should be given to domestic varieties, since they are much cheaper and allow for a large markup (up to 100 percent), providing higher profits.

The total investment in opening such an establishment will be about four to five thousand dollars. Earnings in this business entirely depend on the season - if in winter the profit will be 1-1.5 thousand dollars per month, then in the summer the income will be better - up to 2-4 thousand dollars per month. It is especially profitable to open such stores in regions with warm climates.

Pharmacy

Opening a pharmacy on your own will cost 14-16 thousand dollars, with a franchise - 20-25 thousand. However, the second option is preferable: a pharmacy with a familiar, well-advertised sign is more credible and, accordingly, will attract more customers and bring greater profits. In addition, a franchise provides many other benefits such as staff training, marketing support, and so on. The average monthly income of a pharmacy within walking distance is 3-4 thousand dollars.

Flowers

If, when wondering what you can sell in a small store, you choose flowers, you will never regret it. Investments in opening a flower shop will be only 3-4 thousand dollars, and the average monthly profit will be from one and a half thousand euros. The only serious drawback of such a business is the short shelf life of flowers, and it is possible to understand how much goods should be in stock only through trial and error.

Confectionery

Investments in opening a confectionery store will be approximately 4-5.5 thousand dollars, taking into account the purchase of equipment and the first batch of goods. If there are large franchises in this area in your city, it makes sense to take a closer look at them - as in the case of pharmacies, the investment when buying a franchise will be greater, but the profitability will also be higher. Profit from the sale of confectionery products will range from 800 to one and a half thousand dollars per month. You can increase your income by selling tea and coffee.

What to give up

It is also impossible not to mention options from which, for one reason or another, worth giving up:

• textile products;
• souvenirs;
• books, stationery and computers;
• cosmetics and perfumes;
• men's clothing and shoes;
• jewelry.

Now, knowing what to sell in a small store and what to refuse, you can choose the option that you like and can afford. And even if something doesn’t work out the first time, don’t give up. Remember, success comes to the persistent.

Business in small towns has some distinctive features. They must be taken into account in order to ensure the stability and profitability of an enterprise in any field of activity.

Local market analysis

In order not to lose your invested funds and make a profit, you need to start opening your own business with its planning. At this stage, you should carefully assess the situation on the local market and select the most promising niche.

The following factors require a competent assessment:

• Population size, its structure;
• Economic opportunities, solvency of residents;
• The relationship between supply and demand, the presence of unmet needs of the population;
• Opportunities for competition.

Having studied the data on the number of residents and their age composition, it is easy to determine the most numerous category of the population and its needs. For example, if there are a lot of young people in the city, it would be advisable to consider the idea of ​​opening a sports or gym, sporting goods and food store, children's clothing or toy store.

When starting your own business, it is important not to overestimate your financial capabilities. potential consumers. In cities with low incomes, types of business such as an expensive spa salon, an expensive branded clothing store or animal grooming will not be popular among residents.

Having an idea of ​​the size and structure of the population, its solvency, it is not difficult to analyze the level of its needs and the degree of their satisfaction. Perhaps the city lacks 24-hour pharmacies, a store for car enthusiasts, or young people have nowhere to spend their free time.

It is profitable to start activities in areas where competition is minimal or absent at all. The most promising will be a new idea that is useful for residents, but has not yet been implemented. For example, a private kindergarten, a pet supply store, large-format printing services.

Business in a small town - pros and cons

Starting a business in small town, it is important to evaluate all its pros and cons, which will significantly affect the efficiency of operations.

Obvious disadvantages hindering business development in small towns:

• A small amount of potential clients;
• Low level of income of the population;
• Limited demand.

Small number of inhabitants in small towns and their low level of income significantly limit the choice of field of activity. In small settlements, trade in narrow goods will not bring profit. special purpose such as art supplies or musical instruments.

Low income of the population determine the demand mainly only for everyday goods. The lower the income, the less the buyer is willing to spend on non-essential items.

Business in small towns has its advantages:

• Short starting investments capital and operating costs;
• A small number of competitors or even their absence;
• Unpretentious clients;
• State support for regional small businesses.

An important advantage of small cities The fact is that you can start your own business and run it at much lower costs than in a large metropolis. Renting premises will cost several times less, and staff salaries are also low.

In small towns does not work large companies, with which it is difficult to compete. And there are few local competitors, so it will not be difficult to thoroughly study the advantages and weak sides each of them and find the freest niche.

Unlike the population In large cities, residents of the regions are less demanding of goods; they prefer high-quality domestic products rather than expensive delicacies. They don't follow fashion trends so fanatically.

A stock store selling high-quality clothing from outdated collections can become very popular among local residents. Good suppliers will provide the store with excellent products at low prices.

Thanks to government programs for the development of small businesses in the regions, you can receive certain benefits and subsidies.

Business in a small town - where to start

Having assessed the situation in the local market and studied potential clients, you can choose a suitable niche that is in demand and will bring profit.

There are several ways to start your own business:

• Offer a product that is in demand, the demand for which is not fully satisfied;
• Bring to market new product, an idea that had never existed in the city before;
• Organize a business in the area where you have experience, qualifications, and special education.

If a business opens in a niche where there is already competition, it is necessary to provide benefits that attract customers. In small towns, it is important to focus on the quality of service.

Individual approach, Additional services, included in the price, various promotions and discounts will increase the number of sales.

Reputation in a small town where many people know each other has great importance. Customers satisfied with the quality of the product and service will become regular visitors.

Many business ideas that work in megacities have not yet been implemented in small towns. We need to implement a successful idea that will be in demand among local residents. For example, the first fast food in the city.

Lack of competitors– an important advantage of promoting new products, which will ensure a quick return on investment for the business.

An indisputable advantage over competitors is the owner’s personal experience and special knowledge in the area where he is opening a business. Knowing all the ins and outs of your business will help you attract and retain clients.

The location of the business is also important. It must be relevant to the target population. Establishments Catering It would be more efficient to locate it closer to the city center, and the grocery store would be welcomed by residents of the outskirts who have to walk far to buy groceries.

Having decided on the field of activity, it is necessary develop a detailed business plan, calculate the required amount starting capital, efficiency and profitability of the enterprise. Having economic justification your project and its profitability, you can contact the bank and get a loan.

Qualified legal advice will help you competently take advantage of the state small business support program. As part of the program, you can take advantage of benefits when obtaining a loan, subsidies and tax breaks.

Franchise

Franchise business involves opening your own business under the name of a famous brand and work according to his standards. The advantage of this approach is that the company is already promoted and popular, this inspires the trust of potential customers and ensures stable sales.

Franchise agreement offer various companies working with food, clothing, shoes, furniture, household appliances, as well as cafes and restaurants, delivery services, entertainment complexes. It is important to make the right choice, to determine what will be most in demand in the city.

You also need to pay attention to terms of cooperation, reliability of the partner, availability and amount of franchise payments. At the beginning of the activity, the terms of delivery of goods, mutual settlements, advertising campaign. A lot of unofficial useful information can be learned from other network participants.

Working in partnership presupposes the fulfillment of certain conditions. Must be carefully study the terms of the contract. In some cases, failure to fulfill the sales plan leads to termination of cooperation. Information about all such points must be collected before signing the contract.

At first the franchisor provides financial support, but you won’t be able to do it without your own investments. Companies do not bear the costs of renting premises, paying staff, tax and other obligations.

Consultations with company specialists will help aspiring entrepreneurs understand all the intricacies of running a business.

Ideas

In small towns real income brings business in the field of trade. It is most profitable to sell everyday goods here.

Produse store

Grocery store opening- this is the most a win-win in any locality.

There is always a demand for products, regardless of the economic situation. It is important to choose the right location, and the store will be profitable.

Most likely, there is already a large shopping center in the city center. There is no point in competing with him in prices or assortment.

It is more profitable to sell products in close proximity to residential buildings, for example, to open a store on the ground floor of a high-rise building.

According to marketers' observations, in hypermarkets, buyers prefer to shop once a week, buying goods for future use, because prices there are lower. It is more convenient to purchase food products that need to be purchased daily close to home. These products - bread and pastries, milk, tea and sweets for tea, fruit - form the basis of the assortment of convenience stores.

To attract and retain customers, the store must have advantages over competitors and have its own “zest.” Fresh baked goods every day can be such an advantageous difference. If you install an oven in a store or open a mini-bakery next to it, the appetizing smell of fresh bread will provide regular customers.

Goods for children

Trade in goods for children – stable business, regardless of the season or size of the settlement. The fact that parents usually do not save on purchases for children causes more high markups on children's products. This ensures good business profitability and makes it possible to pursue a more flexible pricing policy, creating an advantage over competitors.

The areas of trade are quite diverse: children's clothing and shoes, toys, baby food, cribs, strollers and other similar products.

Marketing research will help you successfully determine the direction for your store.

After analyzing the assortment and prices of competitors, and talking with the population, we can draw a conclusion about what children's products are needed in the city.

Highest attendance observed in stores located near childcare facilities(kindergartens, schools, clinics), in shopping arcades or large shopping centers. The store can be highly specialized, for example, a children's sports clothing store, or universal.

Children's store should attract with an original thematic design. Competitive advantages will help ensure a constant flow of customers. These could be lower prices, exclusive assortments, holiday promotions, discounts, discount cards.

Buyers will also like additional amenities: a room where you can feed a baby or spacious fitting rooms that can accommodate both a child and a parent, a children's corner and a TV with cartoons.

The staff is also important. Friendly sales assistants must be able to communicate patiently with children.

Goods for pets

Pet products are in demand among all segments of the population, from schoolchildren to retirees. Products for cats and dogs are in greatest demand; aquariums are also becoming fashionable. Aquariums are now found not only in houses and apartments, but also in supermarkets and official institutions.

A small simple store can sell the most popular goods for everyday needs, mainly goods for cats and dogs: food, litter, combs, shampoos, leashes, muzzles, collars. You can attract customers with a catalog of goods delivered to order.

Such a store should be located in a public place: on a busy street, near a bus stop, next to other stores.

Car accessories

In our time, when Almost every family has a car, business in this area is very relevant. Trade in car accessories in our country is only gaining momentum.

Now there is a good opportunity to become the first owner of a car accessories store in your city.

These accessories are additional devices and means to improve the operation of the mechanisms and appearance of the car, and increase the convenience of its use.

Such products include windshield wipers, deflectors, foot mats, as well as various equipment: GPS navigators, radar detectors, video recorders and much more.

A good option might be suitable franchise. The partner company will provide regular supplies of certified goods at competitive prices. The store will feature the latest new car accessories.

Trading quality products from official representatives and distributors will provide an undeniable competitive advantage.

Household goods

The range of household goods is very wide. There is an opportunity to find your niche in this area, a category of goods for which demand exceeds supply. Main groups of household goods: household goods, gardening goods, household chemicals. The specific choice will be determined by the current market situation.

The profitability of trade in household goods ensures a large turnover. The optimal assortment of a small store should be a large number of inexpensive items for everyday use. Accordingly, a hardware store needs a large retail space.

A good place to locate a store would be a densely populated residential area where there are no competitors nearby. It is not advisable to locate a store near shopping centers and chain retail outlets.

Conclusion

In any business, it is important not to stop there.

And in accordance with this, it is necessary to promptly introduce new methods of work into business, constantly update and expand the list of products. Sometimes it is more profitable to completely change the assortment than to sit and wait for customers.

Profitable niches for trading: pilaf via the Internet, knives, optics and much more.

 

Since the establishment of commodity-money relations, trade has been one of the most profitable types business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will definitely be in demand: already known and “promoted” or innovative? Low or high price category? Domestic or imported?

To understand which product to choose for promotion, you should analyze the market situation in various segments, its development prospects, evaluate sales channels and the level of competition.

Market situation

Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015, real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 - by another 3.9%.

According to Romir research, approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: groceries, clothing, shoes, and other non-food items of daily demand.

Sociologists distinguish four types of buyers depending on their chosen cost-saving strategy (see Table 1).

Table 1. “Portraits” of buyers

Buyer type	Signs	Behavior
"Optimizer"	Men over 45 living in large cities	Refusal from expensive brands (21%), transition to cheaper ones (31%)
"Rationalist"	High income people	They make a list of proposed purchases (29%) and always follow it
"Bargain Hunter"	Women 35-44 years old, low-income citizens, residents of small towns (100-500 thousand population)	They purchase goods mainly through promotions (19%)
"Thrifty"	Residents of small settlements, low income people	They stock up on food for future use (16%), go shopping less often to keep their budget under control (22%)

Similar trends are observed in online sales (see Fig. 1).

*Data does not include online orders of prepared food, tickets, digital goods, wholesale purchases

In 2015, according to Vedomosti, they grew by only 3% taking into account inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% taking into account inflation). In the average online store, the receipt “grew” by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (increase to 160 million)

According to Data Insight statistics, from electronics and household appliances Buyers' interest has shifted to budget products: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods has decreased. The leaders are sporting goods, products for animals and children's assortment.

Summary: The market situation makes us think about creating a fairly wide assortment designed for an audience interested in saving money. At the same time, the quality must be acceptable, since competition in the low and medium segments has been and remains high. The sales strategy should be focused on different categories of citizens and take into account their preferred methods of saving.

What do buyers want?

Let's look at what products are profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbes 2016).

Food products: pilaf via the Internet

Food products are classified as essential. Even in times of austerity, buyers will never exclude them from their shopping basket. This means you can take your place in this niche. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened the online Uzbek food store Plov.com.

Start-up capital - 1 million rubles from their own savings - was spent on furnishing the kitchen and creating a website for accepting orders.

At first, the entrepreneur and his partners sold only pilaf, but in 2015 they expanded the range and began offering sweets, salads, manti, and baked goods: sales increased by 88%. The revenue of the online store in the period from January to April 2016 increased by 2 times compared to the same period last year.

Our immediate plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. — In summer, people try to spend more time outdoors, in parks. We have to be where our client is.”

At the end of 2015, I. Ismailov became the winner of the “School young billionaire", held annually by Forbes, and its project is recognized as one of the most promising.

Cooking at home: knives for amateur cooks

During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat tasty and beautiful food. This trend was noticed by entrepreneur Alexey Yakovlev and entered into an agreement with largest producer steel and ceramic knives "Samura Cutlery". By promoting the products of this company in the middle price category, you can interest amateur cooks in them. The idea has justified itself: today the Samura franchise (TOP 5 in the Forbes rating of 2016) operates 250 points of sale (23 opened in 2015).

The initial investment is 250,000 rubles: it involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, profit - 2 million rubles (knives are sold with a 160% markup).

Good vision at a price

The demand for health products is consistently high. This explains the success of Icraft Optics - the federal retail network stores selling ready-made glasses and making them to order (has its own lens turning workshop). Franchise TOP-12 Forbes rating. Currently there are 130 of its own and 350 franchise points (120 opened in 2015).

Geography of business - more than 100 cities. There are no royalties or lump sum fees. For the start-up fee (1.4 million rubles), franchisees receive retail, lighting, medical equipment and a basic batch of goods.

The franchisor offers partners the opportunity to make up to 300% of the retail markup and, as a bonus, gives 50% compensation for advertising costs.

Revenue - 6 million rubles, franchisee profit - 3 million rubles.

For children's creativity

Most parents consider investing in the younger generation to be paramount and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's look at them in more detail.

If we talk about the offline format, the franchise for selling creative kits “Orange Elephant” is successfully promoting (TOP 15 in the Forbes rating): 10 of its own and 422 franchise points. Franchisors have their own production in China of kits for drawing, modeling, design, and decoration. Today it is one of the most recognizable and rapidly growing chains of goods for children, represented in 61 cities in Russia, as well as in the CIS, Europe, Asia, and South Africa. In 2015, 85 new Orange Elephant locations opened.

Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.

What is profitable to sell online?

Today, almost anyone can create their own online store. But not everyone knows what to fill it with. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and their marketing features that are worth paying attention to (see Table 2).

Table 2. What is profitable to trade on the Internet?

		What to pay attention to
	high demand (seasonal holidays, birthdays, memorable dates, etc.) you can sell goods own production with markup up to 300%	high competition, including with large online platforms and retail souvenir stores seasonality (high season - from May to August, peak - before the holidays)
	the ability to order delivery of the most popular items - food and filler, which usually have a large volume, so it can be inconvenient to pick them up from the supermarket good decision for those who do not have a pet store near their home	products with a long shelf life, so they are ordered at a significant interval: you will have to engage in active promotion during a crisis, many switch to feeding animals by-products
Hobby items (diamond mosaic, felting wool, paints, brushes, decoupage paper) and collecting items (stamps, coins, antiques)	enthusiastic people are a grateful audience: they will always find funds for their hobby It is not profitable to maintain an offline store on this topic, since the goods are not essential, but in the online version it is profitable (less overhead costs, lower price, higher demand)	Many people hesitate to purchase collectible goods via the Internet due to the risk of counterfeits goods are not cheap, so demand for them during a crisis will be limited
Goods for recreation and tourism	More and more people are focusing on active and country holidays delivery of large and bulky goods to the apartment is attractive	difficult to find suppliers (China does not suit everyone) a lot of imports - currency risks seasonal demand many competitors

But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer trusts him and quickly becomes a regular, recommending him to his friends. This must be taken into account when choosing your trading niche.

Trade is one of the most profitable directions in the field of entrepreneurship. Compliance with the rules established in this area, competent business design and careful study of consumer demand is the key to creating an effective business. Before starting this project, it is necessary to undergo thorough preparation. In this article, we propose to discuss the question of what is profitable to trade on the market.

Trading on the market can bring good income

Analysis of the modern market

Novice businessmen know about the peculiarities of market relations only from the buyer’s point of view. Many entrepreneurs mistakenly idealize this area, thinking that creating a store will allow them to earn big money. The very essence of trade relations is built on certain laws and commercial traditions.

Before starting work in the market, it is necessary to carefully analyze the specifics of this activity.

Many consumers often think about the income of sellers selling on the market. When making approximate calculations, people fantasize about large customer traffic. A novice entrepreneur should understand that increasing the number of stores or goods on the market does not contribute to an increase in sales volumes. When choosing an assortment for subsequent resale, you should not copy competitors and purchase similar products.

Increasing the number of sellers does not increase the number of buyers. This is the problem that newcomers to this field often face. A well-thought-out product range will allow you to work even in conditions of fierce competition. The main rule of market relations is the axiom “demand creates supply”. This means that if the assortment is chosen incorrectly, the entrepreneur will have to replace the entire product line. The presence of unclaimed products may cause the first losses.

The next important nuance is to study the location of retail outlets in the market itself. The choice of commercial products depends on the choice of point. As a rule, a classic market has several entrances and trading platform, divided into separate zones. There are stalls and shops specializing in a specific product in different areas. Points located near the entrance specialize in impulse sales. A household chemicals or bakery products store may be located here.

More often than not, newcomers to the market choose places that buyers rarely visit. In the case of such placement, it is recommended to choose narrow-profile products. The next problem that a businessman must face is the need to attract buyers. For this purpose, billboards and special banners are installed.

Before you start trading on the market, you need to carefully analyze the risks involved. Low consumer demand, unexpected costs and high rents are the primary risks. The lack of compensation funds may cause the need to close the business a short time after the start of work. The amount of available capital should provide three months of stable work, taking into account the lack of income. In this case, the entrepreneur has a chance to solve all the problems that have arisen.

A fairly common mistake in this area is hiring employees a few days after the opening of the outlet. Entrepreneurs who take this step deprive themselves of the opportunity to study all the intricacies and specifics of the field in question. Ots The lack of control over consumer demand is the cause of the first financial difficulties. It should be remembered that hired workers fulfill their obligations only in order to receive wages. The business owner himself works to study the prospects for the further development of his project.

The profit you will receive from trading on the market largely depends on whether the product category is chosen correctly

When creating your own business, it is necessary to take into account the economic characteristics of the region and the level of solvency of the potential audience. According to statistics provided by Rosstat, the level of solvency of Russian citizens has decreased by ten percent over the past three years. This means that most of the population of our country saves on purchasing quality goods. According to sociologists, all people acting as consumers can be divided into four groups. The description of the portrait of potential clients depends financial efficiency business:

1. « Optimizers"- this category includes residents of large cities aged forty-five years and older. This category of consumers prefers to refuse expensive products and purchase cheap products.
2. "Rationalists"- This group includes people with high income. Representatives of this category are characterized by careful planning of their spending and compiling lists of essential goods.
3. "Bargain Hunters"- This category includes residents of cities with a population of less than one million. The majority of this group are women aged thirty-five to forty-four years. When going to the market, “discount hunters” look for retail outlets where various promotions are held.
4. "Thrifty"- this group includes all residents of provincial cities with low income. When going shopping, these people prefer to buy goods that will last them for several months. A distinctive feature of such people is complete control over the budget.

How can an entrepreneur receive a subsidy for business development?

When considering the question of where to start trading in the market, you should deviate a little from the main topic and talk about methods for obtaining starting capital. People who are officially classified as unemployed are eligible to receive subsidies to create own business.

After receiving unemployed status, the future entrepreneur can begin the process of applying for a subsidy. To begin with, it is recommended to study all available government programs and the conditions that must be met in order to participate in such a program. In some regions, employment center employees require that the entrepreneur pass a test.

To receive government assistance, an entrepreneur must provide the center’s employees with a developed business plan. In this document, you need to indicate the operating procedure of the future retail outlet, the product range, methods of promoting the business and the expected profitability of the business. Many newcomers to the business sector involve third parties in drawing up a business plan, acting as intermediaries between the entrepreneur and the employment center.

The application review period is ten days. In some regions, a rule has been established according to which a businessman must defend the project being developed before a special commission. After completing all of the above steps, you should register as a business entity and open a current account. Money in the amount of fifty-eight thousand rubles will be transferred to this account. This amount is enough to rent a trade tent or small pavilion and purchase the first batch of commercial products.

Customer demand will be determined by how many similar items are already on sale in your region

Competent organization of trade in the local market

When choosing trade as the main direction of business, an entrepreneur needs to carefully study all the intricacies of the organizational process. Fulfilling this condition allows you to reduce the likelihood of difficulties in your work.

The more profitable it is to trade

Many newcomers to the field of commerce often ask the question of what is profitable to trade now. According to experts, one of the promising directions with a stable level of consumer demand are food products. Products from this category remain in demand even during a crisis. When choosing an assortment, it is necessary to take into account the level of solvency of the majority of customers. As a rule, most market visitors want to purchase inexpensive cereals, vegetables and fruits.

The next popular category is shoes and clothing. This area of ​​trading activity is characterized by stable demand and a high level of competition. The presence of wholesale suppliers capable of providing unique goods at a low cost allows you to increase the size of the product margin. In order to find such suppliers, you will need to spend quite a lot of time. It should also be taken into account that in the case of untested products, the entrepreneur risks working at a loss. That is why many traders prefer to choose the same products as their closest competitors.

Construction materials are another product group with stable demand. Such products are purchased not only by ordinary citizens, but also by representatives small firms. The profitability of such a project depends on many external factors. Before choosing this direction, it is recommended to carefully analyze the level of competition.

The nuances of trading on the market

In order for trading activities to bring maximum profit, it is necessary to take into account the influence of such factors as seasonality. Trading meat, milk and other perishable goods becomes much more difficult during the summer months. Changes in the nature of consumer demand are most clearly evident in the fruit and vegetable trade. During the summer months, it is recommended to focus on selling berries, tomatoes and cucumbers. During the winter months, vegetables such as carrots, onions and potatoes are more in demand.

Seasonality is also observed in the clothing trade. The product range of such outlets must necessarily change following the onset of the new season. Trying to sell winter items during the summer months can result in major losses.

First, evaluate how occupied a particular trading niche is already; the more competition, the less chance of success

Where to start: detailed instructions

At the first stage of creating a business, an entrepreneur needs to find a place in the market that will be used to create a retail outlet.

At the next stage, you need to register as an individual entrepreneur. When choosing a tax regime, it is recommended to pay attention to the simplified system. Price legal registration business is about a thousand rubles. After this, you need to contact the market administration in order to conclude a lease agreement. In addition, it is necessary to conclude contracts with companies that will supply the range. An entrepreneur who wishes to trade on the market must comply with the following rules:

1. Most markets prohibit space tenants from engaging in wholesale trade.
2. The entrepreneur is obliged to comply with sanitary rules.
3. Involving minors in trading activities is prohibited.
4. The tenant undertakes to maintain the rented area in proper condition.
5. The market administration sets the opening hours of the stores.

After completing all the above steps, you can start trading.

When considering the question of what can be traded profitably on the market, it is necessary to provide some advice from people who have built a profitable business in this area. Many entrepreneurs who make mistakes in the very early stages of starting their own business close their stores just a few months after starting trading.

One common mistake is hiring workers who do not have professional experience. Trying to save money can result in major losses.

All of the above factors have a direct impact on the state of the business. In addition, it is imperative to take into account the peculiarities of the regional economy. The low level of income of the population leads to a decrease in consumer demand. Stores specializing in the sale of home decoration, jewelry and household appliances often suffer large losses, which leads to their closure. In the event of a crisis, the demand for essential goods and food increases. This factor must be taken into account when developing a business plan.

The main task of a novice entrepreneur who does not yet know what to trade on the market is to conduct research, study supply and demand and make a choice

Conclusions (+ video)

In this article we discussed the question of what is profitable to trade at retail. Smartly built trading business can become a very profitable enterprise generating stable revenue. However, any error made in organizational process, may contribute to large losses. Before starting work in this field, it is recommended to carefully study all the pitfalls by spending several months working as a seller.

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