If you want to start a profitable and stable business, then we recommend that you open an auto parts store. Spare parts are always needed - the number of cars in Russia is growing, but the quality of roads is constantly falling. At the right approach To get to the point, you can quickly recoup all your investments and even create an entire chain of stores.

Introduction

Despite the outbreak of the crisis, there are no fewer cars on the roads. Few people have switched to public transport - people continue to drive private cars as before. Some employees have even increased the number of trips - more meetings and consultations need to be held in order to maintain the desired level of product sales.

Even those who were directly affected by the crisis do not put their car on hold - they simply reduce the number of trips. But if something happens to the car, they will definitely repair it. And for repairs you always need spare parts. Let's figure out why start an auto parts business and what is needed for this.

How to start

First of all, study your competitors. Surely in yours locality There are stores that sell spare parts. Visit them, consider the range of products and prices, opening hours and location. Think about ways to entice local service stations and car repair shops to purchase spare parts from you.

Perhaps you can offer them preferential prices or short delivery times. Auto parts store is quite profitable and interesting business . Initially, you will not have many customers - people, out of habit, will go to buy spare parts in trusted stores. But if you conduct your trade competently, sell only high-quality spare parts and arrange various promotions

, then you will quickly fill your client base. And one more thing - people always buy spare parts. There will be no such principle as in an electronics store, when a person makes one purchase every 2-3 years. The car is constantly in need of spare parts.

Types of spare parts stores

1. Stores selling spare parts are divided into two broad types:
2. Online stores.

Classic stores.

For a small spare parts store, it is usually enough to register a regular individual entrepreneur. This will allow you to save on taxes and quickly submit reports without unnecessary headaches. If you want to open a large store, enter into contracts for the supply of spare parts to well-known service stations, etc., then it is better to choose an LLC. This will allow you to get more clients, but will increase your tax rate.

Your store should have everything from oils to tires

Premises requirements

Any costs of starting a business can be divided into two types:

1. Permanent (salaries, taxes, rent, purchase of goods, repairs).
2. One-time (purchase of premises, equipment, registration costs and furniture).

One of the main expense items will be the building for your store. If you plan to open a full-fledged establishment, then you need to find a room with a size of 50 m2 (preferably at least 80 square meters), which should be divided into a warehouse, shopping room and a staff room. It is best if the premises are located near a car wash or car service center, near garage cooperatives, near a major highway or in residential areas. The building must have water supply, sewerage, electricity, ventilation and a fire alarm system. The best option would be a room with two entrances: customers will come through the main one, and goods will be delivered through the back one. There should be at least minimal parking in front of the building itself. For equipment, you will need durable shelving, display cases and racks.

For accounting you will need a computer with appropriate software, internet, telephone and furniture.

Online store

An online store allows you to organize a business with minimal investment. To do this, you only need an office (you can even work from an apartment). You will save on:

1. For rent.
2. Staff.
3. Utilities.

Many novice businessmen open an online store and resell spare parts, buying them in classic stores. This is the wrong approach and will not bring you serious profits. It’s still better to purchase the most popular goods yourself and send them immediately after placing the order, rather than running around the city looking for the right part.

An online store can significantly expand your customer list

Some warehouses allow you not to buy goods, but to take them for sale. This is a great option for online stores.

let's consider how to open an auto parts store from scratch and take goods for sale without investing money in it.

You will need a website, which you can order from freelancers or create yourself using numerous free engines. Then you will need to promote it in search engines for given key queries. After this, you will have real visitors who will place orders, and you will send them goods. To take it for sale, you need to agree with suppliers . Usually they give the goods for sale on the condition that a certain amount is returned to them monthly. If you go for it, you can save a lot on your investment.

But usually an online store is not opened as a separate business, but as an addition to an existing one. When you have a functioning spare parts store, you will open your website in order to attract a large number of customers.

Staff and assortment

You will need:

1. Shop assistant.
2. Administrator-accountant.
3. Loader-cleaner.

At the initial stages, you can play the role of administrator and accountant. In this case, you only need a seller, who can also become a loader. But in the future it is necessary to hire people for this work.

To select an assortment, you need to decide what exactly you will sell. Perhaps you will focus on domestic cars. Or for freight. Or for some certain brands. You should always have all spare parts and consumables available:

1. Motor oils and other technical fluids.
2. Ball joints, gaskets, various rubber bands, etc.
3. Optics.
4. Tires, wheels.
5. Glass.
6. Spare parts for chassis repairs (shock absorbers, springs, struts, etc.).
7. Candles, screws, wipers, pumps, first aid kits, etc.

In order to successfully fight competitors, it is necessary to set prices 5-10 percent lower by organizing high-quality delivery of spare parts to order. Your assortment should include both original spare parts and “analogues” - people often buy cheaper goods.

A separate building will allow you to open additional business- car wash or tire service

Suppliers

Where to find suppliers? On the Internet, in newspapers, in the media. You need to choose several high-quality sellers who will not only offer the required range, but will also guarantee that delivery times are met. If you constantly miss deadlines, the number of clients will drop sharply.

Advertising

You can start promoting your store even before it opens. Run advertising campaign with leaflets, banners, banners. Focus on a good assortment, affordable prices, discounts, and minimum delivery times. Conduct various promotions and competitions, make yourself a good sign, create groups on social networks and topics on local forums. Offer a discount to regular customers, make small discounts for pensioners and students - you need to focus on regular customers.

Profitability

In this article we will give only an example auto parts store business plan , since everything depends greatly on location and many other factors. To open a standard store with an area of ​​80 m2, equip it and fill it with goods, you will need about 2 million rubles. The profit for the year with the right approach will be at least 1.4 million rubles, that is, the store will pay for itself in about 15 months and after that it will begin to bring you additional profit.

In order to increase income, you can organize a car wash or service station near the car shop. This business has excellent prospects for development, and the profit will be constant and high!

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If you are thinking about opening an online auto parts store, you cannot do without a business plan containing marketing research market and financial calculations. It is necessary to weigh the pros and cons, calculate the budget, study competitors in order to minimize risks. Let's talk about how to open an online auto parts store from scratch with minimal investment and give an example of economic calculations.

Advantages and disadvantages of an online spare parts store

Like any business, an online spare parts store has its pros and cons.

• Convenience = business demand. Strengths Online sales of car components are obvious - often it is more convenient for car owners to order the necessary part on the Internet than to go to the market to buy it, waste time choosing it and take it to the garage themselves. When purchasing from an online store, such problems do not arise. Without getting up from your seat, a car enthusiast can ask the price, compare options, and decide without haste what to buy.
• Savings and great choice. This is especially true for small cities. Car service centers are not always able to replace components on the same day of call due to the lack of necessary parts. They simply are not available in any store in the city. Workshops may offer to order spare parts through them, then the repairmen will choose the components themselves. As a result, the car owner does not see what parts are installed in his car, and does not know whether he is overpaying for them. To avoid such situations, the best option is to order from an online store. Many have already appreciated the convenience of online car markets, so such a business will not have a shortage of customers, but we should not forget about the pitfalls.

• Not all products are profitable. Trading some spare parts is unprofitable, but they should be in stock. For example, heavy parts with a relatively low price, which is not uncommon for the domestic automobile industry. For example, a spare part for a Russian Lada car costs about 500 rubles and at the same time weighs quite a bit. To transport it you will have to hire a gazelle, which will significantly increase the cost of delivery. Here you will need to make a decision - to keep a courier with your own car on staff on a permanent salary or turn to private owners. In both cases, significant costs are inevitable. They should be taken into account when drawing up a business plan.
• Fast changing market. Manufacturers produce new spare parts and update models. You must always keep your finger on the pulse and monitor the assortment. The necessary parts should always be in stock. Sellers at the car market usually learn about new products from each other or from buyers. Online store owners have to rely only on themselves.

Market analysis and competitor assessment

Without competitor analysis it is impossible to build your own successful business. Yandex.Wordstat will help you find out which components are in demand. When searching by region, just enter the word “auto parts” and the system will display the most frequent queries. Study the market in more detail. Find out the prices of your main competitors, their terms of order and delivery, and based on this information, create your own assortment and prices. Expert research will give a more complete picture of the prospects of the niche.

According to marketing agency DISCOVERY Research Group The share of buyers of auto parts through online stores in Russia is 15% with a projected annual growth rate of ~25%. This makes the development of Internet commerce promising for the Russian Federation and the CIS. On Russian market There are quite a few online auto parts stores, but only a few are worth it. The ten most popular online markets are as follows:

• Exist.ru
• Emex.ru
• shinservice.ru
• autodoc.ru
• 4tochki.ru
• gm-city.ru
• autocompas.ru
• euroauto.ru
• zzap.ru
• autopiter.ru
• Exist.ru

The rating is based on user opinions. At the same time, car owners note that the level of service in online spare parts stores in the CIS is quite low. That is, those who like to place orders via the Internet are attracted by the cost of the goods without the retailer’s markup and the comfort - they do not need to go anywhere. But if an alternative appeared in the form of a customer-oriented online market, they would easily leave their usual platform there.

A striking example is the large Exist store, founded in the early 2000s. A well-known store among car enthusiasts, from which many have ordered for years, is now losing its position and customer trust due to poor service. In reviews, users note delays in delivery, lack of goods in warehouses, although the website indicates “in stock,” discrepancies between prices in the catalog and when ordering, and replacement of parts with cheaper analogues. The advantages are a user-friendly interface, a wide range and attractive prices.

Another big player car market – Emex. With a huge selection and prices lower than competitors, the store received a rating of 42 out of 100 in a direct survey. Customer dissatisfaction is caused by below-average service - product replacement, lack of follow-up after ordering and the unwillingness of the support service to solve customer problems. In a controversial situation, a refund is extremely unlikely.

The 4 point stores and GM-city stand out against the general background with 82 and 89 points from users. Customers note excellent service and express their willingness to order from these sellers again. In addition to fast delivery, customers appreciate the professionalism of the staff, who are ready to provide expert advice. Both stores a common problem, which does not allow them to compete in terms of turnover with giants that are inferior in quality of service. This is a small range and narrow focus. 4 points specialize in wheels and tires, and GM-city specializes in the sale of spare parts for General Motors vehicles, or more precisely, for 26 models of Cadillacs and Chevrolets.

As can be seen from the analysis of competitors, market leaders have their own weaknesses that newcomers should take into account. The low customer focus of large stores allows newcomers to occupy a narrow niche and compete with well-known auto markets in the fight for customers.

In addition to hits and hot new products, the assortment should include a base - products that can be found in any auto parts store. After launch, the owner of the new online store will be able to independently form purchases based on data on sold parts. It is necessary to carefully monitor the assortment and note which goods fly away in an instant, and which ones lie around as dead weight.

You should maintain contact with clients, because at the initial stage each of the customers is especially valuable. A satisfied customer will recommend the store to friends and will return to shop more than once. It’s good if the store has a group on social networks or a form feedback on the website where you can find out what customers would like to see in stock. It must be remembered that there is no universal set for all times, the market is constantly changing, and therefore the assortment will have to be updated regularly.

When you have a vision of the assortment, it’s time to start choosing suppliers. Careful screening of partners is one of the key tasks, the solution of which will allow maintaining high margins while increasing sales volumes. First of all, it is worth deciding on the criteria for choosing a supplier. There are several important points to consider.

Supplier selection criteria:

1. Supplier reputation;
2. Competitive prices for entry-level partners. The supplier must be ready to offer mutually beneficial conditions, even for small wholesale supplies;
3. Delivery speed and availability of product group “A” in our own warehouses. This includes high-turnover spare parts that are in stable demand;
4. Terms of delivery to the region of the entrepreneur. Some companies organize regular free intercity transportation for partners;
5. Adequate terms for returns (usually not all groups of goods are accepted back) and consideration of applications;
6. Maximum limits on deferred payment and loans. Usually they are not offered immediately, but after several weeks of cooperation, companies meet halfway reliable partners;
7. Availability of expert support, consultations with managers on the formation of their assortment in warehouses, principles of re-ordering already sold goods and warehouse accounting;

Even if you manage to find a supplier that fully meets all the criteria, it is better to work with several at once. This strategy eliminates price risks, reduces delivery times, and expands the range. In case of supply interruptions from one partner, you can always place an order from another and avoid customer dissatisfaction.

Most entrepreneurs who open an online auto parts store face certain difficulties. Most often, newcomers have difficulty choosing partners and organizing supplies. It is necessary to resolve the issues of renting warehouses, wholesale purchases, and assortment formation. For an inexperienced businessman, this will not be easy and will require a lot of effort. Most questions will disappear if you sell auto parts through dropshipping.

Dropshipping (from English drop shipping - direct delivery) is a type trading activities, in which the owner of an online store sells a partner’s goods, and the purchase is delivered directly from the supplier. The profit of the online service is the difference between the supplier’s wholesale price and the retail selling price.

The main advantages of such cooperation:

• Minimum investment at the start. No need to invest in wholesale purchases and risk money. You can start a business from scratch, negotiate with suppliers and invest only in website promotion.;
• Savings on renting warehouse space - the entire assortment is stored by the supplier, who himself packs and sends the goods to the buyer;
• No need to hire additional staff. There is no need for a security guard, courier, managers, storekeepers;
• Spare parts can be delivered from anywhere in the world;
• The seller himself regulates the markup on the goods. The optimal markup is 20% of the supplier's price.

Disadvantages of dropshipping:

• The owner of the online store is personally responsible to the buyer for the actions of the supplier. If the shipment of the goods is delayed or the order arrives poorly packaged and damaged, the customer will submit all claims to the place where the purchase was made;
• A markup of 20% is small by the standards of the auto parts business, and if it is higher, the prices will be uncompetitive;
• There may be situations when the buyer orders spare parts from different suppliers. It will not be possible to send them in one parcel. He is unlikely to be willing to overpay for delivery and will most likely go to competitors.;

Registration of activity: individual entrepreneur or LLC?

There is no single correct answer; everyone decides for themselves. Let us dwell on the key features of both business registration options, their pros and cons.

Registering an individual entrepreneur is much easier and faster. You can complete the procedure online and immediately proceed to management entrepreneurial activity. For trading with individuals through an online store, this is quite enough. Forming an LLC is much more difficult, since you need to have legal address And authorized capital. You can’t do this without the help of specialists, but this form of business also has greater prospects - if expansion and active cooperation with investors are planned in the future, an individual entrepreneur will not be suitable.

You should also consider how many owners the online store will have. If an entrepreneur plans to share a share with a friend or relative, it is easier to arrange everything with an LLC. Then the obligations of the parties will be documented, which will eliminate misunderstandings. Individual entrepreneur cannot transfer a percentage or share in the business to anyone, since he is the sole owner of the business.

An individual entrepreneur is responsible before the law with his property, which can be seized in order to pay off debts. An LLC risks only the capital recorded on it, so the property of the founders is not threatened. With fines, the situation is the opposite - for an LLC, the fine is always larger. The maximum administrative liability for an individual entrepreneur is a recovery of 50,000, for an LLC the amount is much higher - up to a million.

It is more convenient for an individual entrepreneur to manage profits. He can withdraw money from the current account at his own discretion, while the LLC is required to report. You can only cash out dividends and funds for certain needs. There is no big difference in taxation; a simplified system is available to LLCs and individual entrepreneurs.

A website is a business card for an online store. It is important to create a recognizable brand and create a comfortable environment for customers, so it is better to entrust the development to a professional studio rather than be content with a simple catalog on free platform or designer. Please note:

1. Site structure. We need a powerful engine and a mobile version so that the client does not leave waiting for a long loading time. Products must be sorted and provided with descriptions. Including up-to-date information on price and availability.
2. Personal Area. Helps track orders, which is convenient for customers.
3. Product recommendations. A selection of similar products and offering related ones will help customers make a purchase.
4. Design. Laconic and functional. Most clients are men, so nothing superfluous and maximum convenience.
5. Content. On the main page there is a description of services, in the product cards it is written specifications and photos posted. A blog with new products from the automotive industry, thematic reviews and expert opinions increases conversions.
6. Feedback form. It is better to do both an online chat and a call to choose from. Many people are interested in delivery times and promotions.
7. Reviews. Important point which is often neglected. Customers are more willing to go to trusted places, so recommendations from satisfied customers will significantly increase the chances of ordering.

Advertising and Marketing

A win-win option at the start is promotions and discounts on spare parts. Attractive prices will ensure the first buyers. If they are satisfied with the range and service, it is quite possible that they will return to purchase at a regular price. A competition with gifts will increase audience loyalty and brand awareness. Pranks on social networks with parallel advertising in the media perform well. Promotions dedicated to holidays, including automobile holidays, will maintain interest and help sell goods that are in abundance. Among the regular promotion channels, it is worth paying attention to the following:

Cars love to chat and discuss their cars, so it’s worth taking advantage of this. A group on social networks with atom notes and open discussions will attract potential clients. Hanging out with your subscribers will create a friendly atmosphere and endear you to the brand. Competitions for the best photo with a car, raffles gift certificates and others nice bonuses will provide the store with loyal fans and regular customers.

For an online store, this is the best way to promote. Users who are ready to buy will go to the store at search queries and they are more likely to place an order if they are satisfied with the price and like the site. You can’t do this without the help of a specialist in SEO promotion and contextual advertising.

Don't forget about regular advertising. Billboards on highways, at gas stations and car service stations will definitely bring in applications. It is worth choosing a popular product with an attractive price. Car enthusiasts will compare prices with service prices and would rather buy in a store than overpay.

Recruitment

It all depends on what scheme the entrepreneur has chosen - dropshipping or self-shipment of goods. In the first case, most problems can be solved independently, in the second, a whole staff will be required. You will need couriers (permanent or for hire), a security guard for the warehouse (or rent an already secured premises), managers for processing orders and consultations, and an accountant. The owner can take on some of the functions and reduce costs, but it will be difficult to do without help. In addition to store employees, people are needed to promote the brand - advertisers and SMM managers to manage accounts on social networks. Specialists must understand the topic of auto parts and have their own workplace so as not to rent an office.

Financial plan: investments, expenses, income, profit

Launching an online store will require certain investments.

• Registration and execution of all documents – 5 thousand rubles.
• Purchase of goods (first batch) – from 2 million rubles.
• Development of an independent website - from 80 thousand rubles.
• Advertising expenses – 50 thousand rubles.

Here you should also add employee salaries depending on the state and rental costs. When dropshipping, you only need a website and PR. At this level of expenses, an online auto parts store begins to make a profit in about a year.

Profitability and payback

A properly organized auto parts store will bring the owner an annual income of about 1 million rubles. The average payback time is from 8 to 16 months. Profitability for 2019 similar business on average is 20-25%, which is higher than the percentage on bank deposits.

Opening an auto parts store attracts with good prospects: popularity of the niche, high and quick payback, stable demand. However, to start a business, significant investments are required for the purchase of wholesale quantities of goods, rental of premises, creation and promotion of the website. But this can also be solved. Profitability and payback indicators make it possible to attract investors and lending to the business.

Useful articles:

Auto parts store profitable business especially now, the number of new cars sold in the country has decreased greatly after 2013, which means that all the old cars will soon start needing new parts. For such a business, all sorts of crises only benefit; few people will buy a new foreign car in such a situation. The profitability of such a business can reach 70%. To successfully run an auto business, you need to draw up a correct business plan for an auto parts store and constantly edit it to suit your needs.

What does a business plan for an auto parts store look like?

This plan looks quite simple, first you need to analyze competitors in the region where you plan to open a business, and based on competition and demand, edit the business plan according to specific goal. A good addition to the auto parts business will be (car wash and service station), but these things are not included in this business Read about them in our next issues.

Individual entrepreneur registration

What is an individual entrepreneur, how to open it and who can open it, read the article - “”.

Store location

For any store, location plays a vital role, because its choice will determine how profitable the whole business will be. For auto parts store good option there will be a place where car owners constantly pass by (in the city center or near the main roads in the city would be the most ideal option).

In the business plan, you need to make a special place for this moment and if you need to invest more than the planned budget to rent such a location.

Room

Here you have a choice: buy a room or rent it. If this is your first auto parts store, it will be more profitable to rent premises. The size of the room may vary (its size depends directly from your budget), optimal for a store the size is considered to be from 50 sq.m. At the end of the article in business plan for an auto parts store example The price indicated is for a regional store. If the area is smaller, you will have to separately rent a warehouse for the goods. In any case, the retail area should not be less than 30 sq.m.

If your budget allows and you want to expand the reach of your business, it would be very wise to install a car wash or service station next to the store. This way you will reach 2 audiences; from the store the client will be able to immediately go to the car wash and vice versa.

Range

As for the assortment, there should be no problems with this. Present on the market many wholesale suppliers offering our services at the most conservative rates.

Some may also be able to help you with equipment and offer discounts for large purchases.INsampleebusiness planAauto parts store,this point has already been taken into account.

Product range for the store:

• candles
• tires
• mufflers
• pumps
• bearings
• wipers
• auto chemical goods
• steering tips
• engine oil

and much more.

In this business plan for an auto parts store for foreign cars, there will be an exception (another rule works here, you don’t need to buy a lot of parts), you need to work with such a product on a pre-order basis (unless of course you have a store specializing only in foreign cars), this is necessary in order to do not work at a loss, since accessories for foreign cars are very expensive.

Equipment

In our business plan for an auto parts store, equipment does not take up the largest share budget, but still without the necessary equipmentcan't get by, so we'll list the most necessary things that should be in the store.

The amount of equipment will directly depend on the size of the store and the planned direction (whether it will be highly specialized or not).

You definitely can't do without these things:

showcases

racks

computers with internet

cash machine

Depending on the size of the store, you need to choose how many things you will need.

Profitability

There is no point in talking much about the profitability of such a business; it will be enough to just look out the window and you will take away dozens of cars and all of them are your potential clients.

You need to clearly understand who exactly the store is designed for: domestic cars, foreign ones, or do you want to go into a highly specialized niche and sell spare parts only for specific car models. In a business plan for opening an auto parts store, there must be a clear understanding of where you are going and what you need needed for this. The profitability of a spare parts store will be around 50-70 percent.

IN modern world moving in only one direction is wrong and dangerous, any experienced businessman Everything is trying to expand the reach of its audience and the Internet accompanies this in the best possible way. These are millions of potential customers; creating an online auto parts store will be a profitable solution that can bring you no less profit than an offline store and will be a good addition to your main business. In the business plan for an online auto parts store, you need to include all the costs associated with it, we will mention them at the end of the article.

Creating an official website will also help inform your online audience about planned promotions in the store. In order for the site to bring additional sales, it needs to be constantly dealt with; for such purposes it is better to hire a specialist (he will not only be involved in filling the site, but will also be responsible for its promotion). Social networks are also great for promotions; ideally, you should have a group in each of them. social networks, groups need to be promoted in conjunction with the site.

Finance

It will be like this sample business This example of an auto parts store plan is designed for a regional city; in the capital, prices will be much higher.

Premises rental: 50,000 rubles

Repair: 80,000 rubles

Equipment: 140,000 rubles

First purchase of spare parts: 400,000 rubles

Creation of an online store: 30,000 rubles

Promotion of an Internet site and groups: 10,000 rubles

Employee salary: 30,000 rubles

Utility fee: 5,000 rubles

Unforeseen expenses: 30,000 rubles

Total: 815 000 rubles

This is the minimum amount that is needed to enter the auto parts business, for people who already have experience in this field, for beginners this amount will be in the range of 1,000,000 - 1,300,000 rubles. The salary is calculated for one sales consultant. You can act as a director yourself. To do accounting, it is not necessary to hire a permanent employee; any company providing accounting services can handle this.

Risks

The first and most important risk is (low purchasing demand), for this you need to have a conservative business plan.

Second on the list is poor store location.

But even if such problems arise, they can be solved in the following way. The first situation can be dealt with by starting to carry out promotions, and the second can be solved by simply moving to another place.

If you haven’t decided on the type of business, here are some that can be implemented without large financial investments.

If you have doubts whether to create a highly specialized store or a regular one, in this case you need to analyze the consumer market in the place where you plan to open your business (in any case, you will have to do the analysis). Good luck to you in all your endeavors.

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Doing business these days is very prestigious, and it is important to find a business that you like. For example, if you are interested in cars, you can dedicate your business to them. How to open an auto parts store from scratch? Trade business plan, advice from knowledgeable people and assessment of the profitability of activities.

First stage

It all starts with studying the market of such stores and the production of auto parts. In addition, it is worth studying the popularity of each store in the city in order to understand what exactly is important to people and what interests them.

Directly for this, you need to independently conduct demand analysis for various types and types of automotive components and spare parts. You cannot open a business in a certain field if you are illiterate in it. Among other things, pay attention to the concept of stores in your area. Surely it is quite diverse, and it is at this point that it is worth dwelling in more detail.

Types of Concepts

Undoubtedly organizational structure is extremely important, but it is simply impossible to cover everything, so you need to carefully concentrate on specific specifics. There are several different sales formats to choose from:

• used parts;
• spare parts for specific car brands and companies;
• auto parts for a certain type of car (for example, special equipment);
• spare parts exclusively for foreign or domestic cars;
• sale of goods via the Internet.

To successfully confront financial problems and competition, you need to love what you do, so you should choose a concept that is interesting to you personally. Of course, there is also the concept of a franchise system, but we will talk about that much later.

What is important to pay attention to and what you should prepare for in advance:

1. To begin with, it is worth drawing up a specific and clear business plan, which will take into account rental, purchasing, registration and other monetary costs not only for opening, but also for further maintenance specifically in your area.
2. Try to enter into agreements with taxi services and supply them with your goods. Try to make connections with different people in the automotive sector.
3. At first, stick to purchasing a couple of spare parts large quantity various auto companies.
4. Be sure to organize the sale of universal products, such as motor oils, windshield washers, scrapers, and other things.
5. If possible, have extremely close communication with all suppliers of goods for the store.
6. If, within a certain time frame, you do not have time to get the client the goods he needs a couple of times, he will move to a competing salon, probably capturing a couple more potential buyers.
7. Be truly savvy when it comes to automotive parts so you can figure out what the buyer needs at a glance.
8. It is very important, especially during a crisis, to know that domestic spare parts are sold faster and more often, since they have a lower cost compared to foreign analogues, and foreign cars break down much less often than the CIS automobile industry.
9. Closely monitor changes in the automotive parts market to receive new experience and understand the latest trends. This will help you become a market leader in your region in offering the most modern and high-quality products.
10. The name should be sonorous and memorable. The banal “Auto shop” and “Spare parts showroom” are not recommended, but you shouldn’t get too sophisticated either. You need a capacious, memorable word or phrase that will appeal to the main male audience, but will not become a faded spot among other options on the market.
11. To seriously reduce your business plan in terms of money, you should start organizing an online auto parts store. This concept is also suitable for those who have some problems with large supplies of goods, because they can be purchased by order. It is important to understand how to open an online auto parts store. It will take longer to develop this version of the store, because the difficulty lies in huge competition and not too many advertising opportunities.

Your advantages may include lower prices, extremely fast delivery, concluding deals with real official suppliers, and correspondingly increased quality of goods. Of course, you can entice with promotions or discounts, especially in the first months.

For example, you can download with calculations.

Registration

There are two to choose from legal forms: Individual entrepreneur and LLC. An individual entrepreneur makes it possible to freely sell auto parts, parts and various related equipment, but exclusively individuals. Actually, the individual entrepreneur is an ordinary store.

LLC allows you to work directly with enterprises, supplying, for example, equipment for the production of new cars, products for road transportation and other similar opportunities. In addition, it is the LLC that gives the right to create an entire network of showrooms from one auto shop. It is worth noting that this option is more suitable for already established entrepreneurs, but for beginners it is better to start their own career ascent with an individual entrepreneur.

Choosing a suitable place

Opening an auto parts store from scratch involves a preliminary search for a suitable location for the store, be it a separate building or a room on the ground floor of a residential building. Shops in residential areas are more popular. If you want a large number of visitors and buyers, then you should open a store near the road, gas stations and car service stations.

It is imperative to arrange special parking spaces for visitors by car with at least five spaces. It is also important to ensure that there are no competitive sites nearby.

Find something convenient and really suitable premises not less than 60 square meters. The more brands of spare parts you try to illuminate, the larger the area should be.

In addition, it is extremely important to review the terms of the agreement with the landlord in order to avoid problems. Remember that your premises must have all the main communications, as well as separate rooms for storage and utility rooms. If you decide to go through a franchise, you won’t have to look for a location.

We purchase the required product

You need to choose the specifics of the products offered to customers. An option that will not let you down would be the purchase of parts and spare parts for domestic GAZ and VAZ vehicles.

They constitute the largest community of cars and trucks in our country, and besides, it is domestic cars that break down more often than others. For other CIS countries, be it Belarus or Kazakhstan, the same is true. In addition, you can organize additional sales of spare parts at reduced prices by purchasing them at auto repair shops.

The idea of ​​pre-organizing mass deliveries of several specific brands is also correct from the point of view of work organization. An agreement with the supplier allows you to quickly receive individual specific parts if necessary, or simply receive the goods faster.

You don’t have to pay close attention to the spare parts that are purchased, because they will be supplied of high quality. Also, communication with official representatives adds trust among buyers. Another plus is the ability to display logos of famous brands on a store sign.

You will definitely need several different suppliers so that the auto parts store, like the business itself, does not depend on certain circumstances. Don’t be afraid to check the formality and honesty of the supplier, because you risk losing money and the trust of customers.

Here is a sample of the parts that will bring in the most money:

• headlights of several of the most common types;
• brake lights;
• side mirrors for rear view;
• bumpers of different lengths;
• doors of various formats;
• engines and related spare parts;
• Automatic transmission and so on.

For entrepreneurs working as a franchise, almost all of the above will be irrelevant.

We recruit suitable personnel

Personal knowledge of the issue is not enough proper operation salon, but it will help you find worthy people who are ready to gain experience. Don’t be afraid to hire young employees, they have a lot of ideas and learn quickly, and besides, a young employee will be more friendly and patient, sociable and courteous. The main thing is to remember that you need to select those people who can become the face of the salon.

The main point where to start an interview is the person’s knowledge of auto parts and brands. Look at their ability to speak clearly and distinctly, not be shy and offer their own options.

By the way, you should also meet your employees halfway, motivating them with pleasant additions to their salary. If your store has just opened and you have hired a young employee, assign him a salary tied to revenue, setting, of course, a minimum level.

Remember to be present and involved in the salon at all times. Often, for projects developing from scratch, it is important to save even on small things, so for the first time you should deal with goods accounting, bookkeeping and control over employees yourself. In the future, your business idea will need an experienced accountant, manager and senior salesperson. By the way, it is worth hiring an accountant on a part-time basis.

Financial side of the issue

Let's say we open an average-sized store of a hundred square meters with a fairly convenient but long work schedule from 9 am to 9 pm, four employees in total, with plans for domestic and some foreign cars and an extremely small markup on goods. The cost table looks something like this:

Expense line		Amount in thousand rubles
1	Rent of premises for two months	120
2	Repair	130
3	Marketing campaign	110
4	Purchase of necessary equipment	300
5	Salesperson salary	30 x 4 + % of revenue = (about 400)
6	Public utilities	20
7	Purchase of goods	800
8	Registration and documentation	40
9	Contingency reserve	20
Total:		1 920

In total, opening an auto parts store for foreign and domestic cars costs about two million rubles. You need to remember that monthly expenses will include rent, public utilities, salaries to employees and additional purchase of goods, which means you will have to spend about 700 thousand rubles more.

What is the revenue?

Revenue usually depends on how to start, how well the purchase of goods is thought out, how high-quality the advertising is and how good the location of the store is. It is important that the amount received for sold goods money restored the amount spent for the month and added an even larger amount.

In the example above, this salon will bring the entrepreneur about 200 thousand per month. They come out of a store income of 1,200 thousand rubles, payment of monthly expenses of 700 thousand and payment of tax of 300 thousand. Roughly speaking, the recovery of 200 thousand rubles every month will cover the costs of opening the project in 10 months. But our analysis is not completely objective; in reality, the profitability will be only 11% and a year and a half of work.

Video: how to open an auto parts store from scratch?

Working with a franchise

Essentially, you already get ready business, and therefore you will not have to risk the money invested in the zero project.

Franchising is the purchase of the opportunity to join an already well-known network of salons, opening your own on its basis. It is reliable, profitable and quite inexpensive compared to opening your own establishment.

The disadvantages of working in franchising are that you will not be able to get away from general concept networks. You must exclusively supervise and administer one of the stores, subject to the rules of senior management. For many, this limitation becomes unacceptable.

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