Sales or, as the Italians say, "Sconti" is exactly the time when exclusive items from world famous fashion houses can be purchased at reasonable prices.

As a rule, such events are held twice a year - in winter and summer seasons.

Their schedules largely depend on the geographical location of the city: traditionally, the sales season began in the southern regions, and then it was picked up by the northern ones. The average size of discounts today is 15-20%.

In 2011, the Italian government passed a law that set uniform dates for sales across the country. Up to this point, Sconti could start on completely different days - the dates depended on the location of the event, as well as on the status of the store (mass market, chain store, boutique, etc.).

With the adoption of the new law, an official sales calendar was established.violation of the schedule of which entails certain sanctions - fines. Also, boutiques and other stores can arrange discounts and promotions only with the permission of the authorities.

Dear reader, to find the answer to any question about your vacation in Italy, use. I answer all questions in the comments under the relevant articles at least once a day. Your guide in Italy Artur Yakutsevich.

In total, the sales period lasts exactly 60 days, but if the discounted goods are sold out earlier, the stores have the right to terminate the action, thereby returning to work in their usual mode. As for things that will never be able to sell out, they are sent to a variety of stock points and outlets.

It is noteworthy that at the very beginning of the sales season, the size of the discounts varies between 10-20%, but as the excitement around this event subsides, the most popular models and sizes disappear, and the percentage of the promotion also increases. So, at the end of the winter or summer season, you can buy things with a discount of up to 50%.

When does winter sales start in 2020

The winter season of discounts in Italy begins on the first Saturday of January, in 2020 it is January 4 (in some stores a day earlier - 3), its official end is the beginning of the Great Christian Lent. Sales of this time are more preferable in summer, since the markdown of goods can reach 70%.

2020 Winter Sales Season Calendar:

• L'Aquila - from 5.01 for sixty days;
• Potenza - from 5.01 to 6.03;
• Catanzaro - from 6.01 for sixty days;
• Naples (Napoli) - from 4.01 to 4.03;
• Bologna (Bologna) - from 4.01 to 04.03;
• Trieste - from 5.01 to 31.03;

• Rome (Roma) - from 4.01 to 19.02;
• Genoa (Genova) - from 4.01 to 16.02;
• Milan (Milano) - from 4.01 for sixty days;
• Ancona - from 4.01 to 6.03;
• Campobasso (Provincia di Campobasso) - from 5.01 to 5.03;
• Piedmont (Piemonte) - from 5.01 to 28.02;
• Bari - from 6.01 to 2.03;
• Cagliari - from 5.01 to 6.03;
• Palermo - from 5.01 to 17.03;
• Florence (Firenze) - from 5.01 to 6.03;
• Perugia - from 5.01 for sixty days;
• Aosta - from 6.01 to 17.03;
• Venice (Venezia) - from 5.01 to 2.03.

Dates are determined by local authorities.

Places more favorable for winter shopping are the same as for summer shopping - Rome, Milan, Rimini, Florence.

When going out for the winter sales season, you must understand the following:

1. In boutiques and shops, not only discounted items will be presented, but also those that can be purchased at full price. However, the areas of discounted items and items from new collections are differentiated.
2. On average, discounts remain in the range of 20-30%, the collapse of prices is carried out only for those clothes that meet non-standard sizes.
3. You can pay in the store either in cash or by card.
4. Not all eligible products will be listed for sale on the first day. The range tends to be replenished slightly during the 60 days of sale.

Winter discounts in Rimini

Sconti in Rimini is especially popular with Russian shopaholics. It is in this city that a huge number of stores are concentrated, offering clothes both from the mass market and ready-to-wear. From January to March you can buy autumn, winter and demi-season clothes here. As a rule, domestic fashionistas come to this Italian town for fur coats, sheepskin coats and leather jackets, distinguished not only by first-class quality, but also by affordable prices.

In the policy of conducting sales at local stores, one can notice the following trend: at the beginning of the season, discounts do not exceed 30%, but after three or four weeks their percentage increases to 45-50. At the end of the event, items in boutiques and shopping centers can be purchased with a markdown of up to 80%.

It is noteworthy that in Rimini sales are organized not only by mono-brand boutiques or luxury stores, but also by wholesale factories belonging to the middle price range and fur salons.

When does summer sales start in 2020

It is the Italian summer sales seasons that are most popular among avid shopaholics and fashionistas, because at this time you can not only buy exclusive items of world famous brands at prices much lower than their original cost, but also relax on the warm sunny coast. When planning your personal shopping tour, you should be aware of the existence of "Saldi" - the very state sales calendar. It contains information regarding the start and end dates of the discount season in the main shopping centers of the country. It is noteworthy that the schedule is designed so that the potential could visit almost all major retail outlets in Italy.

Sales season schedule by city:

• L'Aquila - from 5.07 to 8.09;
• Potenza - from 2.07 to 2.09;
• Catanzaro - from 07.07 to 31.08;
• (Napoli) - from 5.07 to 4.09;
• (Bologna) - from 5.07 for sixty days;
• Trieste - from 2.07 to 30.09;
• (Roma) - from 5.07 for six weeks;
• (Genova) - from 5.07 for forty-five days;

• (Milano) - from 5.07 for sixty days;
• Ancona - from 7.07 to 1.09;
• Campobasso (Provincia di Campobasso) - from 2.07 to 14.09;
• (Piemonte) - from 6.07 to 01.09;
• Bari - from 2.07 to 14.09;
• Cagliari - from 6.07 to 04.09;
• (Palermo) - from 6.07 to 15.09;
• (Firenze) - from 6.07 to 04.09;
• Perugia - from 7.07 for sixty days;
• Aosta - from 07.07 to 30.09;
• (Venezia) - from 6.07 to 31.09.

There are a number of unspoken rules, without knowing which a comfortable summer shopping in Italy is impossible.

1. On the day of the opening of the sales season, a real storm of excitement and uncontrollable chaos will reign in the outlets. That is why the administration of the store may invite police officers or additional security.
2. In order to be among the first in the queue to the boutique, you should take seats from the night, because there are many who want to buy an original item at a discount.
3. Be prepared for the fact that you may not be able to try on the thing you like, because all the changing rooms will be busy, and the lines to them will be longer than the one that accumulated in front of the store itself. Experienced shoppers advise to buy the product right away - in extreme cases, you can always sell it.

Having analyzed the geography of summer sales, as well as the accumulated experience of shoppers and fashion experts, a number of areas can be identified that are considered the most favorable for shopping:

1. Center of Italy (capital and Rimini);
2. North (Milan);
3. South (Bari).

In each of the cities that act as a platform for the implementation of sales, there are places where shopping will be more productive and diverse. Below are the main shopping centers in Italy, as well as the addresses of their boutiques.

It is the sacred duty of any fashionista to visit Via dei Condotti in Rome. It is on it that a record number of boutiques and premium-level stores are concentrated, which offer shoes, clothing and accessories from the leading designers of our time.

If you have chosen Venice as the place of your shopping, then here you should walk along the square (Piazza San Marco) and the streets adjacent to it.

Italy is the country with a record number of outlets. Outlet is a large shopping complex that offers goods from leading brands of our time at discounted prices throughout the year (markdowns can reach 70%). As a rule, in such establishments, goods from collections of 3-5 years ago are sold.

Today, this term can mean both traditional outlet centers and all kinds of spacci and stocks.

Drains

Stocks are small commercial stores that offer discounted products. In them you can find things that were in sale at prestigious boutiques several years ago, but could not be sold out. The main distinguishing feature of such points is a record discount percentage. So, in stocks, wardrobe attributes are bought at prices that are 70-80% less than their real initial cost.

Spacci

Spatch is one of the types of outlet that specializes in selling products directly from production. Prices in these outlets are not much more expensive than in stock stores.

The list of goods that you can buy in the match:

• Items from the collection, at least three years ago.
• Exclusive one-of-a-kind prototypes from leading fashion houses that can be seen in future collections. The only remark of these products is that they are all presented in the same size - the smallest, since they were originally sewn specifically for runway models.
• Items from both new and old collections that have minor flaws or defects. Their markdown can reach 30%.
• Spacci are located in close proximity to the places of their production, sewing factories.

TOP 5 Outlets in Italy

Outlets can be found in any city, in any region of Italy, but how do you know which one is more preferable? Below are some of the best Italian Outlets.

Castel Romano

(Castel Romano Designer Outlet) is located near Rome at Via del Ponte di Piscina Cupa, 64. The outlet is open daily from 10:00 to 21:00.

Here you can buy last year's collections of world famous brands with discounts up to 70%. Also, the store is holding a series of additional closed sales for its regular customers.

The mall

The Fidenza Village Outlet is located in Milan, located at Via S. Michele Campagna, 43036 Chiusa Ferranda, Fidenza PR. Open daily from 10:00 to 19:00.

More than a hundred different brands of clothing and footwear are presented here. Also, the athlete has his own official website - fidenzavillage.com, where you can preview all the available range.

The only drawback of Fidenza Village Outlet is that it is located quite far from the center of Milan.

Prada & Miu Miu Outlet "(Space)

Prada & Miu Miu Outlet (Space) is located in Florence, Via Levanella Becorpi, Località Levanella, S.S. 69 - 52025 Montevarchi (AR).

The main feature of this store is that it offers its customers exclusively high-quality and exclusive branded and Miu Miu items. It is noteworthy that here you can buy not only discounted items from last year's collections, but also some items from the current seasons with special offers.

Fuzzi Factory Outlet is located in Rimini at 167, Via al Mare, San Giovanni In Marignano RN.

It deserves your attention, at least because it is replete with unusual and extravagant clothes from talented Italian designers. You will not find anywhere a model similar to those presented in this shopping center.

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Discounts, discounts in Moscow

Unfortunately, the time of the long-awaited sales is limited. Like the Christmas holidays, they end when you just start to taste. But even a short moment is enough for happiness. And if this moment lasts all year round, what can I say?
The most experienced and practical have long learned to extend sales indefinitely. Moreover, it is not difficult at all.

Secrets of Knowledge
Previously, only a select few had valuable information about where to buy branded and designer items at great discounts. The addresses were dictated in a whisper to the closest and trusted people. Now the situation has changed radically. Discount stores in Moscow are available to everyone. Win-win lottery
A trip to discount centers is a real entertainment for gamblers. At the same time, unlike casinos, the risk of losing a large sum of money is reduced to absolute zero, and the chance to acquire something dizzying for moderate money is close to a 100% guarantee.

8 things to buy at discount stores

Experts warn against buying "iconic" items from the old collection at discounts in Moscow. Because there is no more offensive and ridiculous situation when you hear behind your back: "Look, this is Dolche s Gabbana the year before last!" In order not to be upset in vain, in discounts you should buy basic, practical things that do not go out of fashion from year to year.

It:
1. Jeans. Winter and summer. All colors and styles. There are never many of them.
2. Turtlenecks. A necessary and versatile thing. Plus, you never know which designer came from.
3. White or black trousers are a wardrobe staple.
4. T-shirts - whether simple tees or flirty tops.
5. Sports shoes.
6. Classic footwear - moccasins, boots, boots.
7. Knitwear in neutral colors - always useful.
8. Belgian fashion designers - their fashion develops so bizarrely that last year's clothes may be more relevant than those of the future.

8 rules of going to discount centers
1. Think over the route in advance. This will save time on moving around the city.
2. Put on comfortable shoes - you will have to walk a lot.
3. Considering that you will have to visit the fitting room more than once, dress so that you can dress - you could undress easily and quickly.
4. Give up makeup or keep it very persistent - otherwise you can stain your clothes.
5. If you are tired, refuse further shopping. Otherwise, pleasure will turn into torture or you will buy something wrong.
6. Thirst or an empty stomach are not the best companions for shopping. Take breaks.
7. If you want to go shopping with a friend, weigh the pros and cons. Will it be the main annoying factor?
8. Do not grab the first thing that comes across, the price and brand of which delighted you. Try it on first, spin in front of the mirror. Believe me, there will be many more such finds. You need to find the best and most economical.

Treasured addresses of discount centers

"Fashionable basement" sales shop
Olimpiyskiy prospect, 26 Sheremetyevskaya st., 60a, "Ramstor" shopping center
This discount store is owned by Jamilco, one of the largest suppliers of branded clothing. The basement receives the remains of unsold collections from boutiques: James, Escada, Cerutti, Burberry, Christian Dior, Salvatore Ferragamo, Hermes. Brands such as Comme Des Garcons, Yohji Yamamoto and Y3 are on sale at over 50% off.
Details:
Upon closer inspection of the store's assortment, we managed to find the following things: universal Ferragamo shoes at a very reasonable price (from 2200 rubles to 2900 per pair), an elegant Christian Dior winter coat with a fur collar with a 90% discount, a range of Escada sweaters (from 2500 to 3500 rubles), trousers of the same brand for 2500 and Moschino trousers for 3500 rubles. But what really amazed me was the 70% off Comme Des Garcons winter coat, which I will definitely return for. About how much it costs, I will never blabber! 'Leftovers are sweet' sales shop |
Kudrinskaya square, 1 Savvinskaya emb., 10
They sell things from the shops of the Bosco di Ciliegi chain here. These include the following clothing brands: Nina Ricci, Kenzo, Mandarina Duck, Max Mara, Givenchy, Marina Rinaldi, Calvin Klein, Etro, La Perla, and Articoli. The discounts are quite strict here: they are, of course, more than during seasonal sales (from 50%), but not as large as we would like. Prices, as in all Bosco stores, are indicated in boscars, a local currency equivalent to the euro. You should visit the discount more often. Deliveries happen once a week or two. And, of course, the sweetest leftovers are sold out instantly.
Details:
The first thing that the eye falls on is fur. Of course, the price does not come close. But I did not despair, but decided that when my career growth finally allows me to buy myself a fox fur coat or a chinchilla sheepskin coat, I will come here. When inspecting hangers with simpler things, I found a practical dress made of warm and very thin woolen fabric from fashion designer Shinichiro Arakawa for very little money. Lost in conjectures about the gender of the Japanese designer and pondering things, I stumbled upon an excellent Max Mara suit for 368 and a jacket made of bouclé fabric from the same company for 200 boscars. Among the shoes, and the choice in the "Remnants" is quite large, we were struck by the cheerful Marc Jacobs sneakers for 125 boscars and lceberg sandals for 480 boscars. I know how much you were worth last summer ...

"Discount Center" sales shop
Savvinskaya nab., 12, building 1
It occupies the whole building and sells items from the old collections of the "Podium" and "E-Life" stores. But far from the entire assortment of "Discount - center" corresponds to the assortment of "Podiums". A lot of things depend directly on the warehouses of Italy.
Details:
My attention was drawn to knitted tops with knitted flowers from Alena Akhmadullina for 89 USD, a long overcoat made of thick D&G corduroy for 229 USD, a Gaultie Jeans jacket for 149 USD. and See by Chloe trousers for $ 99. But this is not the whole list of things that interested me. A good selection of accessories and fashionable footwear of all styles and trends excludes any opportunity to leave the discount without a branded package in hand.

"Lingerie Bazaar" sales shop
Leningradsky prospect, 54
This includes items from the "Wild Orchid" and "Bustier" stores. This place seemed to me like paradise. The discounts are big and sometimes very big. In addition, the following system operates: if you made a purchase at the Wild Orchid or Bustier store, you will receive a 10% discount card. Let's count: a discounted item minus another 10% - as a result, we get a very pleasant price for the budget. The only inconvenience is the lack of fitting rooms.
Details:
I confess, I bought a pair of pajamas that look like the evening dress of a vamp woman from the Dynasty TV series for $ 20. The set consists of wide chiffon trousers and a blouse with a defiantly open back and a scarf that adorns the neck. I wear my pajamas at home with heels and get tremendous pleasure contemplating myself in the mirror. I look forward to receiving new financial contributions to my bank account.

"Grand Firme Outlet" sales shop
Seleznevskaya st., 30
Items from warehouses in Italy. The last autumn delivery included brands such as Missoni, Cerruti, Moschino, Armani, Max Mara and Gianfranco Ferre, plus a number of lesser known and less expensive brands. The store is divided into two sections: the upper floor is occupied by clothing and accessories, the lower floor is occupied by shoes. In the shoe department there is a good collection of "year before last", but very nice lxos for 19 cu. for a couple. We were pleased with the classic Bruno Magli shoes for $ 40, Pollini Lab winter boots for $ 200 and nubuck lace-up boots from Armani Jeans for $ 229. On the second floor, among the clothes, a stand with MM sweaters at a price of 69 to 199 USD was seen. Why is this firm good? And the fact that from year to year with amazing constancy adheres to the same style and color scheme. It is absolutely impossible to determine what year of release a thing is - the year before last, the past or the present.

Other Discount Centers
In addition to specialized ones, there are alternative discount boutiques, where you can always find items from previous collections with discounts from 50 to 90%.

Boutique "Lide" sales shop
Kutuzovsky prospect, 23
"Lide" is a favorite place for people who crave exquisite impressions from life and no less exquisite clothes. You will not surprise them with ordinary Italians and French. Therefore, mainly Belgian or Japanese designer brands are represented. Unusual, slightly exalted, but very interesting models. A couple of flights of stairs below the main hall accommodate items with 80 and 90% discounts. To be honest, there are few such offers, but they are very profitable. For example, I managed to get my hands on an evening gown with a train in black satin from Dirk Schönberger for slightly over $ 100. For me, this is a complete success, considering that the original price of this dress was $ 19,000 last fall. There I also got a surprisingly functional, but no less extravagant set of shoes, consisting of leather socks with zippers and ballet shoes. The kit cost me $ 250. Leather socks are awesome! Firstly, they allow you to wear any sandals in the rain and cold, causing amazement and envy of passers-by, and secondly, they provide personal slippers in case of going on a visit.

"Fashionable mosaic"
Dorogomilovskaya st., 1
Discount center for footwear and clothing brands: Casadei, Vicini, Cesare Paciotti, Barbara Bui, Byblos, Emanuel Ungaro, Plein Sud, Christian Lacroix, Vivienne Westwood, Sonia Rykiel. The store is a little stuffy, but don't let that bother you. Discovered treasures will compensate for minor discomfort. Everyone can find personal happiness - be it Calvin Klein tights for 100 rubles, Diesel jeans for 310 or incredibly beautiful evening dress made of black chiffon from John Richmond for 8000 rubles.

"Fashionable clothes and shoe discount"
Kutuzovsky prospect, 29
The store can be called a boutique, as the interior and service are at a decent level. On the ground floor, expensive brands of clothing and summer shoes with discounts are sold, in the basement - winter shoes. All from the collections of the past or the season before last. Patric Cox boots for 7,500 rubles, Marc Jacobs shoes for 3,500 and Givenchy sandals for 3,000 are just a few of what can be found behind the door with such a modest name.

8 prejudices

1 "Expensive clothing brands are the prerogative of those who are not price sensitive."
Even those who are not price sensitive are happy to attend both discounts and sales. After all, this is a reasonable planning of your expenses, and not just forced savings. Kylie Minogue, Kate Moss and even Madonna do this.
2 "The really good thing doesn't get into the discount."
Indeed, items provided in discounts are mostly those that sold poorly during the season. But this could be due to the discrepancy between the real price of the product and the perceptions of buyers.
3 "It's not a pity to give your last money for a good branded item."
If you think so, your diagnosis is "fashion victim".
4 "Ready to buy anything at half price."
This is not saving, this is real waste.
5 "Nowadays it is impossible to update your wardrobe without going broke."
After spending time and effort, you will see the opposite.
6 "Items purchased at discounts are non-refundable."
Only defective items are not subject to return, and the same guarantees apply to items from old collections.
7 "Buy a thing of dubious origin in an expensive market is still cheaper than a branded one at a discount."
So say those who are embarrassed to go to an expensive store. But in vain. Because prices in expensive markets are much higher than prices in discounts.
8 "Only the largest and smallest sizes reach the discount."
Is not a fact. But even if you have found a thing that is great for you, you can always resort to the services of your dressmaker or atelier.

Thrift stores:
It smells of mothballs and is full of completely unnecessary things. But ... It is here that you can find real treasures, historical rarities. An evening bag embroidered with beads in the style of the 50s or a charming lace umbrella from the sun X1Xv. In addition to antiques and used items, there are also completely new things from the latest collections of European designers. For example, a stunning silk dress from Karen Millen was found for only 2500 rubles! Second Hand:
Things come here from Europe and America. The prices are amazing - 30, 50, 70 rubles. For a crazy 500, you can buy a vintage English coat with a fur collar or a leather coat that has been perfectly preserved from the 70s. Just to get hold of such rarities, you need to make friends with sellers. This rule also applies to markets, stocks and commissions. Personal acquaintance ensures that as soon as something deserves attention appears, you will be called immediately, and the thing will be postponed until your arrival. In good relations, an ordering system is in place.

I will allow myself to take an expert position in this dialogue. I have been working with clients as a personal procurement assistant in European countries for 7 years (400 hours or 2.5 weeks is only the time I spent in the air during the flights). We are talking about seasonal sales, which means, first of all, discount sales of clothes and shoes, which are held at the end of any season, both summer and winter. I propose to discuss Russian retail, since during this period it has significant differences from European.

Seasonal sales rules

If the real goal of your shopping is budget saving, then seasonal discounts are the real source of savings for a patient shopper. The red tag with the word "Discount" works magically, and the audience immediately appears for the item marked "Sale", ready to purchase it. Here, everyone wins: the buyer is satisfied with both the price and the purchase, and the seller is happy that he sold the stale goods and made room for a new delivery.

Sales are certainly beneficial to all sides of the process, but as you can imagine, there are pitfalls here. Only with a competent approach, the process of shopping at sales can be used for your own good.

The first problem that will have to be faced: most often the slow-moving sizes XS and XXL remain, or those models that did not arouse interest among buyers. And if you see an interesting thing that you really need, then do not expect a sale, since most likely it will not be there by that time. Therefore, my advice to you: have a list of necessary purchases at hand and strictly adhere to it, do not deceive yourself in the shopping process that you will "soon lose weight, and this dress will fit you.

The second important piece of advice: in the season of discounts, sellers have a so-called “ideal buyer” who is already fueled by the very idea of \u200b\u200btaking at least something faster, until a competitor in shopping has emerged. The situation itself is impulsive, and the person does not have time to think about such a thing as justifying the price. Take a few minutes to check the reality of the quoted prices. To do this, you just need to go through the phone to the Yandex.Market application and specify the initial price. It is not uncommon for retailers to inflate the initial price in order to attract buyers with a larger price difference, which in fact does not exist. Even if you are lured by the words "90% discount!", Do not be so naive: no one will miss out on their benefits.

Another important point that can be encountered during the sales season, especially towards the end, is the quality of the product. Pay attention to defects in fabric or cut, because if even in a few weeks, subject to a decrease in the price of a product, it is not excluded that the thing has significant flaws.

In this regard, let me give some advice from the "seasoned" shopaholic:

1. On the eve of the sales start date, monitor the places of your planned shopping in order to gain time and, possibly, negotiate with the sellers.
2. Try not to waste time. Come among the first buyers and choose what you really need, otherwise you will have to buy things that others did not need. Do not expect maximum discounts: only those goods that have not been sold for years reach them.
3. Do not buy expensive items on sales. Plan their purchase for the season and try to use, for example, a discount card, which also makes it possible to save some amount.
4. Not necessarily at sales, stores get rid of substandard or bad items. It's just that their commercial appeal is lower than that of those models that were bought at full price. They may have a less functional cut or a model that is difficult to combine.
5. Think, do you really need a new swimsuit at the end of summer? Or is it better to set aside this amount to buy warm clothes for the next cooler and longer season?
6. Each item you purchase (not necessarily during the sales period) should be really necessary for you. Remember this!

But all the same, sales and sales sometimes have a hypnotic effect on us, and then we buy things, which then lie uselessly in the closet and create the very situation: the closet is full - there is nothing to wear.

• buy only those things that you really like and need, which means they will not lie in the closet;
• it is better to spend money on quality things, then they will last a long time;
• all personal items should decorate you, emphasize your merits, and, of course, hide flaws.

It is better to create a wardrobe in which every item of the costume ensemble is a favorite. Then only this fact will cheer you up. You will feel natural and comfortable, which others will definitely not fail to notice. Good luck with your sales!

The desire to save their hard-earned money is a normal and understandable phenomenon both for the inhabitants of Russia and for the spenders-Americans or tight-fisted Europeans. But at the same time, everyone wants to eat well, dress and rest. Combining business with pleasure, that is, indulging yourself in any little things, but at the same time not letting cunning sellers cash in on satisfying their own needs is quite simple if you know the general principles of economy.

It is very important to buy good things not at overpriced, but at their real price. If you know when the winter sales start and how long they last, you can make this rule a reality. "Why winter, and not any other seasonal?" an inexperienced shopaholic will ask. The fact is that it is during the cold season that such big and important holidays as New Year and Christmas occur, and everyone considers it necessary to prepare for these important celebrations. Buying gifts for family and friends, replenishing your wardrobe with fancy clothes or simply purchasing expensive winter clothes is always a costly event, so it's best to know for sure when the winter sales start. Moscow, St. Petersburg, capitals and large cities of European countries, the USA, Japan and the United Arab Emirates have their own schemes for attracting buyers, different rules and dates of promotions have been set, so it is wiser to prepare for sales in advance.

Perfect shopping time

Statisticians report that in a fairly short period of time before the New Year and Christmas holidays, people spend three times more money than at any other time of the year. There is no need to explain why customers themselves should do this, but not everyone understands why stores agree to arrange mega-sales, because when the winter sales begin, some boutiques, chain stores and shopping centers give customers half of the initial cost of the goods.

The fact is that in any case the buyer will make purchases, and it is vital for sellers to attract him to their point of sale and at the same time not to let go empty-handed. They go for different tricks: they offer gifts, discounts, bonuses and privileges (compensation for future costs, gift certificates in partner stores, entertainment establishments, the ability to purchase several units of goods at a reduced price, etc.).

Winter promotions, sales and other methods of attracting buyers truly know no boundaries. However, the buyer should carefully monitor what sales consultants are trying to impose on him, because very often the “gift” turns out to be a fiction or is simply not worth the money spent on the purchase.

Season is open

The first day of winter discounts falls on the end of autumn, but keep in mind that this sale day is the most important event of the year for a true shopaholic. His name is "Black Friday". The tradition of mega-sales on the last Friday of November originated in the USA. On this day, customers besiege stores, occupying kilometer-long lines from the night, and literally sweep away everything that comes to their hand from the windows. For one weekend, sellers receive revenue equal to a quarter of the annual turnover. Such a success of the event prompted the authorities of other countries to create their own "day of grand sales." For example, in London on December 2, the movement of cars in the West End area is closed, 600 stores are extending their work by 2-3 hours so that buyers can fully spend the money accumulated during the year. The main Parisian sale takes place on the night of January 18-19.

When the Black Friday winter sales begin, you don't have to personally visit the noisy and crowded shopping centers. The trend of recent years is online shopping. The ability to make purchases without getting up from a comfortable home chair, not only within your own country, but also abroad, while attracting buyers all over the world with great benefits. In addition to discounts, online stores reward customers with free shipping, no duties on certain product groups, and the ability to return or exchange an unsuitable or illiquid product.

We grow beyond our years

Winter discounts start to operate most often from the first decade of December. The fact is that in Europe and the United States, a more important event is Christmas, which is celebrated in the West on December 24, and it is customary to prepare for this holiday with the utmost responsibility. Two weeks before an important event, outlets post announcements that they can offer their customers discounts of 10-15%. The closer the holidays are, the more significant the purchase benefits become. So, on the eve of prices are reduced by 25-30%.

After the New Year, or rather January 7-10, total sales begin, and they last until Valentine's Day. The peak of the discount can be minus 80-90% on the price tag. It should be borne in mind that when a sale reaches this level, it is almost impossible to find shoes or clothes of the required size, cosmetics or perfume of the most popular brands and types in the store. When the sale of winter clothing, shoes, jewelry and accessories begins (from mid-January), the goods are very quickly sold off the store shelves. But miracles do happen, and why not take the risk of waiting for the final offer from the store?

US sales

Americans are renowned for their high purchasing power and passion for spending money. Even when they do not have their own funds, the inhabitants of this overseas country do not see anything shameful in purchasing goods on credit.

Shopping chains fuel this passion for shopaholism, and to further stimulate their customers, they have created a schedule of discounts and promotions, so Americans know not only the date when the winter sales begin, but also which days are the most profitable for shopping.

• Christmas;
• New Year;
• King's Day;
• Valentine's Day;
• Day of Presidents.

Winter bargaining in Europe

Almost every inhabitant of our country has heard about such a phenomenon as shopping tours in Western Europe. The global renewal of the wardrobe and the purchase of New Year's gifts abroad has become a routine for the residents of Russia. This is not surprising, because when the winter sales begin in Moscow, Milan, Paris, London and Madrid are already selling out last year's assortment with might and main. Their total sales take place at approximately the same time and the expiration date is identical:

• France has set the time of sales at the official level and does not change the dates - from January 6 to February 16.
• Italy - January 7 - February 28. Shopping in different cities of this country can please in different ways, for example, shopping in Milan and Bologna will be more expensive than in Rome.
• Winter is the longest (all of December and January), here is a paradise for lovers of casual clothes and everyday goods, for such a product there are always reasonable prices, and the choice is very diverse.
• The countries of Eastern Europe have become equally popular destinations for shopping tourists. Poland starts a total sale after finishing the New Year celebrations, Lithuania - after Catholic Christmas, the "red days" last in stores in these countries until the end of February.

Ours can afford everything

Unlike European or American traditions, sales in Russia have their own mental flavor and flavor. From mid-December, when winter sales begin in St. Petersburg, Moscow and other large cities of the country, and until the end of the calendar winter, buyers will hardly be able to find price tags with marks of minus fifty percent or more. The most favorable time for shopping will be February, because in our country it is customary to stretch it for the whole January, and stores do not want to lose their profits at all.

Unfortunately, it is more profitable for domestic buyers to go abroad to buy branded items and buy them there. But as for the mass market, casual clothes and shoes, these products are sold much more readily than from brands with a worldwide reputation.

Here it is not worth delaying until the end of winter, it is best to go shopping immediately after the New Year, otherwise the running positions will go past you.

Shopping without borders

Online commerce has been gaining momentum in recent years. Even inexperienced netizens have the luxury of shopping abroad. Special intermediary organizations help in this. Moreover, large online stores create their resources, including for Russian-speaking customers.

Virtual stores follow global trends and offer sales at the same level as traditional boutiques. It should also be noted that the prices there are much lower, because the organization of online trade is a less expensive enterprise than the creation of a real store.

Do you like fashionable and stylish clothes, but don't always have enough money for a complete wardrobe update? Do you think that only wealthy people can afford quality things? We'll show you how to dress with savings for the budget for the seasonal sales in Russia.

To dress fashionably and stylishly, it is not necessary to spend fabulous sums on a wardrobe. It is enough to shop during the sales season, when discounts on the assortment of the outgoing season reach 90%.

Sales seasons in Russia:

- autumn-winter collection - starts from late December to mid-February;

Spring - summer collection - the tempting "Sale" sign appears in many stores at the end of June. Discounts continue until mid-August.

How to shop for maximum budget savings

Even at a sale where prices have reached their minimum, it is important to adhere to the rules of "perfect shopping" - not to buy unnecessary and unnecessary. Do not give in to general panic and buy cheap goods, most of which will simply gather dust in the closet.

It is better to make a list of the wardrobe items you need before going shopping - this will allow you to make your purchases more deliberately and restrain your bouts of shopping a little.

You can buy things at the maximum discounts in the last weeks of sales, when stores are trying to sell old collections with discounts from 70 to 90%. The choice, of course, by this time is already meager, all the best models and running sizes are taken apart by enterprising women of fashion even with a sale of 50%. But, if you are in a hurry, then by all means buy a couple of fancy things at a ridiculous price.

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